Google: Madonna tops Tom Brady, Patriots and Giants in searches

Google: Madonna tops Tom Brady, Patriots and Giants in searches

Summary: Mobile traffic saw a huge increase in Google searches during commercial breaks, likely with more viewers out and about at Super Bowl parties.

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Madonna proved that she's still the queen of pop, and possibly the queen of Google searches -- at least as far as the Super Bowl as concerned.

Google published the top five trending searches on Google during the game, which were led by Madge, followed by "Halftime show," Patriots, and Tom Brady. Funny enough, the Giants, the Super Bowl Champions, came in fifth.

But what might be even more interesting is when and how people searched these terms.

As seen in the side graph, most people still conducted searches on their desktop or laptop browsers, with the peak period leading up to kickoff time at 3:30 PM PT/6:30 PM ET. Mobile phone searches peaked similarly, although tablets remained a bit flat overall.

Software engineer Jeffrey Oldham explained on The Official Google Blog about how Super Bowl fans are increasingly turning towards gadgets during the game.

As the Giants and Patriots battled it out on the field yesterday, U.S. viewers multi-tasked, watching the game on television and also going online more than ever before, turning to their smartphones and tablets to look up players, halftime show performers and their favorite Super Bowl commercials.

But mobile traffic really saw an increase in Google searches during commercial breaks, likely with more viewers out and about at Super Bowl parties. Approximately 41 percent of searches related to Super Bowl ads made during the game were from mobile devices, up 25 percent from the same time the day prior.

Game day searches for "Super Bowl ads" were 122 times higher than the same time last week, and Super Bowl ads or ad teasers reached audiences well before kickoff as many of them (collectively) were watched more than 30 million times on YouTube in advance.

Oldham also pointed out that this was the first year that the Super Bowl was live streamed, also leading to a significant spike in searches for finding out more about Super Bowl live streaming.

Graph via The Official Google Blog

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Topic: Google

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