Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Google-Motorola Mobility deal set: Welcome to the hardware business

By | February 14, 2012, 12:33am PST

Summary: For Google, there’s a larger issue ahead. Google has become hardware happy overnight and Motorola Mobility could be a distraction.

The Department of Justice cleared Google’s purchase of Motorola Mobility just hours after European regulators gave the deal the nod. Now Google is officially in the hardware business—for better or worse.

In a statement, the Department of Justice said it was closing its investigation into the Google-Motorola deal and also closing a probe into the sale of Nortel’s patents by a consortium led by Apple. In other words, everyone is happy with their patents.

For Google, there’s a larger issue ahead. Google has become hardware happy overnight and Motorola Mobility could be a distraction. Google absorbs about 19,000 employees once the deal closes. Motorola Mobility will contribute revenue growth to Google, but the device maker doesn’t bring a lot of earnings to the party.

Related: Google and the hardware dream: Can it capture the wow factor? | DOJ approves Google, Motorola Mobility merger | European Commission clears Google, Motorola merger | Google’s home entertainment foray: Why the Motorola deal may work | Google’s $12.5 billion Motorola Mobility bet: 6 reasons why it makes sense

Barclays Capital analyst Anthony DiClemente handicapped the profit margin issues. He said:

We forecast Motorola Mobility will generate $13.2 billion in revenue and $153 million in pro forma operating income in 2012, with the Mobile Device business generating $9.8 billion in revenue and a (1.5)% pro forma operating margin, and the home business generating $3.4 billion in revenue and a 9.0% pro forma operating margin. We think the biggest optical change for investors will be EBITDA margins, which would become significantly lower. Google’s EBITDA margins could be 40.9% in 2012 (from 55.2% pre-acquisition).

The good news for Google is that the Motorola Mobility purchase allows it to defend Android better. Google will also get a set-top business to better target the living room.

Nevertheless, questions abound about Google’s Motorola Mobility deal. Among the key ones:

  • Can Google truly integrate hardware and software well?
  • Will Google continue to manufacture Motorola branded devices?
  • How will Google juggle Motorola Mobility with its other Android partners?
  • And can Motorola Mobility decidedly alter the company’s standing in digital entertainment?

Answers to those questions are elusive today. Give it a few quarters though.

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: Google-Motorola Mobility deal set: Welcome to the hardware business
parcosft 15th Feb
@SiO2
You're certainly comical... thanks for the laugh!
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LOL!
William Farrel 14th Feb
When the sale of Nortel's patents was being investigated to look for possible wrongdoing, it was "the sale of Nortel???s patents by a consortium led by Microsoft".

Now that all looks to be fine and above board, it's 'The sale of Nortel???s patents by a consortium led by Apple".

On the merger news, lets hope it all works out.
I welcome the deal and hope that my new smartphone will be Gootorolla ...
@AdnanPirota ROFL; Gootorola, LOVE IT!
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I was thinking more along the lines of
William Farrel 14th Feb
@atlmann10

Mooglela, but Gootorolla is good, too! happy
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I was thinking more along the lines of
William Farrel Updated - 14th Feb
double post
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I was thinking more along the lines of
William Farrel Updated - 14th Feb
triple post.
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...Timbuktu. I wonder if Google has some plans for making it possible to remotely control and access your PC from your phone? Not to mention the "Coolness Factor" in owning a "Google Wireless Router"..heheh
@ReadWryt (error)

That doesn't require a new hardware or invention, just a Wireless or Bluetooth capacity on the computer, and a bit of software on each end.

It's really just addition of the old SSH tunnel that Unix/Linux people have been using for decades. You really only need the Android SSH client for the connection.

You might need to fine tune the PC end to allow for the smaller screen with controls. But, if you are a Command Line sort of guy, it's a snap.

Note, this will be easy on Linux, the Software required comes for free. On Windows you might need to buy some new Software to make it work.

Mac computers already use Unix as the base, the SSH software is available from the BSD folks, though considerable tweaking is required.

MS's VMS underbelly (The parts for the NT family that Microsoft took from late 1960's and mid 1970's minicomputers and what makes NT able to multitask) doesn't do native SSH terribly well. (That isn't to put NT systems like Windows 7 or Windows 8 down, VMS was in it's turn based on several Mainframe systems from the 1960's. It's potentially very good tech. Potentially.)

I'm sure the usual MS trolls will savage me severely for this. It should be interesting to watch.
@YetAnotherBob

same thing for Windows using this: http://stunnel.org/
Apple, look out! Google is right behind you playing your legal games. Looking forward to see the mobile landscape of the futrue.
@parcosft
Apple was suing Motorola not Google so I am not sure how Motorola purchase helps Google. Actually it means that Google will now have to face the same IP allegations that Motorola is struggling to defend against - just an observation.
@global.philosopher
Agreed Apple is suing smartphone manufactures... and soon so will Google. Google needs to defend it's Android product and will have a better chance with their newly acquired patents from Motorola Mobility.
@parcosft I dont think Google are doing this from any aggressive legal standpoint. Its probably got more to do with Android phones being made by all and sundry, with a badly fragmented experience at the end of it.

Google wants to consolidate and provide a single cohesive weapon in the war against Apple etc and probably couldnt care less what happens to the likes of Samsung - they can go find their own OS, one would suspect - and bringing their own hardware to the table is a good way of doing it.

Android is a terrible mess right now, and the various legal wrangles over its limbs would be better covered with one pair of trousers...
@SiO2
You're certainly comical... thanks for the laugh!
Next thing, Google will buy Logitech Revue, since they are not building it anymore. Then we'll see Google in our TV room. Motorola was a multiple target subject, as it will help the Android patent shield, but will definitively put Google in our TVs. Resistance is futile...
@FuzzyIce
No point in them doing this - they can just add google tv to motorola cable boxes if the cable companies approve it.
@FuzzyIce

Longer term, I expect to see component TV. For a home theater system it makes a lot of sense. Let the TV just be a very large monitor. The basic box will be the TV Tuner, and will include a wireless feed for the TV. (low power WiFi makes this really make sense.) another box would allow the system to also use the internet directly. Your Smart Phone would then be the Remote. Add in a sound amplifier for surround sound, and a Blue Ray/DVD player plus a Game Console, and you have everything you would want. A Web Cam on top of the TV Screen would help you with a Kinect type of interface if desired, and also help with Internet video calls. If you want Satellite or Internet, just add a reciever and Wifi Modem to the mix. Let the WiFi connect all the parts. Then, the locations are not important, though I think that stackable devices in one location will be more convenient.

Yep, that sounds like a system that would work, and you would only have to replace one component at a time.
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@YetAnotherBob
More boxes, more CABLES, more complexity, more power outlets required. As it is I have a rats' nest behind the existing - by modern standards, quite basic - stereo. And please don't tell me "It's wireless", there ain't no such thing, Bub.

I'm a techie, and I hate the complexity and cabling mess in home theatre. How does the average joe or jane cope?
Google Hardware is pretty solid. Let's keep in mind that they build their own servers (among the top server manufacturers in the world) to meet the demands of their on-line uptime, which is their business.

Having said that, the Samsung phones are gaining in popularity - wondering how this might affect that momentum, or how they'll balance supporting Samsung while entering into competition with them.
@Non-techie Talk
I reckon this might be tricky to pull out. Are Samsung, HTC and the other android hardware manufacturers going to feel threatened by this merger? They might. But I think it's the better of two evils, with respect to what dangers might await them if they have no patent and legal shields from Apple's merciless court-room attacks.
Cheers.
@Non-techie Talk : Funny. Never seen anything from Google servers advertised.
@Gisabun That's because they don't sell them, they keep them internal.

Do a Google search for "Google makes their own servers".

Now you know.
Google and Samsung will be partners for some time to come, their relationship is symbiotic and synergistic. Combined they can easily outplay Apple. Apple is all about the iPhone, without the iPhone it is weak. On the other hand Google and Samsung are much more diverse and have far more support on a global basis.
@William Wallace Nevermind the Apple iPad or Apple iPod or the Mac line. But yeah Apple is all about the iPhone.
@William Wallace I'm not convinced "outplaying Apple" is necessary. It reminds me of Steve Jobs telling his people that Apple's potential for success is not predicated upon Microsoft's failure - there's plenty of room for co-existence. Fact is, each platform suits a different kind of person, so each company will have their segment. Honda/Toyota, Ford/GM, BMW/Benz/Audi...(with all due respect to the brands I did not mention but who all have their market share).
@William Wallace
The iPad is the new iphone and the iPhone was the the new ipod. As long as Apple has the current buzz product they remain strong. The problem is, its impossible to remain at the top of the chain for ever. And with jobs gone the task became a whole lot harder.
@William Wallace - I'm an avid Android User, I have an aging HTC Legend, a Sony PRS-T1 & I'm saving to purchase an Asus Transformer Prime. I dislike Apple but they are far from weak without the iPhone. Both the iPhone and iPad are selling like crazy, and are a vehicle to sell more of what their known for - the iMac and the Macbook Pro/Air.

To defeat your enemies, you have to understand them, not be ignorant.
GOOGLE has set itself up to be an even BIGGER BROTHER.
You ain't seen nut'n yet. Assimilating Motorola is the first step.
Time to look DEEP into pullin off more of your info from the Net.
.
One of the reasons I stick with my iPhone is the hardware. Maybe now, Google will start making some iPhone quality Android phones. Most of the Android phones are just so 'plasticky'. The Motorola Droid Razr is a huge improvement in Android phones but could still use some refinement.
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Oh.....
Gisabun 14th Feb
.... What a dumb title. I guess these "bloggers" never heard of Nexus, Google TV, as well as other failed projects.
@Gisabun Show me a tech company that does not have failed projects under their belt... It's NOT just Google that has fallen flat on some projects.
@Gisabun If you're afraid to fail, you're afraid to succeed. I applaud a company willing to fail in order to push the envelope and forge progress.

Would you prefer they stagnate in a safe hiding place and fade to insignificance?
I think this is a good deal. Now maybe Motorola phones will have unlocked bootloaders and Vanilla Android (no more gawd aweful Motoblur that data mines all your contacts, emails, sms/mms, ect) It's unbelievable how much data mining Motorola does and nobody complains about it. Motorola makes CarrierIQ look tame. I have dumped the stock Moto ROM in favor of CM7. Why did Motorola decided they needed cloud servers? When Android is all about Google Services and Cloud integration. I personally only use Google to backup my contacts all other Google Backup services have been disabled. Call me old fashion but I still like my privacy.
Motorola Photon to leapfrog everyone and get Jelly Bean in March 2012! Oh well, a guy can dream, can't he?
Well maybe Google can do something with the 1,500,000 square foot manufacturing and distribution facility that Motorola opened in Harvard Il in 1997 and closed in 2003.
Next: RIM and Sony. Then the circle will be complete.
I imagine we will see a couple cool nexus branded phones coming out in late 2012! looking forward to it.
and that will be Google, or whatever the new venture will be called.

Slowly, and one by one, and month by month, there will be smartphone manufacturers moving from Google's Android, and looking for some other OS for their devices. It might be Windows 8, or some other OS, but, eventually, only Google will be using Android with its Motorola smartphones/tablets.
Good software is definitely what Moto needs.
be afraid, be very afraid...
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Built in the USA is back???!!!
fkgaza@... 14th Feb
Well maybe the outsourcing experience is over and someday, maybe, a phone will be made by Motorola in the USA. Nothing wrong with Samsung, just time to start bringing it back home and creating jobs here.

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