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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King
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Google revamps its commerce search

By | March 29, 2011, 8:00am PDT

Summary: Google rolled out its Commerce Search 3.0 in a move to surface more local products, recommend items and give retailers more merchandising options.

Google on Tuesday rolled out its Commerce Search 3.0 in a move to surface more local products, recommend items and give retailers more merchandising options.

Specifically, Google Commerce Search 3.0 includes:

  • Search as you type;
  • Local product availability to show whether an item is available at a store to get a product faster than online;
  • Merchandising tools to create product promotions by search queries;
  • And a product recommendation engine that’s available in Google Labs.

While eBay and Amazon currently have the e-commerce plumbing infrastructure, it’s clear Google sees commerce as a big growth area. In fact, it appears that many tech giants have gone commerce happy. IBM has also put commerce as a big growth market along with analytics.

Google also appears to be looking to go upstream a bit with retailers. The company also said that Forever21, General Nutrition Company (GNC) and L’Occitane are Google Commerce Search customers now.

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Topics

Google Inc., Commerce, Retail, Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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