Google sets sights on skies with acquisition of flight info site

Google sets sights on skies with acquisition of flight info site

Summary: Google will acquire a flight information software company - but it has no plans to get into the airline ticket sales business. This is all about search.

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TOPICS: Google
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Google will acquire ITA Software, a flight information software company, for $700 million, the companies said today.

No, the company isn't planning to get into the airline ticket sales business. Instead, this is all about aggregating flight information through search and directing traffic from search results - and of course, advertising - to airline and online travel agency sites where travelers could purchase tickets.

Google has long said that the more time people spend on the Internet, the more it benefits Google in the long run but did not share any of its plans about how flight search tools would appear on Google pages or how they would be monetized. In a blog post, Marissa Mayer, Vice President of Search Products & User Experience at Google, said:

Google has already come up with new ways to organize hard-to-find information like images, newspaper archives, scholarly papers, books and geographic data. Once we’ve completed our acquisition of ITA, we’ll work on creating new flight search tools that will make it easier for you to search for flights, compare flight options and prices and get you quickly to a site where you can buy your ticket.

The acquisition is subject to customary regulatory approval.

Topic: Google

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7 comments
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  • RE: Google sets sights on skies with acquisition of flight info site

    Google wants to know exactly where you are travelling and now with all their acquisitions they can keep track of your every move. Maps for directions, Voice for your calls, now this software for your flights. If you use Google you have no privacy.
    Loverock Davidson
    • Microsoft, American Airlines & Orbitz use ITA Software.

      @Loverock Davidson

      You will love this: Other companies using ITA Software's technology include airlines such as American Airlines (AMR), and online travel services firm Orbitz Worldwide Inc. (OWW)

      source: http://www.investors.com/NewsAndAnalysis/Newsfeed/Article/115460559/201007011806/Googles-newest-purchase-powers-Microsoft-search.aspx
      B.O.F.H.
  • Needed another page from Bing's playbook?

    What can we rip off of Microsoft's decision engine today?
    ericesque
    • RE: Google sets sights on skies with acquisition of flight info site

      @ericesque

      Microsoft are not exactly innocent when it comes to ripping off ideas.
      hito_kiri
  • RE: Google sets sights on skies with acquisition of flight info site

    Referring to ITA Software as a "flight info site" shows a gross lack of understanding and research into what ITA actually does. This is a major acquisition for Google and will probably cause many changes in the online travel space; for this to be ZD's only mention of this huge event is kind of ridiculous.
    JustMe74
  • RE: Google sets sights on skies with acquisition of flight info site

    I think google is the next generation of ECHELON or maybe its their goal to make google control the world by controling every piece of information.
    Jacob2012
  • Don't stop there!

    [i]This is all about aggregating flight information through search...[/i]

    That's all we need <=> more of the same. Now Google can collect data on us from the streets -AND- in the air. Next they'll be investing in mattress firms. Hot diggety!

    Go Google.
    klumper