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Google takes top spot in reputation rankings; Apple, Intel, Amazon close behind

Summary: Google ranked highest in corporate reputation, according to a Harris Interactive survey. Among tech companies, Apple, Intel and Amazon also rated highly.

Larry Dignan

By for Between the Lines |

Google ranked highest in corporate reputation, according to a Harris Interactive survey. Among tech companies, Apple, Intel and Amazon also rated highly.

According to the 12th Annual Harris Interactive U.S. Reputation Quotient survey, Google booted Berkshire Hathaway as the country's most reputable company. Johnson & Johnson was ranked No. 2 followed by 3M at No. 3. Among tech companies Apple and Intel were ranked No. 5 and No. 6 respectively. Amazon was close behind.

Here's the top 10:

And the bottom of the barrel:

A ranking above 80 is rated excellent. Sony and Microsoft had scores just above 80. Facebook had a score of 74.12 (No. 31).

Among all companies, the tech sector was perceived positively 75 percent of the time. Retail was No. 2 and viewed positively 57 percent of the time.

Harris' RQ survey breaks down six reputation areas: Social responsibility, emotional appeal, financial performance, products and services, vision and workplace environment.

Overall, technology companies did well across most fronts. Here's the recap:

Topics: Apple, Amazon, Google, Intel

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33 comments
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  • RE: Google takes top spot in reputation rankings; Apple, Intel, Amazon close behind

    I have lost faith in humanity. Google, of all companies? Where are people's heads?
    The one and only, Cylon Centurion
    Reply Vote

    • A well earned ranking. Google spends a lot of time getting privacy right.

      They really do have a policy of not going for profits at the expense of what customers would think was heavy handed. This is also directly related to the founders having voting control so that they can go for the long term profits and not do anything that would impact trust, Google's biggest asset.
      DonnieBoy
      Reply Vote

      • RE: Google takes top spot in reputation rankings; Apple, Intel, Amazon close behind

        @DonnieBoy
        Google, trust. I doubt it highly. May they have at the workplace, but not with their consumers. FYI, I consume a lot of google products than you by having 3 phones 2 tablets and 1 chrome OS running in a VM, Google docs, Gmail, AdSense and so forth. Please don't preach about something that you don't have here.
        Ram U
        Reply Vote

      • RE: Google takes top spot in reputation rankings; Apple, Intel, Amazon close behind

        @DonnieBoy

        Nice public service announcement for Google.

        Google doesn't make anything, and profits off of user's data and their stupidity by clicking ads.

        These reports are completely useless anyway since, for example, how does the average person who completed this know what the workplace environment is at any of these companies?

        The fact that Google ranks at the top of this list solidifies that theory as well.
        omdguy
        Reply Vote

      • I agree with you Rama.NET, the poll said nothing about trust

        @Rama.NET
        That was [b]never[/b] a metric, so where he got that, I don't know. Google isn't synonymous with "trust"

        They didn't even make the top 5 in [i]Emotional Appeal[/i]

        What I find surprising, (reading right from Harris site) is that Apple is kicking Google's butt in reference to Finacial Performance, yet people chose Google, who's stock hasn't hit close to where they once were.

        Google is # 4 in products, yet the hotest selling products in the world from Apple, and they aren't in the top 5?

        I don't think this survey counts for much.
        Bill Pharaoh
        Reply Vote

      • I agree, Mr. Pharaoh

        @DonnieBoy
        I find it...interesting that Apple was not chosen as most profiatble and most desired, as sales indicate that it the case with Apple.

        :|
        Tim Cook
        Reply Vote

    • It's not like Harris Interactive is a relavent

      @Cylon Centurion 0005
      They're a "custom market research firm", meaning that if Google wants to get a good rating, they pay Harris to craft an opinion poll that will benefit them.

      How do you think they earn their 184.3 million?
      Bill Pharaoh
      Reply Vote

      • Yea right, you guys are crying in your beer, trying to pretend this means

        nothing. Google deserves this. They go out of their way to earn the trust of customers.
        DonnieBoy
        Reply Vote

      • RE: Google takes top spot in reputation rankings; Apple, Intel, Amazon close behind

        @DonnieBoy Are you working on your standup act because that was pretty funny.
        non-biased
        Reply Vote

      • RE: Google takes top spot in reputation rankings; Apple, Intel, Amazon close behind

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        tringo007
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      • RE: Google takes top spot in reputation rankings; Apple, Intel, Amazon close behind

        I got what you say ,and I feel the word you speak is all right.<a href="http://www.pelletmillplant.com/">pellet mills for sale</a>
        superfeel
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    • RE: Google takes top spot in reputation rankings; Apple, Intel, Amazon close behind

      @Cylon Centurion They really do have a policy of not going for profits at the expense of what customers would think was <a style="text-decoration: none; color: #000000;" rel="follow"href="http://www.injurylawyer-sanfrancisco.com">san francisco personal injury lawyer</a> heavy handed. This is also directly related to the founders having voting control so that they can go for the long term profits and not do anything that would impact trust, Google's biggest asset. <br><br>Google, trust. I doubt it highly. May they have at the workplace, but not with their consumers. FYI, I consume a lot of google products than you by having 3 phones 2 tablets and 1 chrome OS running <a style="text-decoration: none; color: #000000;" rel="follow"href="http://www.thechiropractorsanfrancisco.com">chiropractor san francisco</a> in a VM, Google docs, Gmail, AdSense and so forth. Please don't preach about something that you don't have here.
      sashamart
      Reply Vote

    • RE: Google takes top spot in reputation rankings; Apple, Intel, Amazon close behind

      @Cylon Centurion
      I feel what you say is good ,and hope you can be better.
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      superfeel
      Reply Vote

  • Just goes to show how trusted Google is. They do a lot of things righ!!

    Congratulations Google!!!!
    DonnieBoy
    Reply Vote

    • Yet some of results are off the wall

      @DonnieBoy: for example, in financial results Apple should be #1, as well as in "Products and services" and "Vision and lidership".
      DDERSSS
      Reply Vote

      • I suggest that you take a look at this before you make a fool of yourself.

        Google is doing extremely well financially, and also has some very popular products and services. Outgoing CEO Eric Schmidt was top rated. The job that the trio running the company has done is nothing short of amazing.
        DonnieBoy
        Reply Vote

      • But it is not me who looks like &quot;fool&quot; now, because

        1) Apple does much better in finances;
        2) Apple's products and services are successful on much more consistent level (no glitchy HoneyComb, no no-go GoogleTV, Wave, Orkut, etc);
        3) tied with #2, but clearly there is no company that can compete with Jobs' Apple in terms of "vision".
        DDERSSS
        Reply Vote

  • Where are Comcast & AT&T?

    Are they in a separate section - prehaps titled "Companies too awful to even make the list?"
    aj74666
    Reply Vote

    • RE: Google takes top spot in reputation rankings; Apple, Intel, Amazon close behind

      @aj74666
      LoL. :D. Agreed.
      Ram U
      Reply Vote

  • Google continues to 'Do Good'

    more than any other corporate conglomerate in the World.
    Dietrich T. Schmitz ~~ Your Linux Advocate
    Reply Vote
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