Google+ traffic soars thanks to Pages and dropping invites

Google+ traffic soars thanks to Pages and dropping invites

Summary: Although there's plenty of doubt about how successful Google+ is yet, the social network has recorded its third biggest week in traffic since launching.

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Although it seems like many initial Google+ users might have dropped off after a few months since signing up, new research proves to the contrary.

The latest traffic report from research firm Experian Hitwise affirms that Google+ traffic is up -- so much so that last week (the week ending November 12) was the third best week of traffic in the U.S. since launching this summer.

Based on the graph below, it looks like Google+ really hit its peak in September. Although it dipped considerably in October, those figures are still much higher than anything before the week ending September 24.

Of course, there's a reason that can overwhelmingly explain why traffic soared all of a sudden in late September. That would be because Google+ became available to everyone without requiring an invitation starting on September 20.

A possible explanation as to why traffic soared again last week was that on November 7, Google+ rolled out a new feature called Pages, which enables businesses to build profiles promoting their brands. Thus, that inevitably drew back some Google+ users as well as encouraged companies to get onboard with the budding social network and take it more seriously.

Here are a few other highlights from the latest survey:

  • Google+ received more than 6.8 million total U.S. visits during the week ending November 12 as growth represented a 5 percent increase versus the previous week and a 25 percent increase compared to the month before.
  • Google+ traffic increased 3 percent overall in terms of total U.S. visits.
  • The average visit time increased 15 percent in October versus September.
  • Among the top ten referral sources, eight are Google properties and accounted for 73 percent off all upstream traffic last week, up from 65 percent during the week of September 24.
  • Returning visitors' share of visits has been increasing over the last two weeks.

However, note that the data does not include mobile traffic or traffic from the Google Notification Bar.

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Topics: Social Enterprise, Apps, Google

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13 comments
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  • Empirical Data

    Obviously I live in a small universe but I still haven't personally talked to anyone (offline) who has even mentioned Google+. When I ask people about it, they have no idea as to what I'm talking about.
    retnep
    • I wonder how much Facebook traffic increased?

      @retnep
      I'm sure by much more. I'm with you, I know of no one who's heard of Google+.
      William Farrell
      • RE: Google+ traffic soars thanks to Pages and dropping invites

        @William Farrell @retnap<br><br>I live in Google+ and 90% of my friends are on it. Also, The majority of the people I run into have atleast heard of Google+. <br><br>Seriously, where have you two been.
        techtastic83
      • techtastic83: Sounds like you need to get a life...

        and it also sounds like you have a very small circle of friends, all living in a small closed environment.

        90%, huh?!?

        Surrounding yourself with that kind of like-minded people, you won't be expanding your horizons anytime soon.
        adornoe
      • RE: Google+ traffic soars thanks to Pages and dropping invites

        @techtastic83

        90% of your friends are on it? Do you work at Google? If not you are certainly an anomaly.

        I assure you that if you looked at this chart with an overlay of Facebook's traffic, it would be difficult to see Google's usage.

        Check it out yourself on Google trends: h-t-t-p://www.google.com/trends?q=google+plus%2C+facebook
        Rich Miles
      • RE: Google+ traffic soars thanks to Pages and dropping invites

        @William Farrell techtastic...I have been in the REAL world. No one cares what your tiny insignificant group is doing.You don't represent the majority. NO ONE on this planet want to have your life. 99.999999% of people in this world would kill themselves the SECOND they realized that they had your life.

        There is NO WAY to spin the two HUGE drops in traffic in August and then again in October.
        jkfan87
  • RE: Google+ traffic soars thanks to Pages and dropping invites

    More fools succumbing to the sirens' call from Google. Just join and let us build up our profile of you so we can sell more advertising. Google gives nothing away.
    jorjitop
    • RE: Google+ traffic soars thanks to Pages and dropping invites

      @jorjitop, and Facebook gives everything for free you think?
      zelrikriando
      • RE: Google+ traffic soars thanks to Pages and dropping invites

        @zelrikriando
        Of course not. But Google spies on you in so many other ways. They were jealous of the info that people give to Facebook. I am not saying that Facebook is innocuous. Just that Google is more dangerous because their sources of data accumulation are more widespread, and growing.
        jorjitop
  • RE: Google+ traffic soars thanks to Pages and dropping invites

    <i>...Google+ traffic is up ??? so much so that last week (the week ending November 12) was the third best week of traffic in the U.S. since launching this summer.</i>

    Or, put another way, half of it's peak. Anyway you stack it it's pretty small. Still, I guess they are heading in the right direction, however temporary.
    Rich Miles
  • RE: Google+ traffic soars thanks to Pages and dropping invites

    obviously Google+ is growing, although only a few of my friends are on it, G+ will be a important platform for us especially when it is appropriately integrated with Youtube.
    lanjian45
    • RE: Google+ traffic soars thanks to Pages and dropping invites

      @lanjian45 Most people don't give a damn if it s integrated with YouTube. It isn't like Google is going to disallow Facebook users to post YouTube videos on Facebook. That is all the integration that people care about. Beside,s most people that view YouTube don't have a YouTube account.
      jkfan87
  • RE: Google+ traffic soars thanks to Pages and dropping invites

    Soars? But it is only 3rd best? (and barely that?) A brand new site like this should be growing every single week, so "soaring" would mean that it is by far the BEST week.

    The fact of the matter is, people are not staying after they try it out. This has happened twice before where numbers have taken a huge drop due to people trying it out and then leaving after two weeks or less. And Google is running out of ways to get new customers to try it out.
    jkfan87