Google unlocks more than 60 consumer apps for business customers

Google unlocks more than 60 consumer apps for business customers

Summary: Google is taking one of its biggest steps to showcase the power of a trend known as the "consumerization of IT."

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TOPICS: Cloud, Apps, Google
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Google is taking one of its biggest steps to showcase the power of a trend known as the "consumerization of IT."

Today, the company will begin unlocking more than 60 applications for its Google Apps customers. These apps, however, aren't new. They are the same ones that consumers with Google accounts have been using for years - apps like Google Voice, Blogger, Picasa and Google Reader.

Of course, like any other app that runs through the Google Apps suites for business customers, Google simply unlocks the apps while IT administrators hold the key to activating them on employee accounts.

Related: Google renames, bulks up Google Apps, following Microsoft's Office 365 rebranding

The company said that the unlocking of existing apps for business customers was the result of feedback on a site called Product Ideas, where the company solicits feedback from users on what they would like to see added to the suite. The overwhelming demand for existing consumer tools to be added to the corporate offerings is a testament to the popularity of the services.

The company also renamed the four offerings of its Apps suite.

  • The Standard Edition, the free service targeted at entrepreneurs and groups with up to 50 users, has been renamed Google Apps.
  • The Premier Edition, which offers 25 GB of email storage and other tools and features for $50 per user per year, has been renamed Google Apps for Business.
  • The Government Edition, a FISMA-certified version targeted at local, state and federal agencies, has been renamed Google Apps for Government.
  • The Education Edition, a free version for schools, universities and non-profits, has been renamed Google Apps for Education.

Topics: Cloud, Apps, Google

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14 comments
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  • Expanding the Google Spynet

    You present this as if Google is doing their users a favour. The fact is that Google only does this to entrap more users into their spynet. The more people they have, the more money they make.

    Google's business model is based, principally, on spying on their users to target advertising. The "free" apps and services that they "give away" come at a high price. The privacy and confidentiality of all who use them.

    It is a sad comment on our society that so many people are so gullible as to fall into this trap. If you really want a service, pay for it. There is NO free lunch.
    jorjitop
    • RE: Google unlocks more than 60 consumer apps for business customers

      @jorjitop

      UUUUmmmm...all big web companies do it to get traffic/users, why just single out Google?
      ewell44
      • RE: Google unlocks more than 60 consumer apps for business customers

        @ewell44

        Because Google's business model is based on accumulating information on their users, either surreptitiously, like when they build a profile based on your searches, or directly by information you give them.

        Google has the biggest database on the most people of any private company in the world, and possibly of any government. It can only be viewed as a danger.
        jorjitop
    • RE: Google unlocks more than 60 consumer apps for business customers

      @jorjitop <br>and so what ? you'll have no problem if someone in philippines know about you cheat on your wife.. but u'll do your best to not let your brother or mother know it, right ?<br>that's the same thing for google if you see him as the philippino..<br>and unless you'r doing something illegal or immoral. plus it is not people reading your email content to place related ads to it. it as an automated process. and if you want your 100% privacy go buy it.<br>you look like a guy who has fear from saying something confidential in front of a tree..
      LionSaba
      • This is about the stupidest thing I've ever heard

        @abbasito
        I like my privacy because it is mine. Not Google's. I don't want a "Philippino" up in my business any more -- or less -- than I want my brother in it.

        Actually, on second thought, less. I trust my brother.
        x I'm tc
      • RE: Google unlocks more than 60 consumer apps for business customers

        @abbasito

        The danger of Google comes from the accumulation of data that they have built up. They can profile me from my searches, ok, but, I will not give them my emails, my contacts, my calendars, my documents, my television programs, my phone calls, etc.

        Google is everywhere on the internet, and it is in everyone's interest to disperse their personal data among different companies. Concentrating all data in Google gives them an inestimable power which begs to be abused. And, we have already seen some abuse.
        jorjitop
    • Ooook....

      @jorjitop
      Need me to take that tin-foal hat off your head now?
      ZackCDLVI
      • RE: Google unlocks more than 60 consumer apps for business customers

        @Zc456

        No tin foil. Just common sense.
        jorjitop
      • @Zc456 old jorjtop is enjoying the BuZZ he's getting from

        the tin-foil hat he's using. It makes him more paranoid by the moment. He remembers that chicken little always said the sky was falling and he can't forget that message :-)
        Over and Out
    • RE: Google unlocks more than 60 consumer apps for business customers

      @jorjitop

      It's also about motivation. Apple and MS want you to buy their products. Google is an advertising company. It makes money selling advertising, so their 'free' software is aimed at increasing their primary business which is advertising.

      Now whether that's evil or not is up to the user to decide ;-)
      tonymcs@...
  • RE: Google unlocks more than 60 consumer apps for business customers

    How private is my business accounting info if I use the Google accounting app? Has Google said whether it reads my info and what it does with it? If I identify one of our retail accounts, does Google use that info to send them anything or to change what they see when they go online?
    glnz
    • RE: Google unlocks more than 60 consumer apps for business customers

      @glnz
      How liable for that information loss do you think Google is? If a lapse such as that occurs, and it might, expect Google to be paying out the yoohoo for it.
      hoaxoner
  • RE: Google unlocks more than 60 consumer apps for business customers

    Any ISP can read your email - they are required to keep copies of everything. Microsoft has it's own online suite. So will Facebook soon, and so on. They can all read your secrets if they want. Google uses robots to capture key words and send you targeted ads - an automated faceless process. Google ads have actually pointed me at several bargains - thank you to those little robots.

    So, all online activity, whether Google or their competitors, can be seen by the people who provide it, even traditional pop email. Google ads pay for the services that are free for you to use.

    If you are seriously paranoid then do not use them, but do not kid yourself that any of the others are more secure unless you only use traditional email with encryption and never enter any information in a browser.
    Aysgarth
  • RE: Google unlocks more than 60 consumer apps for business customers

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