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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Google's Brin plots space jaunt; Is this a problem?

By | June 11, 2008, 5:53am PDT

Google co-founder Sergey Brin plans to head to space.

According to the New York Times, Brin, an investor in Space Adventures, a Virginia-based space tourism outfit, is likely to hitch a ride on a Russian Soyuz en route to the International Space Station in 2011.

Brin and Space Adventures are set to announce the trip on Wednesday.

Now we’ve all seen adventuresome tech titans before. Oracle CEO Larry Ellison can often be found racing on the high seas. Virgin’s Richard Branson also is fascinated with space tourism. But Brin’s trip to space may be a different deal entirely because there are shareholders involved. What happens to Google if Brin’s space flight doesn’t go well?

It’s a morbid thought, but the question is worth asking. And Google puts the following in its SEC risk factor statements:

Our future success depends in a large part upon the continued service of key members of our senior management team. In particular, our CEO, Eric Schmidt, and our founders, Larry Page and Sergey Brin, are critical to the overall management of Google as well as the development of our technology, our culture and our strategic direction. All of our executive officers and key employees are at-will employees, and we do not maintain any key-person life insurance policies. The loss of any of our management or key personnel could seriously harm our business.

RealMoney’s Adam Feuerstein writes (subscription required):

Reading the New York Times story on Google co-founder Sergey Brin’s plans to hop aboard a Russian rocket for a trip into space raises what I think is an intriguing dilemma for Google shareholders

Namely, how would you feel about owning the stock during Brin’s space mission, knowing that there is an outsized risk of something terribly wrong happening? In other words, how much of Google’s value is wrapped up in Brin (and his partner Larry Page) and what would happen to Google’s stock price if one or both them died?

I know this is a bit of a morbid debate, and of course, I hope Brin not only survives his sojourn into space but that he has a great time. (Don’t forget to take lots of pictures.) However, he is placing himself at a greater risk of dying than your typical high-profile CEO does on a day-to-day basis.

Feuerstein then asks the investor types about their take on Brin’s trip. In the end, shareholders don’t have a say but it’s a question worth asking. After all, star athletes sometimes have clauses to limit risky behavior–no skiing, pickup basketball games and motorcycle riding–to protect those all-important ACLs. Does Brin need a similar risk-limiting clause?

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: Google's Brin plots space jaunt; Is this a problem?
tomlin21-24319035676893835085146735905770 11th Oct
Thanks for this worthwhile webpage .I for entirely a number of beloved every single minimal small little bit of it. I've you bookmarked your term broad web site page mulberry alexa to find out with the modern-day things you encompass.
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Editor
Other IT space tourists...
David Grober 11th Jun 2008
...include Microsoft Word creator Charles Simonyi and Canonical founder Mark Shuttleworth.
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Contributr
To infinity and beyond
Joe McKendrick 11th Jun 2008
Why not? Risk taking is hard-wired into many of the folks that are creating wealth in this industry. And the track record for space flight so far has been relatively good compared to the first 40 years of airplane flight. There will be a lot of tourism in edge-of-space, sub-orbital flights starting next year as well, so expect to see plenty of other industry leaders hopping aboard.
I do not have a heavy investment in Google stock. But from a business perspective I don't see this as much of an issue for Google's shareholders. If they actually believe that the future success of Google is tied to Brin's or anyone else's ability to stay alive, they've got problems.

I'm sure he's a brilliant guy, but you may as well give him some mystical qualities and lock him in a cage.

By the way, I'm pretty sure that air travel fatalities are lower than auto traffic. I don't think we have enough data on space tourism fatalities yet, but if we are that concerned, we might want to start worrying about Brin's morning commute instead of his weekend hobbies.
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Breach of directors' duty of care
danculley 11th Jun 2008
If Brin really is so key to Google's operations, it would be a breach of the duty of care for Google's directors' not to take out key-person life insurance. A prudent person managing his own business would not allow a key person to expose himself to a high risk of death without protecting the business. If Google fails to take out insurance on Brin and he dies, the directors may be personally liable to Google for damage that results.
Welcome to the free world. It's not about feeding the greedy at all wink
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Oh please.
doodlius 11th Jun 2008
The guy is tremendously successful and he has a dream to fly in space. Let him have his billionaire fun. If it were me with all those huge piles of money sitting around collecting dust, I'd have flown already.
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All that is old is new again
mheney 11th Jun 2008
Robert H. Heinlein addressed this kind of thing more than 50 years ago in his story "The Man Who Sold the Moon".

In reality, if there was a fatal accident, I'd expect the stock to spike down and recover quickly. Other corporations have suddenly lost a key executive; corporate life goes on....
Let's see now. He's worth billions. He's only one half of the founding duo.

Does he do any day to day work for Google other than some of the visionary and direction stuff? Will that suffer? Not likely.

I had to double check to make sure I hadn't clicked on natinalequirer.com or some like that!

Waste of bandwidth.

ttfn

John
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what a complete waste of irreplaceable natural resources.
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RE: Google's Brin plots space jaunt; Is this a problem?
tomlin21-24319035676893835085146735905770 11th Oct
Thanks for this worthwhile webpage .I for entirely a number of beloved every single minimal small little bit of it. I've you bookmarked your term broad web site page mulberry alexa to find out with the modern-day things you encompass.

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