Google's YouTube eyes pay-per-view films, Apple's iTunes, Netflix, Hulu, cable

Google's YouTube eyes pay-per-view films, Apple's iTunes, Netflix, Hulu, cable

Summary: Google ’s YouTube is reportedly in negotiations with movie studios to offer pay-per-view videos by the end of the year. The move could make a lot of waves given YouTube’s reach.

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Google's YouTube is reportedly in negotiations with movie studios to offer pay-per-view videos by the end of the year. The move could make a lot of waves given YouTube's reach.

The Financial Times reports:

Google has been pitching to the studios on the international appeal of a streaming, on-demand movie service pegged to the world’s most popular search engine and YouTube, according to several people with knowledge of the situation.

The key concept in the FT report is that YouTube is looking at something on a global scale. The ramifications are huge. To wit:

  • Such a pay-per-view deal is likely to put YouTube on the profitable side for good.
  • Google's YouTube, which is embedded on many phones, would have an instant pay-per-view smartphone play.
  • The YouTube pay-per-view effort would be aimed squarely at Web rivals such as Hulu and Apple's iTunes as well as Netflix and the cable industry.
  • And YouTube has more reach and eyeballs to really drive pay-per-view usage.

    Simply put, Google's YouTube effort is going to shake up Web video. The biggest encroachment---at least initially---will be on Apple's iTunes business. Will you rent a movie from iTunes or YouTube? It remains to be seen whether YouTube will have the library to battle Netflix, but Google will reportedly get releases as they go to DVD. Long-term, the cable industry may be in YouTube's aim, but one thing at a time.

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    3 comments
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    • RE: Google's YouTube eyes pay-per-view films, Apple's iTunes, Netflix, Hulu, cable

      I hope in this deal, the movie studios finally allow Google to host clips from movies for free. For example, the Less Grossman dance scene from Tropic Thunder would be a hugely popular clip to host and most likely lead to people paying to stream the full movie. They should continue to take down unauthorized uploads of full movies, however, studios need to get with the times and allow clips of those same movies to be hosted for free.
      eprisencc
    • GOOD IDEA BUT...

      I think is a good idea.As the article says, Youtube is popular and that gives studios a great number of possible buyers.But if the price is what I read in other sites (5 dollars),making more expensive to buy movies in Youtube than in other sites,it won?t work.
      anto31
    • RE: Google's YouTube eyes pay-per-view films, Apple's iTunes, Netflix, Hulu, cable

      They have the eyeballs but all those eyeballs are used to getting the content there for free. That is going to be a hurdle they will have to get over and as easy as it sounds, it can be a tough one. Add if the just announced changes to Apple TV and the competition just got a little tougher and Google/YouTube haven't gotten to the game yet. I think they will do great and am certainly not saying Apple TV will kill it or anything, but it's not going to be an easy road for them.
      non-biased