HDTV sales look uncertain as consumers lose interest: report

HDTV sales look uncertain as consumers lose interest: report

Summary: There's a lot of chatter that debuting a product at CES doesn't necessarily help it anymore, and that might go double for televisions this year, according to new research.

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CES 2012, the world's largest consumer technology trade show, comes to a close today. Every year, the trade show seems to only get bigger, and 2012 was no exception.

To put it into perspective, this year's show hosted more than 3,100 companies showcasing over 20,000 products on the floor of the Las Vegas Convention Center, taking up more than 1.85 million net square feet of exhibit space.

But those numbers don't matter as much as the sales figures that these companies are looking for once the show is done and these products become released throughout the year.

One area where predictions seem to be debatable is televisions. HDTVs were in the spotlight big time at CES this year, especially with Lenovo's Android 4.0 SmartTV and LG's 55-inch 3D OLED TV, and Samsung's ES8000 LED SmartTV.

Yet, TV manufactures would not be pleased by Accenture's forecast released during CES, which posits that consumers will buy fewer televisions this year as they start favoring other entertainment devices and electronics -- primarily laptops, desktops, tablets and smartphones -- for consuming multimedia content.

However, that goes against a recent survey published by NPD DisplaySearch that found HDTV shipments with larger screens and LCD technology will grow in 2012. Of course, the keyword there could be "shipments" as that doesn't necessarily mean sales, but one would argue based on that study that the demand is more likely there than not.

Some of the factors that would incline consumers to buy a new television, according to Accenture, include high-definition pictures (42 percent), Internet connectivity (25 percent), and even 3D technology (25 percent).

Of course, the price point was also primary concern with at least 55 percent citing this as the biggest reason in the decision making process.

Thus, perhaps if the price isn't right with consumers, that would explain why they would just opt for gadgets they already have and/or deem more necessary to own (such as a smartphone or laptop) for watching movies and TV shows.

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Topics: CES, Smartphones, Samsung, Oracle, Lenovo, Laptops, Hardware, Consumerization, Big Data, Android

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  • RE: HDTV sales look uncertain as consumers lose interest: report

    What?. HDTV's were flying off the shelves during the recent holidays
    edkollin
    • RE: HDTV sales look uncertain as consumers lose interest: report

      @edkollin

      Sold in highest numbers to date and very profitable for Sharp/LG/Samsung Sony lost money because well they have bad after service and they are making more expensive and worse TVs.

      Maybe they have the data wrong and a counting HDTVs VS smart / 3D which have gone up more than expected. LGs TVs sold 30% over expectations. Also LG get on that Oled TV for 2012 so Zdnet can write another poorly researched article.
      DaveHBoston