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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

HP CEO Mark Hurd talks datacenters, networking and Palm

By | June 2, 2010, 2:03pm PDT

A day after Hewlett-Packard outlined plans to invest $1 billion into its enterprise services unit and cut a net 3,000 jobs, CEO Mark Hurd elaborated on the thinking behind the move, next-gen datacenters and the company’s networking prospects.

Speaking at the Bank of America Merrill Lynch technology conference, Hurd said HP’s services unit, which is dominated by the acquisition of EDS, is now retooling its efforts to focus on research and development of IT infrastructure as a service. HP on Tuesday talked private clouds and expanding into new services.

Hurd wants to position HP as an IT utility company that can appeal to CIOs looking to get the CEO off his back. Hurd painted the backdrop:

CEOs are leaning on CIOs hard. If you don’t know, being a CIO is I think one of the toughest jobs on the planet. You are asked to be knowledgeable about the business and knowledgeable about IT simultaneously and how those two interconnect. And I think the pressure is huge to get costs down, to keep the lights on. Because CEOs want IT to be utility. I want to turn it on, I want it to work, but I also want it to cost less. At the same time, I want money to be able to go innovate. And both are problems today and I think that is not unique across banking versus a retailer, and I don’t think it is unique to China versus the US. The meeting I have with a CIO in New York is, other than the accent, roughly the same that I have in Beijing.

In a nutshell, HP is trying to address that pain point whether it calls its services private cloud, Converged Infrastructure or something else. Meanwhile, HP is holding up its own streamlining internally as a proof point that it can do the same for customers.

What took so long? Hurd said HP had a lot of streamlining to do with the EDS business. Hurd said EDS just wasn’t ready to innovate. He said:

Let me try to give you some history on Enterprise Services, just so you know how complicated it was. When we bought these guys, revenue was $23 billion. So $23 billion in revenue, $22 billion in cost. They made $1 billion. That $22 billion was in 300,000 call centers. So imagine you came to the company, you got a cell phone, you got a PC and you got three call centers. Every employee was in — had three separate call centers. So think of this as the natural cost of the business was $33 billion, $34 billion; so about $11 billion, $12 billion was eliminated at the corporate level through these 300,000 accounts. So complexity with a capital C. At the same time, the sales force was tiny. So here was a group growing 1%, couldn’t afford to expand its sales force, and frankly, carried a lot of cost with it.

Now that HP has made EDS more efficient, Hurd reckons he can do things “with R&D that we wanted to do from the beginning, but had to get the business to this state.” So now HP will consolidate its data centers for its services unit, standardize and automate, said Hurd. The effort will save money, but also give HP a more efficient platform to grow.

Among other hot topics with HP and Hurd:

HP’s networking strategy. Hurd was bullish on HP’s networking prospects and its lineup of ProCurve, 3Com and the software that goes with it. Networking is a cog that HP will use to sell an IT stack. Hurd said it wants to be No. 1 in servers, No. 2 in storage and No. 2 in networking. From there, HP can “mix and match based on the job at hand.”

HP is planning to take share from Cisco in networking too.
Hurd said that at the end of the last quarter, HP landed two Fortune 50 deals for data center products. We are in a material number of proof of concepts today, and I would expect that we would have more announcements shortly.

The Palm acquisition had nothing to do with being in the smartphone business.
Hurd said that the company isn’t going to “spend billions of dollars trying to go into the smartphone business; that doesn’t in any way make any sense.” Hurd added:

We didn’t buy Palm to be in the smartphone business. And I tell people that, but it doesn’t seem to resonate well. We bought it for the IP. The WebOS is one of the two ground-up pieces of software that is built as a web operating environment…We have tens of millions of HP small form factor web-connected devices…Now imagine that being a web-connected environment where now you can get a common look and feel and a common set of services laid against that environment. That is a very value proposition.

Related:

Update:

On Thursday, HP sought to clarify Hurd’s comments, which weren’t materially different than what he said on the company’s earnings conference call. A spokeswoman said:

When we look at the market, we see an array of interconnected devices, including tablets, printers, and of course, smartphones. We believe WebOS can become the backbone for many of HP’s small form factor devices, and we expect to expand webOS’s footprint beyond just the smartphone market, all while leveraging our financial strength, scale, and global reach to grow in smartphones.

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: HP CEO Mark Hurd talks datacenters, networking and Palm
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HP is not just cutting jobs
terry flores 2nd Jun 2010
The ones that are cut are all in the US, the ones that are hired are all in India, the Philippines, and China. So it is still a net loss of job into the upper thousands, not just 3000.

Automation in data centers is good, we have saved some money by using tools more effectively in our data center. But outsourcing companies like HP and Accenture are cutting into the bone, because the support for users is taking a hit. Where will it end up?
@terry flores Just because HP won't sell smartphones doesn't mean the Pre is going to die. HP will likely license WebOS for phone use to various manufacturers like Motorola, Nokia, and HTC.
@frankts I waiting to see what hp's next move will be, and bad move could cause the organization to loose alot of money: oh.. and i agree with the restructuring and everything else your doing:)
@frankts Thanks for sharing. i really appreciate it that you shared with us such a informative post..
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@terry flores If you think from the company?s point of view, outsourcing actually will create more quality jobs in the home grown than not. Take Apple for example. They outsource their customer support but use local couriers to deliver their products. Their retail stores are staffed by locals in the most central locations. Customer support is very much a time consuming process by itself, and I am not sure if automating a data centre can fully resolve that problem, but it is still a viable solution in the long run. If you think outsourcing is taking jobs away, perhaps you are seeking employment in the wrong places.

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@terry flores lot higher likelihood that with their search results tied to phone access that they are coming closer
to the line. Many media outlets have been pared down as well as the phone companies. The day is coming,
and google may have to spin off something to
stay within bounds of the law. Lets hope it's the search engine, or everything else.
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@terry flores Automation in data centers is good, we have saved some money by using tools more effectively in our data center. But outsourcing companies like HP and Accenture are cutting into the bone, because the support for users is taking a hit. Where will it end


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If HP doesn't make a major play into the smartphone market that's going to be a huge disappointment.
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@vara411 - explain. you must have more of an opinion that "huge dissappointment."
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I usually stayed away from hp products. I love my Palm pre and was thinking of trying an hp product. If hp does not come out with a new palm device with web os, I guess I will have to move on to an android phone, and no web os tablet for me then.
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It's possibly one of the most terrible decisions I think I've heard in a long time. Not using what most people know as the most fluent, user friendly and well respected smart phone UI's to sell smart phones is like cutting off your nose to spite your face. They don't need to spend billions of dollars entering the smart-phone market, they JUST spent 1.2 Billion on a company that is already IN the smart phone market in a big way!! What is the downside of allowing Palm to work autonimously as the smart phone division while HP leverages WebOS on other products and then makes them interactive. Can you imagin how well they would do if they could take every office that had HP Printers and sold enterprise smartphone solutions with WebOS that could manipulate documents and print them directly from the phone. The two would become inherent like selling cereal and milk. One would very naturally leverage off the other and cause sales to happen. It's a no brainer.
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Palm Smartphone....
ryork272 3rd Jun 2010
@Thor e : I think the problem is that Palm was hemorrhaging and seriously in the red. WebOS is a great OS but does HP really want to fight that battle?
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@Private420
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1: hp gains all palms customer base:
2: If hp doesn't try to enter the smart phone business the company will lose all palms customer base to Google:
3: Most of hp's customers feels the company is going in the right direction: buying palm. Most customers want to use their smart phones with their other hp devices:
4: Every one in the world has a smart phone: if hp does not try to get in the smart phone business, (especially when most of the carriers have the palm devices) then what was the point of buying palm in the first place.
5: Hp does not know if web os will go over well with their customer base: using web os in other devices:
6: I believe CEO Mark Hurd has an i-phone and does not believe in palms web os, by the way i have had three laptops from hp but kept having issues that the best buy team could not explain:
The whole point of this e-mail: a least try to enter the smart phone business and keep palms legacy going:
I waiting to see what hp's next move will be, and bad move could cause the organization to loose alot of money: oh.. and i agree with the restructuring and everything else your doing:)
Just waiting to go into to best buy to see improved hardware: laptops, tvs, etc....you guys are going to have to take some risk if you plan to keep making it in this economy:)
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@the first Smart Guy...
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Thor e and Smart guy i couldn't have said it better myself. Who is this idiot ... do you not know that web OS will dominate all if you will only let palm just do its own thing within HP. I can't beleive this crap!! Well if your gonna basically kill web OS and palm from a smart phone perspective atleast we all have front row seats to watch your ass eventually get fired for losing millions of dollars along with all the consumers to android. Thanks alot HP... AND TURD U PROLLY ARE AN APPLE FAN BOY!
Am I missing the point here ? Hurd doesnt say there will be no more palm webOS smartphones, just that the reason for buying Palm was the webOS. I can't wait for the phone/pad/printer/webcam/router/PC and whatever else HP are currently producing - all running the same OS, same look-and-feel and all working seamlessly - that's where HP will beat the likes of MS/Apple in the homes AND in the offices. Here's hoping that's his strategy.
This sounds too stupid to be true. They bought a great smartphone OS "not to enter the smartphone business" ? Huh?

Someone should ask HP to clarify this decision. Will HP make smartphones based on WebOS, yes or no?
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@Garion DK
You could explain what he said as: They will be in smartphone business because they bought Palm but the decision to buy palm was not to be in it. But I do think that unless they wholeheartedly push Palm smartphones they might as well get out.
I'm not surprised. I've dealt with HP since the 70s and they have pulled the rug out from customers more times than I can remember. Just a few personal ones:

One of my employers bought over $5M of HP equipment because they said they were getting into the CAD-CAM-EDA space big time. The equipment sat on the loading dock for 5 years waiting and then HP decided not to sell the software and refused to take back the equipment.

A second employer was sold by an HP representative equipment to do billing and inventory. The hard-disks were full after entering only 1/4 of the store's items. HP refused to admit that they promoted inadequate equipment and wanted an exorbitant price (twice the price of new equipment) to upgrade to larger disks.

I've also had to junk several HP laptops where the motherboards failed because they screwed up on the thermal design. It took years before they admitted their mess up, but no reimbursement for these laptops because they had been already recycled.

The list goes on and on. HP doesn't even think twice about shafting their loyal customers.
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RE: HP CEO Mark Hurd talks datacenters, networking and Palm
the first Smart Guy Updated - 3rd Jun 2010
Most Americans work from their smart phone, laptop, or computer. Eventually Americans will only use smart phones in place of their laptops and desktops; this is where the trend is going. It would be nice to have a laptop that is able to type and swipe using web os:)
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Let's see, you outsourced to EDS for a reason, or HP for that matter. You believe that you would get excellent service due to all of the intelligent people. Now those people are getting whacked, or taking a huge cut in pay. How is that going to improve your service from HP? I hope that you have severe penalties built into your contract with HP, you're going to need that money to help you move away from HP soon.
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How many times has Steve Jobs said "nah, we're not looking at that" only to make the big splash and take over completely?

This sounds like a Job-ism to me. OF COURSE HP is coming back to the smartphone business! They were in it to begin with, so they didn't need Palm to have interest. Palm provides a truly competitive pace-setting platform - they're too smart to waste that on printer control panels alone.
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Cost Centers, Not Call Centers
Travasaurus 3rd Jun 2010
@Guilden_NL I agree; what a goofy, if not downright incompetent mistake to make. It changes the whole character of the article.
What's even worse, it has yet to be corrected!
Just because HP won't sell smartphones doesn't mean the Pre is going to die. HP will likely license WebOS for phone use to various manufacturers like Motorola, Nokia, and HTC.
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He said, "The WebOS is one of the two ground-up pieces of software that is built as a web operating environment?We have tens of millions of HP small form factor web-connected devices?".

I'm not sure what he identifies as the "other ground-up" web-oriented OS, because I can think of at least three such software stacks: iPhone/iPad OS (which HP can't use); Android (which they could use); and MeeGo.

MeeGo is being driven by Intel, a long-time HP partner. (And don't forget, that "partnership" reached criminal levels of exclusivity versus AMD.) But it's entirely GPL/LGPL licensed, and owned by the Linux foundation. It's free for anyone to use. And, Intel's goal is to sell Atom SoC's everywhere: cars, refrigerators, TV's, cellphones, netbooks, washing machines, microwaves.... EVERYWHERE.
- - - - -

The only advantage which I see (for WebOS) is 12-20 months of Development time before MeeGo and Atom are fully competitive. After that, HP competes directly against Intel, Nokia, the Symbian foundation members (a bunch of little companies like SONY), the Linux foundation, and all of the contributors to the "Open" projects involved. (E.g. Qt graphics toolkit.)

It seems nearly certain that HP will lose this competition within two years- if "winning" is a question of functionality, performance, and reliability. So exactly why HP paid a $Billion to buy something which won't compete, and needs to be maintained and enhanced entirely at their own cost?

Answer: It's "secret sauce", you'll never know what's inside, or how it works, or what it's saying about you when it connects to "phone home". I'm expecting that HP wants to track your habits and sell this tracking information to 3rd party advertisers and spammers. (Sort of like the recent FaceBook controversy, only much, much worse.) In the best case they would merely want to "be like Apple", but a proprietary OS doesn't make the product sexy and "Different". HP has always designed and sold dull, commodity equipment, and WebOS won't make them brilliant designers.

The worst case would be a plan to spy on their customers. Today's upper-end HP printer/copier devices already store images on an internal disk. Now, instead of having a privacy threat only when the printer/copier is discarded and leaves the building, your stuff (medical records, financial statements) will become "free" for HP to send out on the Net.

"Just trust me, we wouldn't do that", Hurd will say. YIKES!
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What century is it?
ianto39 3rd Jun 2010
or maybe even "CIOs looking to get the CEO off her back."
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Sayeth HP:

"When we look at the market, we see an array of interconnected devices, including tablets, printers, and of course, smartphones. We believe webOS can become the backbone for many of HP's small form factor devices, and we expect to expand webOS's footprint beyond just the smartphone market, all while leveraging our financial strength, scale, and global reach to grow in smartphones."
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What a waste
tstone@... 4th Jun 2010
If HP's CEO only looks at the IP of WebOS then he is extremely short-sighted. Sure, it should be leveraged into many more devices but HP would not have to invest additional billions into the smartphone technology. Palm already did that. HP would give credibility and comfort to the cell phone carriers that currently sell Palm devices. Palm recently added Verizon in the USA and about 3 carriers in Europe. This forward momentum would be supercharged if HP made a play in the market with Palm.
I've never owned any HP products, I've heard they are (or were) a great company but I've also heard there products aren't worth two chewed flys! I love my Palm Pre, it works great and with that I see myself as a loay Palm customer.... Unlesss.... HP start doing stupid things with Palm. Best thing for them to do is let Palm handle the smartphones and HP can do whatever with the WebOS on there products.
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RE: HP CEO Mark Hurd talks datacenters, networking and Palm
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