HTC reportedly launching Windows Phone devices: Handy diversification

HTC reportedly launching Windows Phone devices: Handy diversification

Summary: HTC has Windows Phone 7 devices on the runway. These devices could be a good diversification tool as HTC largely rides with Android.

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HTC is reportedly going to launch devices with the latest Windows Phone operating system Mango Sept. 1. The move will be a nice hedge against becoming too dependent on Android.

BGR is reporting that these Windows Phone devices will be headed to AT&T and T-Mobile. The news by itself isn't all that surprising---HTC and Microsoft have been strong partners for years---but the launch is notable given the Google purchase of Motorola.

Publicly, HTC has said it will support Android even though Google now owns Motorola, an obvious rival. Both Samsung and HTC have supported Google's acquisition of Motorola. And why not? Google will own patents that can give HTC and Motorola some lawsuit protection. Meanwhile, it's also possible that Google will exit manufacturing anyway.

However, the long term picture for Googorola is uncertain. Will Google really keep Motorola sandboxed? Can Google really not offer better hardware and software innovation? Will a channel conflict ultimately become a problem?

None of those questions will be answered any time soon. The solution for now: Diversify. Windows Phone will start getting a lot more looks from not only HTC but other smartphone makers too.

Related:

Mango:

Google-Motorola:

CNET:

Topics: Mobility, Google, HTC, Microsoft, Operating Systems, Software, Telcos, Windows

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10 comments
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  • Not a surprise

    Fully expected HTC to have a full line up of Win Phones.
    With a proposed launch date of Sept 01, this was in the works long before the Google / MMI buyout.
    :|
    rhonin
  • RE: HTC reportedly launching Windows Phone devices: Handy diversification

    That is cool of HTC to get some Mango phones, but I wish Verizon would pick up on some of these WP7 phones.
    LoverockDavidson_-24231404894599612871915491754222
    • RE: HTC reportedly launching Windows Phone devices: Handy diversification

      @LoverockDavidson_ That would be nice.
      grayknight-22253692004129760887070084760051
    • RE: HTC reportedly launching Windows Phone devices: Handy diversification

      @LoverockDavidson_ Agreed. I'm looking to replace my BB with something different (work device on VZW) and as much as I like my iPhone having 2 would be redundant so right now my choice would be an Android based device... it would be nice to have a Mango WP7 device on VZW so I could compare/ contrast the two and see which one works best for me.
      athynz
  • But HTC already *has* Windows Phones....

    Wait, why is this news again? The HTC Pro 7 has been available for a while now. HTC always had a good selection of WinMo and Android phones, not to mention their own 'smart' OS.

    Am I missing something here?
    [deXter]
    • RE: HTC reportedly launching Windows Phone devices: Handy diversification

      @[deXter]
      the HTC HD 7/S, The HTC Arrive, HTC Trophy, HTC Surround, not to mention all of the WM6.1 and 6.5 phones that HTC has released over the years. HTC is a traditional OEM, if the OS sells, they will design phones that run it.

      But, where would the fun be if ZDnet authors couldn't drum up conflict?
      hoaxoner
      • RE: HTC reportedly launching Windows Phone devices: Handy diversification

        @hoaxoner Now that's the truth right there! They're trying to make it look like they mistrust Google for buying Motorola when HTC had several WP7 handsets on the market prior to Google Buying Moto.
        slickjim
  • Why wouldn't they move closer to MSFT?

    With all the patent issues they have with their Android devices and Apple, why would they not move to deliver more capable WP7 devices?

    I would think it would be in their best interest for both risk management and to better serve the enterprise.
    dcristof
  • RE: HTC reportedly launching Windows Phone devices: Handy diversification

    HTC already has Windows Phones including the only model on Verizon at the present time!
    slickjim
  • HTC and every other oem will be coming out with new WP phones

    for many carriers all around the world. Nothing really unexpected here....
    Johnny Vegas