IBM launches Power7 systems; Wages YouTube, Facebook war on Oracle's Sun

IBM launches Power7 systems; Wages YouTube, Facebook war on Oracle's Sun

Summary: IBM rolled out its latest Power7 systems, which are designed to power everything from smart grids to analytics, but the real story may be Big Blue's attempt to punch Oracle and its Sun Microsystems-powered hardware systems in the mouth via YouTube and Facebook.

SHARE:

IBM on Monday rolled out its latest Power7 systems, which are designed to power everything from smart grids to analytics, but the real story may be Big Blue's attempt to punch Oracle and its Sun Microsystems-powered hardware systems in the mouth via Facebook and YouTube.

Simply put, here's a tale of two messages.

The first message---delivered in IBM's official statement---goes like this (Techmeme):

POWER7 systems can also offer industry-leading return on investment though dramatic improvements in price/performance, energy savings and virtualization for server consolidation. The new systems can deliver four times the performance and four times the virtualization capability for the same price -- and are three to four times more energy efficient. Additionally, the total cost of acquisition and ownership can be better than competitive systems.  For instance, the new IBM Power 750 Express currently delivers 71 percent better price for performance than Sun SPARC Enterprise T5440 server and more than 280 percent better than Sun SPARC Enterprise M5000 and M4000 servers. And the IBM Power 750 Express delivers more than 400 percent better price for performance than the HP Integrity rx7640 or the rx6600 servers.

Toss in the footnotes for the benchmark comparisons and you have the usual corporate-speak found in a tech press release. IBM has four systems coming: IBM Power 780, 770, 755, 750. The gist: These systems are designed for specialized applications with virtual machine software and snazzy chips. IBM wants to grab more share in the Unix market and has spent the last year pummeling Sun. IBM is delivering a full-frontal attack on Oracle's strategy for Sun.

Also: Oracle-Sun's great society vision: Will customers bite? · Oracle-Sun: Strategy set; Will buyers go for the integrated stack?

And then there's the other IBM, which is much more entertaining. This Big Blue is designed to get into the weeds and hit Oracle right in the mouth. Oracle CEO Larry Ellison wants his company to be T.J. Watson's IBM and sell complete systems. Perhaps IBM still wants to do the same thing. Did T.J. Watson ever take up boxing?

Enter the "Servers for Truth" Facebook page. The page comes from IBM's PR team. IBM PR people represent most of the fans for the page at the Power7 launch (for now).

And then there's this YouTube video. If you don't have the minute to spare, here's the short version:

  • The ad is downright cheeky;
  • Says the TPC slapped Oracle for premature benchmark claims;
  • IBM says you can't trust Oracle;
  • The incumbent (IBM) is faster;
  • And IBM ends the commercial with this satanic looking sheep.

Simply put, IBM isn't doing the staid Big Blue jig here. It's unclear whether IBM's video and social media campaigns will land IT buyers, but it's certainly more entertaining---especially when Oracle is likely to swing back shortly.

Related: Server wars: Intel, HP prep new Itanium; IBM launches new Power7 systems

Topics: Cloud, Hardware, IBM, Oracle, Servers, Virtualization, Social Enterprise

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

19 comments
Log in or register to join the discussion
  • they should better join forces agaist M$FT

    that would be more effective and entertaining.
    Linux Geek
    • To what end?

      I don't like Microsoft, nor will I ever use it if
      not forced on work. But these 2 companies want to
      sell servers, Microsoft is not an important player
      on that market.
      I hope that Oracle will be more aggressive when it
      comes to OpenOffice but I highly doubt that they
      will invest a significant amount of money in OO.
      lass23
  • RE: IBM launches Power7 systems; Wages YouTube, Facebook war on Oracle's Sun

    For IBM to launch such an aggressive ad they must be shaking in their boots. Such a negative ad only makes people take another look at what Oracle/Sun has to offer.
    bostonguy
    • IBM is simply responding in kind to Oracle's campaign of lies

      Reality is that even though Oracle got SUN for next to nothing, their
      hardware customer base has all but left and with it the value of the
      SUN purchase. To stem the mass exodus Oracle engaged in a
      campaign of exaggerated claims and in some instances outright lies.
      Larry Ellison started with his verbal diatribes in October. Larry is
      always entertaining to listen to but he rarely sticks to the facts. He is
      quite liberal in his ways of making stuff up as he goes. That is exactly
      why Oracle was fined by the TPC. Don't take me wrong, I think it was
      the right move for Oracle and in the past they could have expected
      IBM to put forward the other cheek. This time he got under the skin of
      some senior IBM executives who finally decided to do something about
      it.

      http://FreeDB2.com
      katsnelson@...
      • But Oracle did not exaggerate.

        Oracle was fined for not following the procedure required when publishing TPC benchmark results. They were not accused in any way of publishing incorrect results.
        blu_z
    • IBM scared? Get real..

      The momentum has been going IBM's way for the last 10 years... in 2000 IBM had 19% of the server revenue market share, while Sun had 33%. Today, IBM has 31.8% while Sun has 7.5%.
      http://www.idc.com/getdoc.jsp?containerId=prUS22100809

      Sun was dragged kicking and screaming to the Linux bandwagon, dragged kicking and screaming to the x86 world, still hasn't caught onto the virtualization bandwagon and Sun has been losing 9 figures in each of the last 6 quarters and you think they are afraid of Sun/Oracle..LOL ... and IBM has positioned themselves over the last 2 & 1/2 years to start taking even more of Sun's business(sine nomine,Transitive)... outside of what Power 7 represents(new generation of p series, new generation of z series). This doesn't even count the new version of DB2 coming out, this year.
      scotth_z
      • Except that...

        ...IBM tried to buy Sun and saw Oracle steal the prize. IBM needed Sun for Solaris as both AIX (and HP-UX) are still using 20 year old filesystems that are out of date by modern (Linux or Solaris) standards. IBM needed ZFS, Java, and a few other bits but IMHO mostly IBM needed a solid UNIX that runs on x86. IBM already offers Solaris as an option on it's x86, buying Sun would have given them a real edge.
        No, I think IBM is not in the rosy situation you're painting...
        914four
  • RE: IBM launches Power7 systems; Wages YouTube, Facebook war on Oracle's Sun

    Truly, does anybody really care about Power or Itanium? I guess competition is good, but the price/performance/manageability/ability-to-execute has to go to the x86 platform. I'm sure there's edge cases where these chips make sense, but I don't think it's worth looking anywhere else for business computing.
    rossdav
    • If you are looking for availabilty...

      ...in excess of four nines then yes, these make sense. A large railroad I did some work around HP-UX on told me that their systems cost them $8000 per minute of downtime. They can't [i]afford[/i] to run on x86, it would eventually bankrupt them.
      914four
  • RE: IBM launches Power7 systems; Wages YouTube, Facebook war on Oracle's Sun

    IBM = Y-A-W-N
    psychographer
  • RE: IBM launches Power7 systems; Wages YouTube, Facebook war on Oracle's Sun

    IBM?s Power7 Processor is a great example of green tech, proven by the enrolment of eMeter as a customer. The Unique Intelligent Energy feature is an awesome way of controlling energy efficiency with flex thermal conditions and system usage on single servers or across systems.

    Researching how to make your company, product, or next project more Green? Go to http://www.greencollareconomy.com for sustainability white papers and the largest b2b green directory on the web.
    VerdantCasey
    • I suspect that IBM simply pays more advertizing dollars...

      ...to Green Collar Media. Sun has been flogging Coolthreads (CMT) technology for years (Quote: "There's a reason IBM calls their servers 'Power'") yet they are not nearly as prominently featured. IBM [i]is[/i] late to the game here, although I can only applaud them for making the effort.
      914four
  • RE: IBM launches Power7 systems; Wages YouTube, Facebook war on Oracle's Sun

    IBM thinks this is the moment to attack the competition.
    Oracle has cancelled the major project in SUN, the Rock
    processor and the roadmap for their servers is uncertain.
    HP is suffering the lack of critical mass of Itanium.
    Intel is investing money for only one customer, HP, all
    the rest have abandoned this processor. I think this is
    the IBM momentun in RISC servers!!
    cvozzi@...
    • I believe...

      ...that Rock was canceled [i]before[/i] Oracle announced they were going to buy them, actually during the time [i]IBM[/i] was going to buy them. And Itanium isn't dead, Intel just announced the 9300 series "[i]which provides double the performance of its predecessor the Itanium 9100 series, together with a 500% increase in memory bandwidth, a 800% more system interconnect bandwidth with around 700% main memory capacity when combined with 16 GB DDR3 RAM."[/i]
      It will be interesting to see where all of this lands, especially with Oracle's commitment to [i]"invest in SPARC development"[/i]. SPARC has been very good to Larry over the years, maybe he just wants to give something back.
      914four
      • Not so.

        No, ROCK was canceled after the the announcement. The acquisition was announced in April, Rock was canceled in June. In April, Jonathan Schwartz was publicly bragging about having the first physical ROCK chip in hand. Presumably, ROCK did not live up to expectations.
        blu_z
  • Did you read the fine print with the paper shredder?

    "Claim regarding vendor's shredding speed not based on anything factual."
    micheldufrenoy@...
  • RE: IBM launches Power7 systems; Wages YouTube, Facebook war on Oracle's Sun

    So ironic that this announcement/review (or what ever you wanna call it) of IBM's power7 is sponsored by Oracle
    socialsammy
  • good idea about facebook

    Good post, and I learn more about it. We supply various brands of camera and camcorder batteries, including Canon, Casio, Fuji, JVC, Nikon, Olympus, Panasonic, Sumsung and other brands. Buy Buy <a href="http://www.dealingway.com/Wholesale-canon_c243">canon camera battery replacement</a> from dealingway at wholesale price.rJw8w
    gavin.chan
  • good idea about facebook

    A good post. Do you know tattoo? It is quite amazing. We supply kinds of tattoo kits, tattoo machines, tattoo needles, tattoo ink and so on. Please buy <a href="http://www.dealingway.com/Wholesale-tattoo-needles-and-tips_c255">tattoo needles and tips</a> at wholesale price from us.TuvVU
    gavin.chan