If RSS ain

If RSS ain

Summary: Nothing says success more than counterattack from those threatened by disruptive innovation. Steve Gillmor sees RSS syndication and notification technology and its variants seem poised at the threshold of rapid adoption, given the recent groundswell of scalability concerns emanating from some interesting quarters.

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TOPICS: Microsoft
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Nothing says success more than counterattack from those threatened by disruptive innovation. Steve Gillmor sees RSS syndication and notification technology and its variants seem poised at the threshold of rapid adoption, given the recent groundswell of scalability concerns emanating from some interesting quarters. Take Microsoft, for example:

The rewards for adopting the RSS model are greater for those who lag in the current online economy. By contrast, Microsoft has little apparent incentive to destabilize Office by extending the free browser to support not just content aggregation but creation. Yet that is exactly what the competition is moving toward: an RSS console that automates the capture, consumption, and routing of strategic information. [More]

Topic: Microsoft

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