In about six months, Microsoft's apps marketplace will top RIM's

In about six months, Microsoft's apps marketplace will top RIM's

Summary: There's an interesting race going on between Microsoft Windows Phone 7's app marketplace vs. Research in Motion's App World. Microsoft's app marketplace is set to surpass RIM's in app count.

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There's an interesting race going on between Microsoft Windows Phone 7's app marketplace vs. Research in Motion's App World. And despite a lack of devices in the field, Microsoft's app marketplace is set to surpass RIM's in app count.

The big question is whether this race matters.

After Microsoft detailed earlier this week that it had more than 9,000 apps for its marketplace, I checked with RIM for an official app count. Turns out that RIM has more than 20,000 apps in its App World store at last count.

I'm not one to get into app counts. Clearly Apple has the most apps in its App Store. Android is second. The reality is I don't have the time, interest, energy or bandwidth to try thousands of apps. In reality, I may need 10.

That's why the race for No. 3 in apps is worth noting for customers like me. Being No. 3 in apps is good enough for most of us. The Microsoft duel is also notable because the software giant and RIM are likely to skew to the enterprise side at some point.

Among the key data points:

  • RIM launched App World in April 2009. Roughly speaking App World has been adding more than 900 apps a month since launch to get to the 20,000 mark.
  • Microsoft launched its marketplace in November and reached 9,000 in short order. The company also claims to add 100 new apps a day. At that pace, Microsoft is landing 3,000 apps a month.
  • In 6 months at current growth rates, Microsoft should surpass RIM's app count.

Simply put, Microsoft will have the app bragging rights on a superficial level. We'll see whether that advantage amounts to much in market share vs. RIM.

Topics: CXO, Microsoft, Operating Systems, BlackBerry, Software, IT Employment, Windows

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26 comments
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  • RE: In about six months, Microsoft's apps marketplace will top RIM's

    There are already more quality apps on WP7 than Blackberry.

    See this article for example.
    http://wmpoweruser.com/marketplace-hits-9000-apps-already-has-more-real-apps-than-blackberry-app-world/

    It appears the 20,000 apps claimed by Blackberry app world in February 2011, consists of 5500 wallpapers and themes (none on WP7) and 6100 ?books and reference? apps (400 on WP7) which are individual project Gutenberg books wrapped in an app.
    ALISON SMOCK
    • RE: In about six months, Microsoft's apps marketplace will top RIM's

      @ALISON SMOCK The same also applies to Apple and Googles app stores. The numbers are inflated with wallpapers, themes and books. Microsofts app store has apps only.
      jhughesy
    • There's something wrong with Windows Phone 7

      Nobody is buying the phones, and nobody is buying those apps.

      The app store keeps increasing, as Microsoft spends billions on paying developers to artificially bolster its numbers. But those apps don't sell.

      The lights are on but nobody's home.

      On the other hand, RIM's has a natural ecosystem of phone buyers attracting developers through real app sales.
      Vbitrate
      • RE: In about six months, Microsoft's apps marketplace will top RIM's

        @zndac I guess those 50,000 people who downloaded fruit ninja in January do not really exist.
        http://www.insidemobileapps.com/2011/02/15/windows-paid-downloads/
        ALISON SMOCK
      • RE: In about six months, Microsoft's apps marketplace will top RIM's

        @zndac Why has Fruit Ninja earned $140k on WP7 and only $20k on Android? Have nothing to say? That's what i thought. :-)
        Tiggster
      • RE: In about six months, Microsoft's apps marketplace will top RIM's

        @zndac I have to disagree, blackberry's are on the way out, going the way of nokia pre M$ deal, unless RIM comes out with something Evo or Iphone ish, they are going to be 4th fiddle before too long, I cant attest to WP7 because I was too disappointed in all the other winmo platforms I used.. but if M$ plays their cards right with nokia, the could be a player in the mobile market finally.
        nickdangerthirdi@...
      • How much do you get paid to shill, zndac?

        @zndac
        I want a cut of that action!!!
        Will Farrell
  • RE: In about six months, Microsoft's apps marketplace will top RIM's

    Who cares - I'm sick of App count as some damn measure of a platform. Reality is there are maybe 100 Apps anyone would ever need / want and all major platforms will have them. Sure you'll have some crazy one off that appeals to a few users that are platform specific but for the average consumer they have basic needs.

    The most popular usage for smartphone as TXT messaging, voice calls and browser (internet). App usage is still low and has shown the average user has 10 Apps. I rarely even download let alone keep Apps anymore.

    With RIM exploring using Android Apps this point is negated even futher.

    It's also a joke to consider Windows Phone 7 which has not achieved any market share. People are not interested and the big three as too entrenched for Microsoft to make a difference as they offer nothing over exsisting devices. Nice GUI but lackluster hardware and poor intergration and function.
    MobileAdmin
    • RE: In about six months, Microsoft's apps marketplace will top RIM's

      @MobileAdmin "People are not interested and the big three as too entrenched for Microsoft to make a difference as they offer nothing over exsisting devices."
      People said that about Android, and look where that went. Unless you think things will stay static for the next 5 years, your statement is rather naive.
      ALISON SMOCK
      • RE: In about six months, Microsoft's apps marketplace will top RIM's

        @ALISON SMOCK<br>I have to agree with Alison, us oldies are fixated and losing touch - my 20yr old son just stuck his hand in his minimum wage pocket to buy a Blackberry. 1st time ever...that he did not use an end of contract upgrade or the Bank of Dad... to fund his personal comms.

        As I have been holding off buying anything new (but thinking about an HTC ::nice phones:: W7 OS ::keeps corporate IT nazis happy:: as the next one) I asked him why?<br><br>As far as his circle are concerned the iPhone is much too fragile (though many are happy with their iPod Touches) and they are all moving to BlackBerry Messenger as the keep-in-touch app of choice. And Android? As non-techies, the normal kids do not see the point of it!<br><br>I think I will carry on sitting on the fence until we see how WebOS turns out on the new HP toys; as Alison said the future is fluid.
        Kev Baylis
    • RE: In about six months, Microsoft's apps marketplace will top RIM's

      @MobileAdmin Tell that to the 32,000 registered WP7 developers. People a whole heck of a lot smarter than you have a much more positive outlook on its future.
      Tiggster
      • RE: In about six months, Microsoft's apps marketplace will top RIM's

        @LynxHead

        No doubt Microsoft has a better development stack but all those dev's want to recoup costs at some point.

        People overlook the fact the bulk of Blackberry developers are internal to the companies who use their solution.
        MobileAdmin
    • RE: In about six months, Microsoft's apps marketplace will top RIM's

      @MobileAdmin
      "It's also a joke to consider Windows Phone 7 which has not achieved any market share."

      While you are sick of people using numbers of apps as a sign of success, I am sick of hearing people take market share as a measure of success.

      Market share doesn't count for anything meaningful, it is better to have 10% of something than 100% of nothing.....

      Think of it...Blockbuster has more than 90% market share in video rental stores...is that good? No!

      What matters isn't market share, but PROFITABILITY.

      If a company is generating a healthy profit, then it's market share is pretty much irrelevant.
      Doctor Demento
      • RE: In about six months, Microsoft's apps marketplace will top RIM's

        @Doctor Demento

        Well if that is the only measure then RIM and Apple are leading the market by far and in fact is you track it RIM is exceeding Apple over the last few quarters. Maybe this quarter will be the one RIM shows a decline? All I know is they have no debt and billions in the bank and keep on selling.

        Microsoft has the money to keep Windows Phone 7 going but at some point you give up. No one is buying them. Corporate moved to Blackberry or iPhone so who's left to buy WP7? A handful of consumers? WP7 doesn't even work with half of the Microsoft Exchange policies?!?
        MobileAdmin
      • RE: In about six months, Microsoft's apps marketplace will top RIM's

        @MobileAdmin

        Tell me, what is your evidence that 'no one is buying Windows Phones'?

        Certainly SOMEONE is buying all these apps because all indications are that they are selling well.

        At any rate....how many people bought the first Android phone?

        And if your argument is that the sales must be bad because Microsoft isn't releasing them....then what are the sales figures on the Kindle? The Kindle must be a big failure too....Amazon has never released any sales figures.
        Doctor Demento
  • Latest crap

    Yes but according to news leaked today, even purchased apps can only be downloaded 5 times max before being charged again!!!!!
    xp-client
    • RE: In about six months, Microsoft's apps marketplace will top RIM's

      @anonymuos It is untrue. Check back the same article.
      abhinavkmr
  • Damn it Microsoft...

    Get internet tethering in your system soon... that's the only thing stopping me from getting an WP7 phone....

    (And yes, I know about the USB hack - I don't want to rely on a hack, thank you.)
    TheWerewolf
    • RE: In about six months, Microsoft's apps marketplace will top RIM's

      @TheWerewolf That would definitely be a nice enhancement. Tethering is the only thing I miss about my BlackBerry Bold 9700.
      Tiggster
  • RE: In about six months, Microsoft's apps marketplace will top RIM's

    From a developers standpoint Visual Studio is the best environment to create new apps. Will it sell WP7 phones? Only time will tell
    knopf@...