Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Intel launches netbook app store; One store too many?

By | January 8, 2010, 8:44am PST

Intel has rolled out a beta of a store dubbed AppUp to aggregate software for netbooks and Asus, Acer, Dell and Samsung plan to integrate their hardware with the marketplace. The big question: Do we need one?

Think about it. The netbook is designed for the Internet. Aren’t applications supposed to ride shotgun with your browser. How about rich Internet applications? Intel’s says from CES 2010:

“The Intel AppUp center offers netbook users quick and easy access to applications specifically tailored to their mobile lifestyle. Our store does the work of aggregating, categorizing and validating applications so consumers can shop, collect and install from one easy source. With today’s kickoff of our beta store, both developers and consumers will be able to take advantage of the rapid expansion of this new category of computing as the stores continually add apps.”

The problem: I’m already suffering app store fatigue. Intel’s AppUp will host applications for Windows and its open source Moblin operating system. Ultimately, AppUp will be available to smartphones, consumer electronics and devices run by Intel processors.

Also: CES: Buying into a new PC form factor? It’s best and worst of times · Intel touts 3D, apps for netbooks · CES 2010 gear in pictures · Special Report: See full CES coverage

Here’s a brief tour of AppUp. I made the trip so you don’t have to.

First the selection’s a bit thin, but that’s to be expected. There will be more applications because the netbook market is huge.

Here’s a look at the game selection:

To buy an app you register at Intel’s store:

Unfortunately the app froze when I went to get an account. After terminating AppUp (it is a beta after all) I returned. Moving along…

A lot of the apps in AppUp fall into multiple categories. Boxee is one of them:

Overall, it’s a start, but I’m still fuzzy on why I need apps for a netbook beyond my browser and Internet software.

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

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Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: Intel launches netbook app store; One store too many?
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You're wrong--Netbook programs will be 5+% of PC software sales soon

Netbook are not always used in a wi-fi accessiable environment (obvious, on a plane or a train trip)and also when one does not want to pay the outrageous fee (such as in some airports).

So, one does need software for use while not online. While I actually bought an external dvd drive so that I can load some of my software (e.g., Nero so that I can veiw my collection of .mp4 video files)--I could use
(and, yes, I will considering buying) programs I need that are optimized for netbook (My nero showtime takes 4 minutes to load, with the last minute freezing my netbook--I would really like a lite version of that).

Sales of Netbook-optimized software is going to explode this year--I've already seen Norton 2010 on a USB drive (netbook version) on sale at Costco. I think that it will be at least
5% (if not 10%) of sales for PC software within 2 years.
It's all about being creative about making the right apps to best suit the hardware. Just as mapping/GPS software is becoming a killer app for smart phones, someone now has a chance to think of a killer app for the netbook market.
0 Votes
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Uh, if you want to run apps, buy a PC/LapTop
No_Ax_to_Grind 8th Jan 2010
Duh!
0 Votes
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Having a Netbook, I no longer use my laptop.

I used to use my laptop to complement my 2 desktops (at work and at home). I would bring it to trips, to meetings, etc. Now I used my netbook (I haven't use my laptop more than twice in the last month). Thanks to Acer 751's full-size keyboard, and 11.6" screen, I don't miss the laptop--except for games (I don't do any photo or video editing, however).

Last week, I brought my netbook to my inlaws in New Jersey; it was very useful on the plane (those .mp4 video using Nero showtime was really good), as well as using it at my in-laws (showing youtube Opera excerpts to my music-loving mother-in-law).

I fully intend to add more useful programs to my netbook, using the external dvd drive on my program collection, and likely purchasing programs that are optimized to netbook's wimpy cpu (Windows XP, 2GB RAM). I believe that there are lots more people like me.
0 Votes
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$2.99 to buy a link?
dave.leigh@... 8th Jan 2010
I'm suspecting that they're intending to charge subscription fees for junk that's in the cloud. If so, forget it.

App stores are an attempt to charge money for something that Linux users get for free by way of their application repositories. For my own part, as someone who spends some time on the road, I'm still trying to figure out why you'd pick a netbook to run apps you don't own anyway. Contrary to conventional "wisdom", wireless network connections are not ubiquitous. Sales pitches claiming they are are what common Americans call "lies".
The AppUp center was created so consumers can easily find applications for their netbooks, and other Intel Atom based devices.

By providing this new distribution channel, developers will have an incentive to write innovative applications specifically designed for netbook portability and take advantage of the growth we are seeing in this segment.

There are no subscription fees for consumers who download and use the store. Charges are only for the purchases of the applications.

As this is a beta release, we appreciate feedback on how improve the offering.

Amy from Intel
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thanks Amy
Aussie_Troll 10th Jan 2010
I think it's a nice initiive, so good on you, I dont see what the issue is with the authors of this article.

It's very common for groups to well group applications for platforms, so one for netbooks is a great idea.

(not you got any spare i7's I can have :))
0 Votes
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Damned if you do or don't....
storm14k 10th Jan 2010
Here they are making a store for native apps and a call goes out for web apps. Google builds an OS thats all web apps and its ridiculed.
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