Intel plows health care field

Intel plows health care field

Summary: Intel has been unique among chip companies in that it's a market maker. The company didn't passively sit back and wait for wireless to take off, for example.

TOPICS: Health

idfburns.jpgIntel has been unique among chip companies in that it's a market maker. The company didn't passively sit back and wait for wireless to take off, for example. It created a massive  marketing campaign (Centrino) in an attempt to make Intel synonymous with Wi-Fi (David Berlind can tell you more about that topic) and evangelized the technology.

As part of the company reorg in January, 'digital' health care was singled out as one of the core platforms, along with enterprise, channel, mobility and digital home. On the digital home front, Intel introduced a second major platform branding effort with VIIV (pronounced "vive") for entertainment systems today. Those platforms are the current markets that Intel wants to cultivate and dominate.

Every other large company that sells technology has to be thinking along the same lines. Louis Burns, the vice president and general manager of the Digital Health Group at Intel, keynoted at the Intel Developer's Forum, giving an impassioned presentation about the need to apply technology to fix the broken health care system. It's an immense problem, and also a great opportunity to do good and make money in Intel's view. "Imagine if each patient had his own standardized health care record that is personal, private and portable," Burns said.

The problem: Out of control spending, inefficiency and needless mistakes that cost lives. Fifteen percent of the U.S. GDP is spent on healthcare and it could rise to 25 percent by 2015, according to Federal Reserve Chairman Alan Greenspan. Today, $6 trillion is spent worldwide on healthcare. Burns also said that by 2050 21 percent of the population will be over 60 years old, an age today when medical cost escalates severely. (Not sure that statistic will mean the same in 2050--60 years old will be like 20 or 30 relative to today's aging process. Forty-five years is a lot of science.)

The vast majority of medical facilities are still paper based, with few systematic controls in place. "There are fewer checks in place in hospitals than buying a book and today," Burns said. His group at Intel is working with the tech and medical industries to develop technology standards. "The real value is from the interaction between all pieces working to improve someone's health," Burns said. "In our first 9 months of research, we found the the single largest healthcare expense was the software written to link various proprietary systems together. The lack of standard interfaces and data could account for up to a third of $6 trillion."

Burns noted that the lack of data and standardization causes about 2 million adverse drug reactions and 100,000 preventable deaths. Electronic ordering has reduced errors by 86 percent, he added, and the 100 most wired hospitals nationwide have an on average risk-adjusted mortality rate that is 7.2 percent lower than other hospitals. (In April, I interviewed John Halamka, CIO of Harvard Medical School, who is one of the leaders in bringing technology into the health care system.)  Burns called for a global industry consortium for standards for all healthcare equipment in hospitals and in the home.


Intel is developing reference designs (see above) for devices that interact with medical equipment and that health practitioners, as well as patients, can use. Burns said Intel has been working with doctors and nurses to create the prototypes. The tablet mock ups (see above) have wireless connectivity (Bluetooth, RFID and Wi-Fi) for getting data from instruments, like a stethoscope, and sending data into patient records.  One prototype (the one on the right side of the trio pictured above) will allow Parkinson's patients to conduct their own tests. For example, the patient would move plastic pegs from one side of the device to another to test the the state of their tremors. Other capabilities of the device are testing the strength of the patient's voice and downloading a datastream of tremor data from a customized watch. Intel in partnership with medical organizations and top neurologists is beginning investigatory trials with the prototypes in 75 households, said Eric Dishman, general manager of health research and innovation at Intel.

Where's the money to feed Intel's bottom line? "We are trying to grow marketplace," Burns said. "If we can establish standards and a bigger playing field, it will be good for all in the ecosystem. In China, the Chinese People's Liberation Army is specifying 3,000 new hospitals. We are working with them on the architecture and how to deploy, and in the process they will buy products from many of Intel's customers."

If preaching the Intel gospel around the world, pressing for standards and spending R&D on developing new usage models results in improved health care systems faster, then carry on...

Topic: Health

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  • BSOD

    Ah, here we go.

    Bet your life on the reliability of WinTel.
    Yagotta B. Kidding
    • . . . and people who steal/resell your health records

      I can't see anyone physically stealing 3.2 million paper charts. Stealing this amount of data electronically has already been done.

      Having your credit card number stolen sucks, but do you really want spammers/criminals to know that in 1980 you had three STDs, you have high blood pressure, and you're currently looking for an ophthalmologist who can fix your glaucoma?

      Talk about 1) embarrassing and 2) a marketer's/blackmailer's gold mine . . .
  • Good news/bad news

    I don't doubt that IT solutions are or soon will be available that can make the delivery of health care more efficient. As an IT professional for many years, I also have no doubt that any systems on which confidential patient information is stored will be susceptible to hacking - because there has yet to be a system designed that hasn't been susceptible to hacking.

    In general, however, I would think that system reliability is going to be a bigger issue than security. If the Wintel duopoly is going to be manufacturing systems that are used in direct patient care, they'll have to be considerably more bulletproof than anything we've seen so far. I'm not saying it can't be done, but I am wondering if it can be done profitably.

    Speaking of which: whatever impact these systems have on health care costs, it's going to be minimal compared to the amount of money sucked up by the insurance industry which, its public whining not withstanding, remains immensely profitable. If you're looking for the reason the USA spends more and gets less for its health care dollars than any other first-world nation, look no further than the business sector that makes its huge profits by NOT reimbursing health care providers while collecting as much cash as possible from other businesses and individuals.