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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King
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Internet ads creep up on TV, total $26 billion in sales for 2010

By | April 13, 2011, 11:48am PDT

Internet advertising revenue for 2010 was $26 billion, up 15 percent from a year ago. Of that tally, mobile was a small, but growing chunk with $550 million to $650 million in sales. Overall, Internet Internet ads are creeping up on TV ads as the top format.

Among the key trends:

  • Search was 46 percent of revenue in 2010.
  • Sponsorships surged 88 percent in 2010 compared to 2009.
  • Display ads brought in $10 billion in revenue, up 24 percent from 2009.
  • Mobile ad revenue was between $550 million and $650 million.

By the charts:

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Topics

Revenue, TV, Internet Advertising, Internet, Operational Accounting, Sales Strategy, Advertising & Promotion, Finance, Sales, Marketing, Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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