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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Is GMail going social? Or is this another step toward collaborative communications?

By | February 8, 2010, 12:42pm PST

Summary: Google is gearing up for an announcement of some sort, with speculation leaning toward a new social feature in Gmail.

Google is getting ready to unveil a new social feature to Gmail, unlocking the ability for users to share media and update their status messages the same way they do on Facebook or Twitter, according to a report by the Wall Street Journal.

Moments after the Journal posted its report. citing unnamed sources, I received an invitation to a press event on the Google campus tomorrow morning where the company will showcase “some innovations in two of our most popular products.”

I’m glad there’s still some element of surprise left to Google’s news tomorrow. Too much hype before a news event can lead to disappointment when the announcement can’t live up to the build-up (as was the case with Apple’s iPad.)

With that said, I’m not big on the whole concept of putting status updates in every Web property I visit - and so many are trying to do just that these days. Still, I recognize that this is about more than just status updates. This is about changing the way we communicate with each other over the Internet.

A while back, I argued that e-mail was such an old school - and ineffective - way of handling communications. My argument was out there a day before Google introduced a new collaboration property called Wave. That service is still largely a work-in-progress and hasn’t gone mainstream yet.

But I point it out because I see this step of bringing a social network element to Gmail as the next in a shift away from e-mail and closer to a full-fledged communications suite that includes mail, instant message, real-time collaboration and, of course, sharing of media and status updates.

It may not look like that when Google unveils whatever it’s unveiling tomorrow but I’ll keep telling myself that this is just another step toward the holy grail of communications.

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Sam has been a technology and business blogger for more than 18 years.

Disclosure

Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

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Wave is just Google Chat?
Horus418 Updated - 10th Feb 2010
Really? I think you either have not used it or have not played with what it can and will do. Wave is a fantastic addition to Google as a whole and filling a gap between all the apps you can already get from Google. Sharing data, editing others work, live chat, putting all information together in one place. Honestly Wave is fantastic.

I know it has not taken off like I would want it to, people don't seem to see it's strengths but they are there and there are many and some that just have not been thought of yet.

Take care all.

P.S. I fell out with Google after them limiting Google in China. I am happy to see them back living with their Company Motto "Don't be evil". Good to see Google back fighting the GOOD fight.
my Gmail account and let spammers have their day there. Seriously, I
don't want to use GMail as a social media. we already have enough
spoilers and don't want one more.
--Ram--
0 Votes
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I agree
lass23 9th Feb 2010
I agree.
If this puts a knife in Facebook trying to charge me for its 'service' then I'm all for it.
0 Votes
+ -
Why Gmail?
Modgirl 9th Feb 2010
Honestly, Google Wave is nothing more than a more
difficult chat, Google Chat allows you to post your
status and have group chats. Gmail is supposed to be
email. I don't want it to become public domain. I want
it to remain private. I think that Wave was such a
disappointment, that they are going to try to mesh the
two since Gmail is a success. Which could, in actuality,
lead to the failure of both. Awesome!
0 Votes
+ -
Wave is just Google Chat?
Horus418 Updated - 10th Feb 2010
Really? I think you either have not used it or have not played with what it can and will do. Wave is a fantastic addition to Google as a whole and filling a gap between all the apps you can already get from Google. Sharing data, editing others work, live chat, putting all information together in one place. Honestly Wave is fantastic.

I know it has not taken off like I would want it to, people don't seem to see it's strengths but they are there and there are many and some that just have not been thought of yet.

Take care all.

P.S. I fell out with Google after them limiting Google in China. I am happy to see them back living with their Company Motto "Don't be evil". Good to see Google back fighting the GOOD fight.

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