iSuppli: Apple will regain lost tablet market share

iSuppli: Apple will regain lost tablet market share

Summary: Of course, Apple is still far ahead in the tablet race, and it only lost a small portion of its stake in the market.


Hopes are high for Apple's new iPad, and analysts over at IHS iSuppli expect that the latest iOS tablet will be a big hit.

The new iPad will be so successful, iSuppli researchers predict, that Apple will regain some of the global media tablet market share that it lost to Android competitors during the fourth quarter of 2011.

Of course, Apple is still far ahead in the tablet race, and it only lost a small portion of its stake in the market.

The alarming factor there, however, is that most of that slice of the pie was gobbled up by just one competitor: Amazon's Kindle Fire.

In another report from iSuppli last month, Amazon went from having zero percent of the market share in Q3 2011 to garnering 14 percent of the share by the end of Q4.

Nevertheless, Rhoda Alexander, senior manager of tablet and monitor research for IHS iSuppli, is rather optimistic in Apple's favor, explaining in the report:

With the release of the third-generation iPad, Apple is leapfrogging the competition, resetting the bar for media tablet performance. We expect demand for the new iPad—with its high-resolution, 2,048 by 1,536 display—to outstrip supply for much of the year. Meanwhile, more price-sensitive customers will flock to buy the freshly discounted iPad 2.

Alexander added that the discounted iPad 2 could be more enticing in the education market. Pricing for the iPad 2 has dropped to a starting point of $399, and an educational discount would help somewhat.

Total global media tablet shipments are expected to hit 124 million units in 2012, up 90 percent from 65 million in 2011.

Apple’s projected share of global media tablet shipments for 2012 overall is 61 percent, slightly down from 62 percent in 2011, but up from 57 percent at the end of the fourth quarter of 2011.


Topics: Tablets, Apple, Hardware, iPad, Laptops, Mobility

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  • It is possible

    But I would say, that might be contingent upon whether the Samsung Tablet Rumors are real.
    • It's better to live in the known...

      I wouldn't bet my company on rumors. The Apple iPad has consistently been good. I don't think millions of people are anxiously waiting for the Samsung tablet.
  • The Kindle Fire

    Perhaps people who bought the Kindle Fire would have never bought an iPad, so it's not really competition. Of course that's just thought. I could be wrong.
  • "Small loss in market share"?

    Two years ago, Apple essentially owned 100% of the tablet market.

    Today it owns 61%.

    That's a "small loss in market share"?

    Wow.. I guess Tim Cook isn't the only guy that has trouble with statistics...
    • Apple was never really above 90% of the tablet market.

      Even when the original iPad was the only "contemporary" on the market, enough OEMs were still making Windows Tablet Edition machines for niche verticals to keep Apple from 100%. And if you go off officially released sales numbers, Apple is still around that 90% of the market, since Amazon doesn't disclose their actual numbers. Concluding that the Fire has 25-30% of the market is pure analyst speculation, and those guys haven't been right about [b]anything[/b] Apple related since Steve came back (cf I'm not doubting Kindle devices have sold millions, but I think there's a very good reason they don't tell us [b]exactly how many[/b] Fires they've sold.
    • Market share of what?

      It depends on what you consider a tablet. Does the Kindle Fire compete with iPad as a pure tablet, or is the Fire a high end reader? I have recommended the Fire to many people who would never be in the market for a $600 or $700 tablet. The Fire and Nook are as different from the iPad as iPad is from the MacBook.