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J.D. Power: Apple's iPhone top dog in customer satisfaction

Apple's iPhone snagged J.D. Power's top customer satisfaction rating in a study of business smartphone users.
Written by Larry Dignan, Contributor

Apple's iPhone snagged J.D. Power's top customer satisfaction rating in a study of business smartphone users.

In its 2008 Business Wireless Smartphone Customer Satisfaction Study J.D. Power said the iPhone had a customer satisfaction score of 778 on a 1,000 point scale. Research in Motion was second with a score of 703 and Samsung was third with 701. The study (statement) looked specifically at smart phones--defined as mobile phones offering advanced capabilities and PC-like functionality.

Here's a look at the results:

Under the surface of the study, however, is evidence that smartphones still need to improve--especially in software. Other key points:

  • A quarter of users have experienced at least one software problem such as the need to reboot, freezing and touch screen malfunctions. Of the folks reporting a problem 44 percent say they need to reboot at least once a week and 34 percent get hit with a malfunction at least once a week.
  • 37 percent of those surveyed want GPS in their device with 25 percent wanting Wi-Fi capabilities.
  • The average price of a smartphone was $216, down from $261 in 2007.

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