Living life as an Apple Genius

Living life as an Apple Genius

Summary: Ever wonder where they get those Apple Geniuses at Apple stores?MacLife has the answer.


Ever wonder where they get those Apple Geniuses at Apple stores?

MacLife has the answer. In a story on being an Apple Genius there are the following takeaways:

  • Apple actually trains folks that work in the Apple store--a lot.
  • Most of these Apple Genius types are in it as a part-time job or for fun.
  • An Apple Genius splits his time between working on gear and dealing with customers, some of which may be very quirky.
  • An Apple Genius needs three certifications--OS, desktop and portable. "They're not superhard," says the current Apple Genius of the certification exams, "but they do require studying, and you have to recertify every year."
  • And there's a lot of role play to act out customer interactions and the various variables an Apple Genius may have to deal with.

All of this sounds so obvious, but it's part of that Apple store experience. Can someone forward this story to Home Depot?

Topic: Apple

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  • But, but, but, Apples adn Apple users

    never need help. I mean they are so easy to use, never crash, and installing code is always perfect...
    • Most of the people

      That talk with the Geniuses are new users. I would suggest you read the article (not
      the cheap knock off here at ZDNet) and gain some real insight. Oh wait that would
      ruin your rant, nevermind. Just keep on ranting, people will see you for the fool you
      really are.
      • Hey, its not me that said Apple needs no tech support.

        But don't little facts like that bother ya...
        • Learn to read

          Read the full article, not the ZDNet hack job. It clearly states
          [b]Everyone I know who's doing full-time Mac IT is doing it on a part-time consulting
          basis. They make good money, and it seems to be fairly rewarding, but their clients
          tend to be fairly Mac-savvy to begin with and have no need for full-time help. [/b]
          That sounds like an accurate statement (based on my experience). On the other
          hand, windows IT is a booming business, due to bad software design, a company
          that refuses to listen to it's customers and the general characteristics of a monopoly
          ecosystem. Is windows getting better? Yes, but the rest of the world is getting better
      • By the way...

        Have you installed all 111 patchs for the first 5 months of this year from Apple yet?
        • Only if....

          There were 111 patches for my system. Too bad there weren't, huh? You keeping you
          antivirus, anti-spam,malware checking software patched and up to date? With all the
          work it takes to keep a windows system healthy, I'm surprised you have time to be on
          here at all.
          • Keeping a Windows system healthy


            It's actually quite easy. It's called "Windows Update", and it's set-and-forget.

            Same same with my anti-virus (AVG Free) and anti-spyware (Windows Defender).

            If I get bored (I have a low threshold for boredom) I check Microsoft Update manually to see if there's anything needed. Takes very little time at all.

            Any other lies you want to spread?
            M.R. Kennedy
          • What lies?

            [i]It's actually quite easy. It's called "Windows Update", and it's set-and-forget[/b]
            That's one thing I'd never suggest, as you want to inspect any "system" updates or
            patches. Nothing worse than installing a patch that breaks some important piece of
            software. Also there is no need to let Microsoft choose what's on you system. I'm
            sure you've heard of WGA spyware? So any doing a diligent job, never uses automatic
            updates. No matter what system they are using. So show me the lies, bet you can't.
          • Yet another myth

            I've ran WinXP since its RTM and have yet to have a virus or malware and I don't use any anti-virus at all.

            You see, if you have a clue what you are doing (and don't need a Genius to do it) you can set Windows up to be very secure.
      • From the article:

        >> BONUS TIP: So You Really Want to Be a Genius?
        Far be it from us to discourage anyone to go into a helping profession. But the
        current Apple Genius has a few words of advice: "There's not much of a market for
        full-time Mac IT pros except, perhaps, in academia. [b]Everyone I know who's doing
        full-time Mac IT is doing it on a part-time consulting basis. They make good money,
        and it seems to be fairly rewarding, but their clients tend to be fairly Mac-savvy to
        begin with and have no need for full-time help.[/b] So for most, the Mac IT career
        path leads to self-employment and consulting."
        • I'm stunned

          No_Ax didn't read the article?! Wow! Who would have thought that he would have been so remiss as to fail to read.
          • LOL

            No_ax (a.k.a bit byte/Don Rupert) is do lost in his little "MS Only" world, that he won't
            believe anything unless it comes from Redmond.
          • Much like many fans of other OS's

            will not budge on their beleifs unless, of course, they are ordered to do so from Cupertino or Boston
            John Zern
    • Well...

      I think you would find that the Apple genius is there to help if need be, but more likely to gently educate the Windows folk who want to change.
      • re: Well...


        Will an Apple Genius also gently educate a Mac user who wants to install Windows? ;)
        M.R. Kennedy
      • True

        I see them (Mac Genius) when I go into the Apple Store--I have yet to use them. I don't need them but it is nice to have someone to go to if I get stumped on something. 15+ years Windows and 5+ years Mac (If Apple keeps going at the pace they're going I can easily see the years with Mac increasing).
  • Darn it

    He must have gotten lazy and forgot that windows pcs don't normally come with
    built in wireless again.
    • re: Darn it


      You must be one of those lazy Mac users who forget that not all Windows machines *don't* come with wireless network cards. For example, most (if not all) new Windows notebooks have them.

      My desktop machines don't have wireless since they sit close enough to the router (Rinksys WRT54G) that their built-in Ethernet support can plug right into it. One is an old Gateway 700X, the other is a new home-built that is probably more powerful than your Mac (unless it's a newer PowerMac) and cost much less. Both have built-in wired Ethernet. If the new machine was going to live too far from the router, I would have instead chosen a system board with built-in wireless capabilities. But there was no need for the extra expense.

      And my HP notebook hooks up to the LAN quite nicely using its built-in Broadcom wireless chipset.
      M.R. Kennedy
      • Did you even bother...

        To read what I typed? I typed in the word "most", that's the key word. Just a little FYI,
        most newer Macs come with gigabit ethernet, I think it was in 99 or 2000 that Apple
        started shipping them that way.
    • Good come back

      I think you missed my whole point. I'm not saying all of the Apple Genius are inept, but they certainly don't have a high bar IMO. And calling them Genius is a bit over-kill by a far stretch, they are a retail store sales group... I would put them on par with the geek squad.

      BTW: Not everyone uses wireless, especially business' so on an Apple or PC a Apple Genius should know to check for network connectivity before calling for help on a network issue (like not getting to browse the internet)