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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Macworld 2010: Gearing up for an Apple-less event

By | November 10, 2009, 1:07pm PST

Summary: Apple won’t be at Macworld this year but the show will go on, with presentations by tech journalists David Pogue and Leo LaPorte, as well as filmmaker Kevin Smith.

He’s no Steve Jobs - but filmmaker Kevin Smith, whose works include the Clerks films, will do his part as a featured presenter to attract a crowd to the 2010 Macworld Conference, which is being held in February in San Francisco, the first without any sort of presence by Apple.

Does this make Smith - recognized by movie fans as his Silent Bob character - the replacement keynote presenter? The folks behind Macworld aren’t necessarily saying that - but they are calling him a “feature presenter” and said he will be on-hand for a Q&A with attendees to talk about pretty much any subject, but likely will stay focused on the role of video technology in the film industry.

You’ll recall that last year, Apple said the 2009 Macworld conference would be its last. And with CEO Steve Jobs headed into a medical leave of absence that would eventually include a liver transplant, Apple exec Phil Schiller represented the company on the stage for the last time.

As they say in Hollywood, the show must go on - and so the folks behind Macworld have been busy lining up speakers. Smith, who was announced today, will join tech journalists Leo LaPorte or David Pogue as presenters this year.

In addition, the show has moved from its traditional spot on the calendar in January - which always overlapped with the big Consumer Electronics Show in Las Vegas - to February 9-13. It will continue to be held at San Francisco’s Moscone Center.

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Sam has been a technology and business blogger for more than 18 years.

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Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

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RE: Macworld 2010: Gearing up for an Apple-less event
makrekwe1701-24353657765681894460463552399314 5th Nov
jstghb,good post!
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Macworld 2010: Gearing up for an Apple-less event
Loverock Davidson 10th Nov 2009
A MacWorld filled with d*ck & f*rt jokes. Wow. I'd be interested in it not to see the Mac stuff but to see Kevin Smith and Leo LaPorte.
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So we do live in bizarroworld(tm) after all...
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Macworld without Apple is like spaghetti without meatball
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RE: Macworld 2010: Gearing up for an Apple-less event
makrekwe1701-24353657765681894460463552399314 5th Nov
jstghb,good post!

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