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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Majority of Verizon customers want iPhone, but analyst says not this year

By | May 6, 2010, 3:18pm PDT

Summary: A survey found that more than half of Verizon’s customers would buy an iPhone if available but an analyst says that won’t happen this year.

Here’s a headline for you: If Verizon offered an iPhone, more than half of its subscribers would likely buy one. A survey conducted by ChangeWave Research found that 54 percent of Verizon’s existing customers would be either very likely or somewhat likely to dump their existing device and buy an iPhone.

Until last week, I was one of them. But I refused to wait any longer - and for those 54 percent of you, I can only say: Don’t hold your breath.

Brian Marshall, an analyst with BroadPoint AmTech, tells Computerworld that he no longer believes that Verizon will offer an iPhone this year and instead puts his target on the first quarter of next year. Why the change of heart? He has a theory that Apple and AT&T cut a data deal on the iPad that resulted in an extension of AT&T’s exclusivity to the iPhone. (Techmeme)

Of course, this is all speculation as neither company is going to discuss details of their relationships.

I realize that Apple is wowing Wall Street with repeated blowaway quarters, with iPhone sales that continue to exceed expectations. And I also know that the iPhone has some of the highest customer satisfaction ratings out there. But how can that be, given the performance rankings of AT&T? Let’s look at a couple of the findings of the ChangeWave survey:

  • Nearly half - 49 percent - of Verizon’s customers were “very Satisfied” with their carrier. In comparison, 35 percent of Sprint’s customers gave the carrier the same ranking. Only 23 percent of T-Mobile and AT&T’s customers gave them that ranking.
  • In terms of dropped calls over the last 90 days. Verizon customers said 1.5 percent of their calls were dropped while 4.5 percent of AT&T’s calls were dropped. Sprint dropped 2.4 percent of its calls and T-Mobile dropped 2.8 percent. And in the case of AT&T vs Verizon on dropped calls, Verizon saw improvement while AT&T got worse.

Previous coverage: AT&T: The iPhone’s anchor

This exclusivity deal may be good for Apple and it may be good for AT&T, but is it good for consumers? I’m changing my tune from an earlier time by answering that question with a resounding “Yes!”

Why? The longer that AT&T and Apple hold the iPhone back from having what the research firm called a “profound and likely transformational impact” on the mobile industry, the longer they’re giving companies like Google, RIM and now HP (with its Palm acquisition) to innovate and lure away potential iPhone owners.

I can’t speak for anyone else, but that’s exactly what happened to me. I wanted an iPhone but wasn’t willing to switch to AT&T. Eventually, I fell in love with Android and bought the Droid Incredible. And I have no regrets.

Personally, I could care less if Apple and AT&T never end that exclusivity deal. I’m a happy guy with my Verizon-powered Droid Incredible and, even if the iPhone landed in Verizon stores tomorrow, I wouldn’t buy one.

I’m one of those customers that got away.

Also: Top 10 ways the Droid Incredible killed my iPhone envy. (Gallery)

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Sam has been a technology and business blogger for more than 18 years.

Disclosure

Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

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RE: Majority of Verizon customers want iPhone, but analyst says not this year
Evan987 10th Aug
Why? call center services
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Surprise, surprise-NOT!
matthew_maurice 6th May 2010
"Brian Marshall, an analyst with BroadPoint AmTech, tells Computerworld that he no longer believes that Verizon will offer an iPhone this year and instead puts his target on the first quarter of next year."

Now he can just be wrong next year too. I still say we won't see an iPhone on VZW until after they roll-out 4G in all major markets, which I don't see happening until late 2011 at earliest. Until it's got LTE most important places, Verizon doesn't get an iPhone, EV-DO just isn't as good.

I'm surprised about how Apple not making a " 'profound and likely transformational impact' on the mobile industry" is a bad thing. Assuming half of those VZW customers are lying, the iPhone taking over a quarter of VZW's devices would put Apple a lot closer to a real monopoly position that some people think they already hold. The iPhone already makes Apple a butt-load of money, a VZW iPhone might net Apple more problems than the additional revenue is worth.
@matthew_maurice I agree with most everything you said. I would like to add is how many of those supposedly Verizon customers realize and would still want an iPhone on Verizon when they see they can not use voice and data at the same time? Verizon does not have a better network, just better coverage!

Using a smartphone and not having the ability for checking email, calendars, addresses, websites, or using apps while on a phone call is pretty limiting and make a joke of the Verizon ads. As Droid does not really multi-task when it matters, does it? Due to Verizon's CDMA network limitations! Most all Verizon own executives and directors carry TWO cell phones for this exact reason!

AT&T is far from perfect, but it could be said that the iPhone is already on the better network right now. Until LTE is in the most important places why would Apple bother with a Verizon deal to only have unhappy customers?
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What are you smoking
tikigawd 7th May 2010
@PMUP
Using a smartphone and not having the ability for checking email, calendars, addresses, websites, or using apps while on a phone call is pretty limiting and make a joke of the Verizon ads. As Droid does not really multi-task when it matters, does it?

While I cannot navigate the web while on the phone, and I admit it is annoying, I can certainly look through my calendar, look up contacts (addresses), read any e-mails I have already received, use the navigation system, and send and receive SMS and MMS while on the phone.

Furthermore, I don't know what multi-tasking you say the Droid is not capable of. Verizon's limits on using the data and phone network at the same time has nothing to do with multi-tasking. I can, for example, certainly listen to Pandora while reading e-mail, surfing the web, and doing any other number of tasks at the same time. Can your iPhone do that? No.


Due to Verizon's CDMA network limitations! Most all Verizon own executives and directors carry TWO cell phones for this exact reason!

Please provide evidence for your claim.

AT&T is far from perfect, but it could be said that the iPhone is already on the better network right now. Until LTE is in the most important places why would Apple bother with a Verizon deal to only have unhappy customers?

So you know for a fact the reason the iPhone is not on Verizon is because Apple doesn't want it there, rather than Verizon not needing the iPhone and thus not agreeing to Apple's demands regarding profit sharing? If you say so...
@PMUP Better coverage meeans fewer dropped calls. Frankly, I don't find the inability to call and use the web at the same time much of a hindrance. It depends a lot upon your paractices. As a professional, e-mail and web is most important, as a consumer voice is most important.

Besides, 4G may change the whole picture.

The only reason AT&T can do both at one is that data was a "add-on" service to the GSM model. (First as GPRS and then as EDGE and now as UMTS.)

If 4G eventually supports VOIP as its primary voice transport, GSM may disappear altogether.
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Right On
vanquished 7th May 2010
@PMUP
You said it, what people don't realize is that although Verizon may have more coverage (I've never lost a call on AT&T) their network is still far behind AT&T's, yea Verizon may have 3G but AT&T has HSPDA, I pull ridiculous speeds in tons of places and rarely ever don't have 3G coverage. I had a first generation iPhone back when it couldn't take videos or use 3G (Who knows why) it was a fun phone, but I realized I needed some sort of productivity, not just games. Now I use the HTC Fuze, bit of a trade-off on the fun side but its productivity value is insane. The iPhone doesn't change enough for me to get another one yet so I'll probably get another HTC.
-Jack
@PMUP When was the last time you really needed to use Voice and Data at the same time? I've been using cell phones forever but can't think of one instance that I really needed to use both of them. Can you? And don't say GPS, because you can always get the address and call the user after you find it.
@PMUP AT&T is far from perfect, but it could be said that the iPhone is already on the better network right now. Until LTE is in the most important places why would Apple bother with a Verizon deal to only have unhappy customers? pembe maske energy balance oyna oyunu moliva orjin krem tutune son
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What you forget ...
mwagner@... 7th May 2010
... is that VZW was Apple's FIRST CHOICE to carry the iPhone but Verizon was just as protective of its revenues from it's own APP store as Apple is of its revenues. Neither side would share the extra income.

Most studies show that EVDO (rev A) is better than EDGE and AT&T is still not as fully built-out in 3G as VZW. The begs the question as to whether AT&T can get 4G out there faster than VZW. AT&T still thinks like a "telco" and I see no indication that they are going to be more aggressive in their build-out as they have been so far.
Of Course EVDO Rev A is faster than EDGE, since its a 3G speed and EDGE is only a 2G (or 2.5G) speed. Compare 1xRTT to EDGE if you want to have something fair, well, comparing those isn't really fair for Verizon.

AT&T has been testing HSDPA 7.2 recently (I got like 5Mb while enabled the other day). They have a middle-ground before LTE, which should help. Verizon doesn't have this step in their road map, so AT&T technically doesn't have to beat Verizon to LTE, they just have to keep making progress in keeping their customers happy. To me this shows they are being smart and agressive in thier built-outs.
@mwagner@... Apple did it again. This time it's going to be a "the phone to own" for the next Generation. Video chat will win over all the under 25 year olds and the new look and feel will have the executive group pulling out there cheque (check) books cografya oyunlari
i'm not one of them.
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Me neither. (nt)
NetAdmin1178 7th May 2010
(nt)
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Me either (NT)
Jack Williams 8th May 2010
I love my Motorola Droid (though I should have waited for the HTC Incredible)
@g_keramidas@... I got tired of waiting and went Droid, couldn't be happier and no one is censoring what I am reading or the development of my apps.
.. is that VZW was Apple's FIRST CHOICE to carry the iPhone but Verizon was just as protective of its revenues from it's own APP store as Apple is of its revenues. Neither side would share the extra income.

Most studies show that EVDO (rev A) is better than EDGE and AT&T is still not as fully built-out in 3 orjin krem altin cilek tutune sonG as VZW. The begs the question as to whether AT&T can get 4G out there faster than VZW. AT&T still thinks like a "telco" and I see no indication that they are going to be more aggressive in their build-out as they have been so
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I don't want dropped calls
Maarek 7th May 2010
GSM is not designed for the US, cities maybe, but not rural areas, and there's more of those then there are suburbs or cities.
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count me out
storm14k 7th May 2010
The iPhone is a major step backwards from a modern Android device. Sure the less aware people will run to buy their iPhone because they think its the cool thing to have. That's all about marketing. I also think Apple is holding back until they find a way to stop Verizon with their barge of Android phones. Currently the iPhone would launch and then be yesterda's news come the next Android launch.
They do? I know a lot of people on Verizon's network and not one of them said they wanted an iPhone. In fact most of them said they have no desire for the iPhone. Its so 2007. I know I don't want one and I'm a Verizon customer.
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If I went to Verizon
Michael Alan Goff 7th May 2010
It'd be for the Incredible.
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Apparently they must have polled the bay area in CA - because thats about where they would fish up that bullhockey. Im staying with Android - its lightyears ahead of the iPhone.
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Excellent article, Sam!
NetAdmin1178 7th May 2010
Great job on the article! I read about this news the other day and had similar thoughts. To some degree, it surprises me that there are that many people on Verizon that would want an iPhone over what is now offered with Android; but I believe it comes down to the public's knowledge of smartphone options. While everyone knows what the iPhone is, the same can't be said of Android devices (at least with those outside of the tech industry). I think as time goes by, and Android devices become more popular and well-known with the general public, we'll see those numbers of Verizon customers wanting an iPhone dropping - considering the growth that Android has had lately, that length of time may not be that long.

I totally agree that AT&T can keep the iPhone as long as they like, and give Android time to show customers what it can do. I know I'm looking forward to getting my first smartphone in a few months (renew time), and it'll definitely be one of the Android offerings - most likely the Droid or Incredible unless something better comes along by then.
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I want another alternative!
roger@... 7th May 2010
A Google phone is worth waiting for. Hope it comes this year.
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Iphone lovers loves to be polled
magallanes 7th May 2010
nt
I too have the Droid Incredible, I would not switch to an apple product because I feel its an inferior device. If the android market keeps growing, I definitely cant see a reason to switch
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Apple Elite
billcheng 7th May 2010
I guess it's nothing new that Apple don't care about "the rest of us". It's all about keeping the country club small. If everyone has an iPhone, how can an iPhone owner feels that he/she is better than anyone else?
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Wow, not the conclusion I expected!
mwagner@... 7th May 2010
Then again, I did my customer-satisfaction and I started out on Verizon too - and have not been willing to switch either.

I am a BlackBerry user - in large part because the University offers me full synchronization with my Exchange and Oulook through a BlackBerry Enterprise Server. I appreciate the attractiveness of these iPhone-like devices but I just couldn't get used to the BlackBerry Storm so I switched back to the more traditional BlackBerry Smartphone. No iPhone for me, thank you!

Your twist on things is an interesting one. And, to be sure, there are a lot of attractive-looking alternatives to the iPhone out there today, in large part because of the success of the iPhone - and the off-limits aspect of the Verizon network.

It doesn't help AT&T that they are still woefully behind Verizon on their deployment of 3G. Verizon is promising 4G in major markets by year's end and nationwide coverage by the end of 2011. Unless AT&T can keep up, I suspect that the growing number of iPhone-like devices from VZW will entice lots of iPhone-loving but serivce disgruntled AT&T customers to jump ship.

4G may also open the door for unlocked phones moving back and forth between carriers, at which point, AT&T's lock on iPhones could entirely disappear.
I think the numbers are wrong. I can't believe the consumer has had access to the Incredible and still want an iPhone. I would believe this if you said the numbers were from last year, when Android was not high in popularity, or the number of Android devices were few. Today, the consumer has many more choices in Android devices and and carriers. So, no. I think this Mr. Diaz is incorrect in this specific case.
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The numbers aren't Mr. Diaz's...
NetAdmin1178 7th May 2010
Those numbers come from a survey that was recently released. I too find the numbers a bit unbelieveable, but you can't fault Sam for commenting on the survey - I think it just goes to show how uninformed the general public is on the smartphone market; they want the iPhone cuz that's the "cool" one they heard about. In the end, he also agrees that the iPhone has nothing on Android (or in his case, the Droid Incredible).
Who wants an i-phone? Not me. The Droid is as good, if not better and my friends who have the i-phone drool over my Droid.
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Verizon uses non-standard technology
perronne 7th May 2010
I don't understand why Sam Diaz doesn't mention the major problem in his article. In the United States only AT&T uses standard GSM & 3G technology.

In Europe all carriers use standard technology - thus enabling roaming and the use of iPhones [and iPads] to run on all carriers. And in Denmark three of the major carriers even sell iPhones [that can be moved to another carrier after six months].
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I'm a client, not a consumer
Sociio 7th May 2010
I know it sounds petty to some people but I'm serious. Until we stop thinking of ourselves as "consumers" that faceless machines "produce" for we will continue to be treated like cattle instead of people. The first place this needs to change is in the press.
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Po-tay-to; po-tah-to.
adornoe@... 7th May 2010
@Sociio
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AT&T probably pleading not too
jscott418 7th May 2010
I would imagine AT&T is trying everything it can to prevent the iPhone from going to Verizon. After all the churn of customers going to Verizon would be significant. AT&T consistently is last in service and I for one would never go to AT&T for the iPhone. I have been a happy Verizon customer for 15 plus years.
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I bet AT&T gives up a lot to keep iPhone. But if Verizon ever does get the iPhone the churn rate at AT&T will be significant!
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They sure are ...
mwagner@... 7th May 2010
@jscott418

AT&T is giving iPad users a great deal by offering month to month data plans. Undoubtedly that was because AT&T had to sweeten the pot to keep iPhone on AT&T for just a little longer.
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I think you're wrong, heh
Tonedabone 7th May 2010
I think this poll must have been taken last year, when the number of Android phones and carriers were few. I could see Verizon, Sprint and T-Mobile users salivating over the iPhone. Today I think the number willing to swap will be much, much lower. I like the iPhone, I think it it a fantastic device, but the Android powered device came ready to fight, and have been, in my small opinion have been kicking iPhone butt. I think that is a good thing to spread the mobile business around just like everything else. I mean, we don't want all of our fast food restaurants to be purchased by Taco Bell, do we?
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I just wish - Incredible
marc.krigel@... 7th May 2010
I just wish the Androids could do voice commands over bluetooth earpieces
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I just wish - Incredible
marc.krigel@... 7th May 2010
I just wish Androids could do voice commands over bluetooth earpieces
Didn't want an iPhone for two reasons: (1) AT&T and (2) Steve Job's dictator like control of something I would own but not control. Got an HTC Droid Incredible. Love it. Does everything I want and more. No dropped call. Don't need AT&T. Don't need Mr. Big.
@mrshields so why don't you head over to XDA developers and flash your rom, then see how far you get pursuing a warranty claim on "your" hardware.

You can always take it to a Google shop if something goes wrong.

P.S. enjoy your inferior Apps running in a virtual machine on top of Google's locked down kernel.

On your slow substandard network which has very limited coverage compared to GSM WCDMA HSDPA phones which can roam the world.

Verizons CDMA network, even at it's optimal peak doesn't come anywhere near HSDPA's average speeds.

I am in Australia, my iPhone consistently downloads at 3-4 Mbps with peaks around 5.5Mbps.

CDMA is a dead technology, Apple is one of the first companies to move on from dead technologies, such as the floppy disk.

I like multitasking (Seeing as people like making up their own definitions) on my iPhone, discussing movie times while looking up the information on the web, which apparently the old fashioned networks Americans favour doesn't support.
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Apple get out of bed with AT&T
KineticArtist 7th May 2010
Ill change my Storm for a iPhone when Apple gets out of bed with AT&T I simply refuse to give my money to AT&T who's ads are lame, full of lies and dont target the real issue like their actual 3g coverage not their supposed coverge which includes regualr land lines and regular NON 3G coverage. I wont Pay AT&T any money because of their crappy service.

Apple wake the hell up! AT&T SUCKS You have millions of customers waiting for you over at Verizon till then Im on my storm
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Why can I not vote thumbs down?
krismartin56 7th May 2010
Why can I not vote thumbs down? Only option is thumbs Up.
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What Foolishness
Regulator1956 7th May 2010
Apple is 9 percent of the SMARTPHONE market, which is only a piece of the entire cell phone market.

If 54 percent of ALL Verizon customers would buy an iPhone, plus others with Blackberry, HTC and others, the non-smartphone population at Verizon would be trivial.

Foolishness. Some things are just BS on their face.
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i like iphone
ajnabi_07 7th May 2010
i am fan of iphone , so......
fixpod.com.au
I am so frigging sick of bad or no AT&T connectivity I could spit. I live in southern CT and commute to NYC, so there's no excuse for poor / spotty reception. I got the iphone which is great, but can't use it half the time. Unless they add Verizon, I'm switching to Droid and recommending all my colleagues do. So yes, the longer Apple is in bed with AT&T, the more persuasive the competition is.
i differ with that chart and call bull. where i live all i get is dropped calls. so why should i buy a i phone.
I disagree. I'm willing to bet we'll see a Verizon-compatible iPhone this summer. Also take note that Apple is in the works to make the iPhone OS available on other devices outside of the iPhone.
FYI- Verizon has recently mandated that they complete their LTE rollout in all major markets and most of the US by the end of 2010. Yes December this year. So at minimum we could see the iPhone on VZW by January/Feb. Maybe Steve Jobs will announce it at his January address. At best we may get an apple/vzw surprise right before Xmas. No better time to steal ATT sales than Christmas time when people shop for phones in droves.But then again, they could wait til after XMas so verizon clears out on their current inventory before they launch the iPhone or Maybe ATT wants to lock in iPhone XMAS sales. Either way we will see LTE on verizon Q4 this year
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Who cares about iPhone? Not me!
The13thGryphon 7th May 2010
I too was one of those people waiting for the iPhone to come to Verizon. My whole family -- immediate and many extended members also -- are on Verizon. I've been waiting and watching, and coveting my coworkers iPhones... though not their service.

When the HTC Droid Incredible was released I pulled the trigger. I was there at 10:00 a.m. when my local Verizon store opened, and I couldn't be happier. Android is an incredible operating system, and the Incredible is just that... an incredible phone. No more iPhone envy. I wouldn't buy one now if they came to Verizon tomorrow.

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