Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Microsoft as the modern day Titanic; we all know how that ends

By | December 13, 2010, 1:45pm PST

Summary: Wall Street is sounding the warning bells over Microsoft’s future, concerned that tablets are overtaking PCs and that Microsoft hasn’t acted fast enough to keep up with trends, technologies and competitors.

There’s a scene in James Cameron’s Titanic that serves as a good analogy to Wall Street’s feelings about Microsoft these days.

In the movie, the lookouts who spotted and reported the iceberg are at their posts looking straight ahead at the iceberg when one asks, “Why aren’t they turning?” Of course, the orders have been given to steer the ship away from danger - but a big ship like the Titanic doesn’t just make a hard left turn. It takes time for something that big to move to another course.

As we all know, the end result is a sinking ship.

Over the weekend, Goldman Sachs analyst Sarah Friar sounded the alarms in a research note suggesting that Microsoft’s lack of a plan for a tablet PC will push the company into slower revenue growth, from 12 percent in 2010 to 7 percent in 2011. (Techmeme) TechFlash picked up the research note and noted that, while the Windows team is reportedly beefing up the touch screen technology in the next version of Windows - not expected until 2012 - the company still lacks a dedicated tablet product group. The blog quotes from Friar’s note:

A tablet response is still not forth-coming and our early read on Windows Phone 7 has not yet changed our view that Microsoft’s share in mobile OSes will remain at only the single-digit level. For an unlocking of shareholder value, we continue to look for a more aggressive dividend, a more focused consumer strategy, and stronger Cloud-Azure traction.

Meanwhile, Goldman hardware analyst Bill Shope said the PC business is moving out of a “multi-year period of cyclical trends,” according to a Tech Trader Daily post, and is heading into a multi-year period with “secular” themes dominating. In a nutshell, that upgrade/replacement cycle of corporate PCs has peaked and he estimates PCs will grow about 8 percent next year.

And the counterpoint: Microsoft: A big ship at crossroads; What else is new?.

By contrast, he’s bullish on tablets, with 2011 sales estimates at 54.7 million and growing to 79 million in 2012. The blog post quotes Shope’s note:

This rush of iPad competitors is not surprising in itself, as Apple tends to regularly define the direction of the electronic media and computing industries. What is surprising is that many of these products are not utilizing Intel microprocessors or a Microsoft operating environment. [W]e expect the vast majority of these devices to run the ARM architecture with either iOS or [Google's (GOOG)] Android as the operating environment. If this is the case and our tablet forecast is anywhere near accurate, this would be the first time in three decades that a non-Wintel technology has made legitimate inroads into personal computing.

Like the Titanic, Microsoft was once the darling among its peers. But unless it starts positioning itself to be more reactive to new trends, technologies and competitors, it too could find itself alone in the middle of the ocean, left to perish because it couldn’t move fast enough.

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Sam has been a technology and business blogger for more than 18 years.

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Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

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RE: Microsoft as the modern day Titanic; we all know how that ends
birumut Updated - 17th Jun
Great !!! thanks for sharing this information to us!
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Given the recent GFC I find it pretty hard to trust the advice of a Goldman Sachs analyst ;-p

BondiGeek
http://www.bondigeek.com
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is that beyond Apple, no ones really did anything with a tablet. Sure there' plenty out there, but many are still choosing iPad over other offereings at a higher rate.
I think this sentence says it best:

If this is the case and our tablet forecast is anywhere near accurate

I wonder if the people at Goldman Sachs have gotten their pentioned back to actuall retirement level? wink
yourself on the back and make yourself feel good that ONLY one company has succeeded in tablets. Ignore the fact that MS has been sliding in smart phones for years. Sure, make yourself feel good, no reason to change course and try to miss the iceberg. Win32/64 all the way.
@John Zern Wait for it Donnie/Frothy2 will start on the 32/64 crap again...wait for it.
@John Zern It's not necessarily true that no one else has done anything with a tablet... there are several viable tablet OS's out there, iOS4 isn't the only one.

When the iPad came out, no one seemed to realize how popular it would be. How many people own one because their usage isn't "advanced PC user" but rather "mostly, I just get on the internet and click around"? most people!
How many people use Windows just because they have to - they don't understand all the settings and capabilities and configurations and security, and are intimidated by that in fact... have to call for help when things go wrong... oh look, an alternative! This is highly desirable for SO many people. But conservative USA assumed (there's that word) that people are using PC's today, so they'll be using PC's tomorrow.

Just like the article, big companies like MS, HP, Dell, etc don't react quickly, and don't change course easily. They've plotted 5 year forecasts, 2 years ago... alert! Alert!
...in the meantime, several too-small-to-be-significant companies have produced competing tablets. And even HP and Dell have now launched tablet products (in HP's case - their focus groups completely missed the people buying iPads, and/or chose not to compete with iPad.... a poor move, IMO).

I think the iPad has shown people that they can have more with less, they can own something they can understand and get their heads around, they can own something that fits most consumer's usage without all the bloat of an OS fundamentally designed for a much, much higher power-user, on a corporate-scale infrastructure, with all the invasive security, users, configurations, connections, settings, registry, etc, etc, etc, etc... and people want to shed all that bloat for a simple tool that gets the job done.

That's very appealing.
And it's what is driving the tablet demand.
And it's what MS is up against.
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@John Zern you make a good point, and lets not forget the ipad is not a replacement for a PC but an addition, basically its a peripheral... PC's have been on the way out for 10 years now since thin clients came out, and its really taking hold....
@John Zern Even the apple tablet is nothing for business! Seriously, what dim individual can work all day on a screen that is just short of 10 inches.

This device (yes I am typing on an ipad) has a lot of consumer related features but nowhere near enough business related stuff.
Those Goldman folks must have thought everyone earns their size of bonus to be willing to buy a terrible perf vs price product like tablets.
iceberg head on. You might be able to spit it down the middle.
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I dislike the consistent attack on Win32 and win64
Michael Alan Goff 13th Dec 2010
They make no sense, and your insistence that they're on their way out is about thirty or more years ahead of schedule.
enough for Win3.1, it is good enough for another 30 years!!!
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You mean 8-digit takes on a 9 digit?
Bruizer 13th Dec 2010
@LBiege
Some people will find a use for a full Windows Tablet. Just because you don't doesn't mean there is a lack of people who do.
@goff256

I agree with that, and I am even one who would find a Windows tablet useful. However it is still sure to be a niche market, and MS traditionally leaves niche markets to niche players.
@Michael Kelly

And WP7 will be a niche.

Maybe, with any luck, Microsoft will realize that niche isn't always bad.
Great strategy!!!
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That particular messanger is fair game.
osreinstall 13th Dec 2010
@DonnieBoy

They didn't see their own iceberg and John Q Public had to bail them out. Anything they say is a lie. There will always be a need for PCs and MS is the best suited for it with all the best applications behind it. Tablet performance is dismal.
lot of VERY good employees at Goldman.

So, try to argue against the what they are saying. Offhand insults of the employer only make you look stupid.
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Except attacking the messenger makes sense
Michael Alan Goff 13th Dec 2010
when they can't make good predictions.
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Attack the message?
Michael Alan Goff 13th Dec 2010
You mean the same "Microsoft is doomed" message that happens twice/three times yearly for the last ten or so years?
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Yes I am Donnie
osreinstall 13th Dec 2010
@DonnieBoy

Anybody that gets billions in bonuses when they screwed the economy are not good employees. They should be fired with 2 weeks severances. You are the only one looking stupid sticking up for theses crooks.
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DonnieBoy, what are you talking about?
John Zern 14th Dec 2010
aren't we talking about Goldman Sacks, arguing their message is wrong? Who's this "messenger" you're talking about?
@DonnieBoy/Frothy2 - The messenger is a mess, so how can you attack predictions - BTW the fact that you support gives little or no merit - when they can't even keep their own house in order let alone predict someone else.
@DonnieBoy What exactly is the message? That we are going to thin clients and tablets? Windows 7 has the functionality it needs for a tablet so no issue there... MS also has thin client technology which helps.

Honestly, I see you bashing everybody else here but exactly what are you using?
@BondiGeek :

from your site

"We shout it loud and proud here at BondiGeek, we are a Microsoft .NET house through and through."

wouldn't that make you an even unreliabler source than Goldman Sachs...

or is it just that you see things coming and are in defensive mode (at the least) or denial mode (as the worst)
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Trend predictions are a dime a dozen.
Lester Young 13th Dec 2010
How many of them have turned out to be right? We've been hearing End of Windows/End of Microsoft scenarios for years now. Same s**t, different year.
The captain was not at all worried about the possibility of icebergs.
@DonnieBoy
But the Titanic hit 1 ice berg and died. Microsoft has hit many in the form of other companies jumping into the fray. Apple doesn't have anywhere near the market share as Microsoft right now, and Google even though Google owns the search business, they have to fight the uphill battle to take down Microsoft.

I'm too young to know much about this, but I know IBM almost went out of business in the early 90s and look at them now.

You have to admit, Microsoft has staying power.
to steer around the icebergs. But, the world is changing, and MS is not adapting. MS has been losing market share in smart phones, and it looks like Windows Mobile 7 has not been able to turn that around. Further, they are still trying to push Windows 7 on tablets. Same old same old, stay the course, Win32/64 to the end, hit the iceberg head on, do not even try to change course.
@DonnieBoy,

The iceberg...the Titanic...it's an analogy. Discussing the future of Microsoft by only using the analogy and nothing concrete doesn't make a very compelling argument.
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@DonnieBoy M$ never had a market share in smart phones, and why not run win7 on a tab? in fact the reason I wont by an ipad, (other than its an apple product and I cant stand them, I cant wait to throw my iphone in the trash) is because its so limited, I would consider a tablet if it actually had some ability, and wasnt locked down by apple.
@Lester Young : same was said of the turntable, the cassette tape, the VCR, the incandescent bulb... and yes... about Mainframe terminals...

...they all exist today, but the real difference is market share... today Windows sells more units than all Terminals combined... even though some PC are sold with Emulators... so has the terminal successfully survive. Yep. Has this help terminal sellers.... Not really...

No need to defend the forecasters... it's the customers who are doing the real talking... and really loud...
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it does get old fast...
James Quinn 14th Dec 2010
@Lester Young
Yet still to this day i will see an Apple is failing or going to go out of business article. Though to be fair i do see far more often articles about Dell's problems and MS which in its own way makes me happy:) Not saying i'm believing it mind you but turn about is always fair play....

Pagan jim
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@James Quinn When was the last time someone said apple was failing? since the ipod, I dont know that I have seen one. I wish I had, I wish they would, thats one party I would love to attend.... the day apple closes its doors will be a day I make sure to take off from work so I can drink in merriment. but no... apple is too popular with its substandard iphone, and the way too big and clumsy ipad, I dont see them going anywhere for awhile...
still think that Windows 7 will succeed in tablets!! And, they still no need to create a lightweight cloud operating system. The are probably going to hit the iceberg, but, head on. They will sink much faster than the Titanic.
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@DonnieBoy - whoa there.

Before we even begin to discuss GS' "analysis", let's just observe one fact: Microsoft has not stated what it's plans for tablet are, but that doesn't mean they have no plan - it just means that they're not yet ready to share it with Wall St. analysts.

I know that MS is very keenly exploring the whole mobile ecosystem and bringing their various offerings closer together than ever before: Witness how many more of Microsoft's products and services are working together more closely than ever before: Windows Azure, SQL server & SQL Azure, Visual Studio, Windows Phone, Sharepoint, BPOS/Office 360, XBox Live, etc.

MS is a hugely diversified company able to weather even the worst economic climate in living memory pretty much unscathed.

Not saying they can't or won't fail, but any and all predictions that the company is about to collapse aren't worth the paper they're (not) written on.

[Edited spelling error]
the first mass market success tablet. Meanwhile, MS claiming that Windows 7 is their solution for tablets. I agree that could be a smokescreen. Also, virtually all of the excitement around tablets other than Apple, is Android.
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And first is best
Michael Alan Goff 13th Dec 2010
Apple shouldn't have bothered making the iPhone. There were smartphones before them, and they did rather well. Obviously the iPhone was too late, and thus there was no reason for them to make it. Same with Android.
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So true donnieboy!
Ron Bergundy 13th Dec 2010
everywhere i look i see people talking about Android Tablets, the blogsphere is 100% a buzz with it! everytime I so out everyehwere I look I see people searching Android on there iPads!
@cyberspammer2

Agreed...if their is going to be a competitor to the iPad...it's coming from Android. But this is just one market, and Microsoft has so many offerings. Is this enough to write them off?
@bitcrazed -Logic will not work with Donnie/Frothy2
@cyberspammer2
There's buzz everywhere, but there isn't anything of merit yet...you can have buzz but that become annoying after a while. So far only Apple has produced anything of merit. And MS is talking that doesn't mean they don't have anything. It's a fool that will write off MS, but go ahead - at least you would be consistent.
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the year without a micro$oft! Your predictions are allways dead on - win32/64 is gone - who uses THAT anymore.
You should work for goldman sacks - your just as smart as them!
@DonnieBoy,

Agreed, MS has been losing the device market. But MS has so many products (many of them are very successful), will the device market alone be enough to spell their doom? I don't think so.
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Cloud OS? Are you nuts?
wolf_z 14th Dec 2010
@DonnieBoy

Cloud OS is worthless, because network reliability doesn't exist. No network, no connection, no computer? No thanks!

Lets not even talk about security...
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considering the 9 of the 10 worst computer virus/worm outbreaks of all time have targeted one platform. And for the record, those are Melissa, ILOVEYOU, Klez, Code Red, Nimda, Slammer, MyDoom, Sasser, Leap-A (Mac) and Storm Worm. Security? By all means, avoid talking about security at ALL cost.
@wolf_z But network reliability is crucial in any enterprise, cloud or no cloud. How will I access my shared drive when the network is down, how will I run a crucial application when the network is dow? Or do you think that people in the enterprise environment work off their hard drives?
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Cloud operating system
archangel9999 14th Dec 2010
@DonnieBoy the more you talk the dumber you sound - A glorified browser isn't a "cloud operating system" - JooJoo is that and it's DOA - iPad isn't that and it works - many non-cloud solutions will do fine in the tablet space - your so called "cloud" OS is dysfunctional (or at best marginally functional) without ubiquitous 5G wireless and perhaps not even then
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Sure!
Rick_R Updated - 13th Dec 2010
Yup! Microsoft, Apple and IBM. Dead technologies. Mainframes are dinosaurs. With its share of the computer operating system market consistently in single digits, Apple is doomed. And Microsoft -- Windows is yesterday's technology. It's only a matter of time before their house of cards comes falling down. What can you say? They're a bunch of losers.

Too bad M/A/I didn't have the foresight to invest in the investment banking firms when they tanked. Maybe the profits from that could have staved off the inevitable demise of M/A/I.

I'm still trying to figure out the difference between The Cloud!!! and ... The Grid!!!
Great !!! thanks for sharing this information to us!
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