Microsoft as the modern day Titanic; we all know how that ends
Summary: Wall Street is sounding the warning bells over Microsoft's future, concerned that tablets are overtaking PCs and that Microsoft hasn't acted fast enough to keep up with trends, technologies and competitors.
There's a scene in James Cameron's Titanic that serves as a good analogy to Wall Street's feelings about Microsoft these days.
In the movie, the lookouts who spotted and reported the iceberg are at their posts looking straight ahead at the iceberg when one asks, "Why aren't they turning?" Of course, the orders have been given to steer the ship away from danger - but a big ship like the Titanic doesn't just make a hard left turn. It takes time for something that big to move to another course.
As we all know, the end result is a sinking ship.
Over the weekend, Goldman Sachs analyst Sarah Friar sounded the alarms in a research note suggesting that Microsoft's lack of a plan for a tablet PC will push the company into slower revenue growth, from 12 percent in 2010 to 7 percent in 2011. (Techmeme) TechFlash picked up the research note and noted that, while the Windows team is reportedly beefing up the touch screen technology in the next version of Windows - not expected until 2012 - the company still lacks a dedicated tablet product group. The blog quotes from Friar's note:
A tablet response is still not forth-coming and our early read on Windows Phone 7 has not yet changed our view that Microsoft's share in mobile OSes will remain at only the single-digit level. For an unlocking of shareholder value, we continue to look for a more aggressive dividend, a more focused consumer strategy, and stronger Cloud-Azure traction.
Meanwhile, Goldman hardware analyst Bill Shope said the PC business is moving out of a "multi-year period of cyclical trends," according to a Tech Trader Daily post, and is heading into a multi-year period with "secular" themes dominating. In a nutshell, that upgrade/replacement cycle of corporate PCs has peaked and he estimates PCs will grow about 8 percent next year.
And the counterpoint: Microsoft: A big ship at crossroads; What else is new?.
By contrast, he's bullish on tablets, with 2011 sales estimates at 54.7 million and growing to 79 million in 2012. The blog post quotes Shope's note:
This rush of iPad competitors is not surprising in itself, as Apple tends to regularly define the direction of the electronic media and computing industries. What is surprising is that many of these products are not utilizing Intel microprocessors or a Microsoft operating environment. [W]e expect the vast majority of these devices to run the ARM architecture with either iOS or [Google's (GOOG)] Android as the operating environment. If this is the case and our tablet forecast is anywhere near accurate, this would be the first time in three decades that a non-Wintel technology has made legitimate inroads into personal computing.
Like the Titanic, Microsoft was once the darling among its peers. But unless it starts positioning itself to be more reactive to new trends, technologies and competitors, it too could find itself alone in the middle of the ocean, left to perish because it couldn't move fast enough.
Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.
Talkback
RE: Microsoft as the modern day Titanic; we all know how that ends
I agree. what Goldman Sachs also doesn't mention
I think this sentence says it best:
[i]If this is the case and our tablet forecast is anywhere near accurate[/i]
I wonder if the people at Goldman Sachs have gotten their pentioned back to actuall retirement level? ;)
Any way you look at it, MS has about zero percent in mobile. Sure, pat
RE: Microsoft as the modern day Titanic; we all know how that ends
RE: Microsoft as the modern day Titanic; we all know how that ends
When the iPad came out, no one seemed to realize how popular it would be. How many people own one because their usage isn't "advanced PC user" but rather "mostly, I just get on the internet and click around"? most people!
How many people use Windows just because they have to - they don't understand all the settings and capabilities and configurations and security, and are intimidated by that in fact... have to call for help when things go wrong... oh look, an alternative! This is highly desirable for SO many people. But conservative USA assumed (there's that word) that people are using PC's today, so they'll be using PC's tomorrow.
Just like the article, big companies like MS, HP, Dell, etc don't react quickly, and don't change course easily. They've plotted 5 year forecasts, 2 years ago... alert! Alert!
...in the meantime, several too-small-to-be-significant companies have produced competing tablets. And even HP and Dell have now launched tablet products (in HP's case - their focus groups completely missed the people buying iPads, and/or chose not to compete with iPad.... a poor move, IMO).
I think the iPad has shown people that they can have more with less, they can own something they can understand and get their heads around, they can own something that fits most consumer's usage without all the bloat of an OS fundamentally designed for a much, much higher power-user, on a corporate-scale infrastructure, with all the invasive security, users, configurations, connections, settings, registry, etc, etc, etc, etc... and people want to shed all that bloat for a simple tool that gets the job done.
That's very appealing.
And it's what is driving the tablet demand.
And it's what MS is up against.
RE: Microsoft as the modern day Titanic; we all know how that ends
RE: Microsoft as the modern day Titanic; we all know how that ends
This device (yes I am typing on an ipad) has a lot of consumer related features but nowhere near enough business related stuff.
Funny how a 6-digit at best market wants to take on an 8-d
Sure, attack the analysts, stay course, Win32/64 all the way. Hit the
I dislike the consistent attack on Win32 and win64
Yep, Win32/64 to the grave, tablets MUST run FULL Windows. If it was good
You mean 8-digit takes on a 9 digit?
RE: Microsoft as the modern day Titanic; we all know how that ends
RE: Microsoft as the modern day Titanic; we all know how that ends
I agree with that, and I am even one who would find a Windows tablet useful. However it is still sure to be a niche market, and MS traditionally leaves niche markets to niche players.
RE: Microsoft as the modern day Titanic; we all know how that ends
And WP7 will be a niche.
Maybe, with any luck, Microsoft will realize that niche isn't always bad.
No way to argue with the message, so you attack the messenger.
That particular messanger is fair game.
They didn't see their own iceberg and John Q Public had to bail them out. Anything they say is a lie. There will always be a need for PCs and MS is the best suited for it with all the best applications behind it. Tablet performance is dismal.
Ok, but, you are only attacking the employer of the messenger. There are a
So, try to argue against the what they are saying. Offhand insults of the employer only make you look stupid.
Except attacking the messenger makes sense
Ok, attack the predictions, NOT the messenger. If you can.