Microsoft as the modern day Titanic; we all know how that ends

Summary: Wall Street is sounding the warning bells over Microsoft's future, concerned that tablets are overtaking PCs and that Microsoft hasn't acted fast enough to keep up with trends, technologies and competitors.

There's a scene in James Cameron's Titanic that serves as a good analogy to Wall Street's feelings about Microsoft these days.

In the movie, the lookouts who spotted and reported the iceberg are at their posts looking straight ahead at the iceberg when one asks, "Why aren't they turning?" Of course, the orders have been given to steer the ship away from danger - but a big ship like the Titanic doesn't just make a hard left turn. It takes time for something that big to move to another course.

As we all know, the end result is a sinking ship.

Over the weekend, Goldman Sachs analyst Sarah Friar sounded the alarms in a research note suggesting that Microsoft's lack of a plan for a tablet PC will push the company into slower revenue growth, from 12 percent in 2010 to 7 percent in 2011. (Techmeme) TechFlash picked up the research note and noted that, while the Windows team is reportedly beefing up the touch screen technology in the next version of Windows - not expected until 2012 - the company still lacks a dedicated tablet product group. The blog quotes from Friar's note:

A tablet response is still not forth-coming and our early read on Windows Phone 7 has not yet changed our view that Microsoft's share in mobile OSes will remain at only the single-digit level. For an unlocking of shareholder value, we continue to look for a more aggressive dividend, a more focused consumer strategy, and stronger Cloud-Azure traction.

Meanwhile, Goldman hardware analyst Bill Shope said the PC business is moving out of a "multi-year period of cyclical trends," according to a Tech Trader Daily post, and is heading into a multi-year period with "secular" themes dominating. In a nutshell, that upgrade/replacement cycle of corporate PCs has peaked and he estimates PCs will grow about 8 percent next year.

And the counterpoint: Microsoft: A big ship at crossroads; What else is new?.

By contrast, he's bullish on tablets, with 2011 sales estimates at 54.7 million and growing to 79 million in 2012. The blog post quotes Shope's note:

This rush of iPad competitors is not surprising in itself, as Apple tends to regularly define the direction of the electronic media and computing industries. What is surprising is that many of these products are not utilizing Intel microprocessors or a Microsoft operating environment. [W]e expect the vast majority of these devices to run the ARM architecture with either iOS or [Google's (GOOG)] Android as the operating environment. If this is the case and our tablet forecast is anywhere near accurate, this would be the first time in three decades that a non-Wintel technology has made legitimate inroads into personal computing.

Like the Titanic, Microsoft was once the darling among its peers. But unless it starts positioning itself to be more reactive to new trends, technologies and competitors, it too could find itself alone in the middle of the ocean, left to perish because it couldn't move fast enough.

Topics: Laptops, Hardware, Microsoft, Mobility, Tablets

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  • RE: Microsoft as the modern day Titanic; we all know how that ends

    Given the recent GFC I find it pretty hard to trust the advice of a Goldman Sachs analyst ;-p<br><br>BondiGeek<br>http://www.bondigeek.com
    BondiGeek
    • I agree. what Goldman Sachs also doesn't mention

      is that beyond Apple, no ones really did anything with a tablet. Sure there' plenty out there, but many are still choosing iPad over other offereings at a higher rate.
      I think this sentence says it best:

      [i]If this is the case and our tablet forecast is anywhere near accurate[/i]

      I wonder if the people at Goldman Sachs have gotten their pentioned back to actuall retirement level? ;)
      John Zern
      • Any way you look at it, MS has about zero percent in mobile. Sure, pat

        yourself on the back and make yourself feel good that ONLY one company has succeeded in tablets. Ignore the fact that MS has been sliding in smart phones for years. Sure, make yourself feel good, no reason to change course and try to miss the iceberg. Win32/64 all the way.
        DonnieBoy
      • RE: Microsoft as the modern day Titanic; we all know how that ends

        @John Zern Wait for it Donnie/Frothy2 will start on the 32/64 crap again...wait for it.
        ItsTheBottomLine
      • RE: Microsoft as the modern day Titanic; we all know how that ends

        @John Zern It's not necessarily true that no one else has done anything with a tablet... there are several viable tablet OS's out there, iOS4 isn't the only one.

        When the iPad came out, no one seemed to realize how popular it would be. How many people own one because their usage isn't "advanced PC user" but rather "mostly, I just get on the internet and click around"? most people!
        How many people use Windows just because they have to - they don't understand all the settings and capabilities and configurations and security, and are intimidated by that in fact... have to call for help when things go wrong... oh look, an alternative! This is highly desirable for SO many people. But conservative USA assumed (there's that word) that people are using PC's today, so they'll be using PC's tomorrow.

        Just like the article, big companies like MS, HP, Dell, etc don't react quickly, and don't change course easily. They've plotted 5 year forecasts, 2 years ago... alert! Alert!
        ...in the meantime, several too-small-to-be-significant companies have produced competing tablets. And even HP and Dell have now launched tablet products (in HP's case - their focus groups completely missed the people buying iPads, and/or chose not to compete with iPad.... a poor move, IMO).

        I think the iPad has shown people that they can have more with less, they can own something they can understand and get their heads around, they can own something that fits most consumer's usage without all the bloat of an OS fundamentally designed for a much, much higher power-user, on a corporate-scale infrastructure, with all the invasive security, users, configurations, connections, settings, registry, etc, etc, etc, etc... and people want to shed all that bloat for a simple tool that gets the job done.

        That's very appealing.
        And it's what is driving the tablet demand.
        And it's what MS is up against.
        geolemon
      • RE: Microsoft as the modern day Titanic; we all know how that ends

        @John Zern you make a good point, and lets not forget the ipad is not a replacement for a PC but an addition, basically its a peripheral... PC's have been on the way out for 10 years now since thin clients came out, and its really taking hold....
        nickdangerthirdi@...
      • RE: Microsoft as the modern day Titanic; we all know how that ends

        @John Zern Even the apple tablet is nothing for business! Seriously, what dim individual can work all day on a screen that is just short of 10 inches.

        This device (yes I am typing on an ipad) has a lot of consumer related features but nowhere near enough business related stuff.
        slickjim
    • Funny how a 6-digit at best market wants to take on an 8-d

      Those Goldman folks must have thought everyone earns their size of bonus to be willing to buy a terrible perf vs price product like tablets.
      LBiege
      • Sure, attack the analysts, stay course, Win32/64 all the way. Hit the

        iceberg head on. You might be able to spit it down the middle.
        DonnieBoy
      • I dislike the consistent attack on Win32 and win64

        They make no sense, and your insistence that they're on their way out is about thirty or more years ahead of schedule.
        Michael Alan Goff
      • Yep, Win32/64 to the grave, tablets MUST run FULL Windows. If it was good

        enough for Win3.1, it is good enough for another 30 years!!!
        DonnieBoy
      • You mean 8-digit takes on a 9 digit?

        @LBiege
        Bruizer
      • RE: Microsoft as the modern day Titanic; we all know how that ends

        Some people will find a use for a full Windows Tablet. Just because you don't doesn't mean there is a lack of people who do.
        Michael Alan Goff
      • RE: Microsoft as the modern day Titanic; we all know how that ends

        @goff256

        I agree with that, and I am even one who would find a Windows tablet useful. However it is still sure to be a niche market, and MS traditionally leaves niche markets to niche players.
        Michael Kelly
      • RE: Microsoft as the modern day Titanic; we all know how that ends

        @Michael Kelly

        And WP7 will be a niche.

        Maybe, with any luck, Microsoft will realize that niche isn't always bad.
        Michael Alan Goff
    • No way to argue with the message, so you attack the messenger.

      Great strategy!!!
      DonnieBoy
      • That particular messanger is fair game.

        @DonnieBoy

        They didn't see their own iceberg and John Q Public had to bail them out. Anything they say is a lie. There will always be a need for PCs and MS is the best suited for it with all the best applications behind it. Tablet performance is dismal.
        osreinstall
      • Ok, but, you are only attacking the employer of the messenger. There are a

        lot of VERY good employees at Goldman.

        So, try to argue against the what they are saying. Offhand insults of the employer only make you look stupid.
        DonnieBoy
      • Except attacking the messenger makes sense

        when they can't make good predictions.
        Michael Alan Goff
      • Ok, attack the predictions, NOT the messenger. If you can.

        NT.
        DonnieBoy