Microsoft lands Digg ad deal

Microsoft lands Digg ad deal

Summary: Microsoft and Digg announced a three year ad partnership that usurps Google ads. Under the three-year arrangement, Microsoft will sell and serve ads on Digg.

SHARE:
TOPICS: Microsoft
1

Microsoft and Digg announced a three year ad partnership that usurps Google ads. Under the three-year arrangement, Microsoft will sell and serve ads on Digg.

Digg's Kevin Rose in a blog post says the pact will allow the company to focus on design and adding new features. Microsoft and Digg will also "work together on future technology and advertising initiatives," according to a statement.

While this is a high profile Web 2.0 win for Microsoft, which also serves ads for Facebook, it's not a huge deal to Google.

Federated Media, which is Digg's current advertising partner, also remains in the mix, according to the companies.

The big question: What's the value of the deal with Digg? A semi-big question: Was Google vying for Digg? A smaller question: Is Microsoft gaining ad traction with up and comers and at what price?

Digg and Microsoft expect to carry out the agreement in "coming weeks." In the meantime, maybe we'll get some answers to those aforementioned questions.

Topic: Microsoft

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

1 comment
Log in or register to join the discussion
  • I Digg this...

    I have mandated complete and total use of Digg based on this agreement. I have launched operation "Digg a Grave" and have targeted Google and their not-read-for-prime-time search engine. I bought a shovel and boots and was walking around the office today in support of the initiative. My rep took me to REI where we bought these goods and then we went for a fine lunch at Yarrow's. It was obvious our CEO was in full agreement. When he saw me with the shovel and boots he immediately said that it was getting pretty deep in here already.
    Mike Cox