NetApp rolled out a new storage line designed to court more mid-sized businesses and ultimately upend Hewlett Packard.
On Tuesday, NetApp launched its FAS2000 entry level systems. These systems start at $7,500 and feature integration with Microsoft tools such as Exchange and SharePoint as well as VMware.
Amid economic volatility technology vendors are likely to renew their focus on midmarket companies. Midmarket companies' IT budgets tend to hold up better in a downturn. NetApp has historically focused on the midmarket, which accounts for about a third of its revenue.
NetApp caters to more than 10,000 midsized businesses. In the midsized storage market, HP leads with NetApp at No. 2, according to IDC. In the overall storage market, EMC and NetApp lead the pack, respectively.
Among the moving parts of NetApp's midmarket products:
- The FAS2240 offers two to three times performance improvement on its previous systems.
- NetApp's System Manager 2.0 software is been designed so generalists can setup systems.
- The FAS2000 family runs the latest version of NetApp's OS, Data ONTAP.
In an interview, Chris Cummings, vice president of product and solutions marketing at NetApp, said midsized companies are busy consolidating infrastructure and the company is looking to capitalize. "We see a lot of opportunity here," said Cummings, who noted that the FAS2000 storage line is designed to appeal to companies anywhere from 100 to 1,000 employees.