Slightly borrowing a line from a breakfast cereal not meant for silly rabbits, Netflix is launching a new division dubbed “Just For Kids.”
At first glance, the Just For Kids feature doesn’t really seem all that new at all. Netflix users can find these titles for instant video streaming under the tab by the same name next to the Watch Instantly section. It’s sort of similar to the already existing categories that are already divided up on a user’s Watch Instnatly page.
However, this makes it much easier for parents, babysitters and the like to find some age-appropriate content a lot faster without having to sift through one’s queue, which might not include any of these titles to begin with.
Selections in this section are targeted towards children 12 and under. Some TV shows and films that appear in the Just For Kids division are quite obvious, such as Sesame Street and Toy Story 3. But to “prioritize these selections,” Netflix teamed with Common Sense Media, a non-profit that provides “trustworthy information and tools so that families can have a choice and a voice about the media they consume.” Not all cartoons are exactly made for children, thus this is another filter to weed those ones out.
Just For Kids is available starting today for streaming from Windows and Mac computers to Netflix members in both the United States and Canada. Children will be able to utilize these features on “many other devices” in the near future — specifically Nintendo’s Wii and the iPad. It is very likely that we’ll see this expand at least to all of the gaming consoles on which Netflix is supported.
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