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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Netflix earnings: upbeat for 2011, focused on streaming

By | January 26, 2011, 1:52pm PST

Netflix today reported strong earnings for its fourth quarter, well exceeding Wall Street’s estimates despite falling short on revenue expectations. And a rosy outlook for 2011 sent shares soaring in after-hours trading.

For the quarter, the company reported net income of $47 million, or 87 cents per share, a 55 percent increase over the same quarter a year earlier and well above analysts estimates of 71 cents. Revenue came in at $596 million, a 34 percent jump from a year ago but short of the $598 Wall Street had been expecting.

The company added 3.08 million subscribers, taking it past the 20 million mark during the quarter. The company said it expected to end the first quarter with 21.9 million to 22.8 million subscribers in the U.S.

In a letter to shareholders, the company highlighted the success of the new pure-streaming plan, priced at $7.99 per month, as well as the price increase on the combination streaming-DVD plans. The letter read:

…our pure streaming plan has a great deal of consumer appeal. More than one third of new subscribers are signing up for the pure streaming plan, and we expect that percentage to grow over time.  The balance of new subscribers primarily takes our $9.99 1-DVD combination plan. Very few of our existing subscribers are downgrading to the pure streaming plan.

The company also noted that, while streaming is growing at a much faster rate than DVD, the DVD business will be around for many years to come - and there are very real costs involved with that. The company expects DVD shipments to decline this year and also sees video store customers migrating more toward the $1-a-day kiosks such as Redbox for their DVD rentals and choosing Netflix for streams.

It’s worth noting that the company is also doing its part to enhance the streaming side of the business and discourage DVD rentals, including the decision to remove “Add to DVD Queue” buttons on apps. The company also noted that its efforts are around working with content providers and studios to build up the offerings on the streaming side of the catalog and to enhance the user interface for the apps that accessible over gaming devices, set-top boxes and mobile.

Looking ahead, the company is forecasting domestic revenue between $684 million and $704 million, plus an additional $10 million to $13 million in international revenue, blowing away analysts’ estimates of $671 million. Earnings per share for the quarter are expected to be between 90 cents and $1.13, also above estimates of 87 cents.

The company said it expects to expand its international market beyond Canada this year.

Shares of Netflix were down about 2 percent in regular trading, closing at $183.03. But shares soared in after-hours trading, gaining nearly 7 percent.

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Sam has been a technology and business blogger for more than 18 years.

Disclosure

Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

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Needs Work
jpr75_z 26th Jan 2011
I have a DVD plan and sometimes stream movies, but the number of movies available to stream is paltry compared to DVD/Blue-ray availability. Rather frustrating when you want to watch a movie and see "DVD Only". Netflix needs to work on this, and the quality of the streaming movies (not yet 1080 HD) and no where close to Blue-ray quality. The app UI needs work too - very clutzy - yuck. Room here for competition from the right company too.
0 Votes
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I hate streaming...
james347 26th Jan 2011
...ISPs will try and throw the corrupt cell phone business model of overage fees on users once everyone tries to stream every little thing. To hell with this junk!
0 Votes
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Personally I love it.
TripleII-21189418044173169409978279405827 26th Jan 2011
With two day turnaround (I have the streaming and 1 DVD plan) I am getting around 12 movies per month. I am sure I could increase this if I was diligent but might watch the movie the same day, sometime the next. That said, their streaming is great too. I would NOT recommend the streaming only, there is too much content only available on DVD only, but between the two I am hitting about 25 movies a month. For $9.99 (Over Wii), or less than the cost of DVR service for a month with TWC, it really is amazing.

TripleII
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+ -
Needs Work
jpr75_z 26th Jan 2011
I have a DVD plan and sometimes stream movies, but the number of movies available to stream is paltry compared to DVD/Blue-ray availability. Rather frustrating when you want to watch a movie and see "DVD Only". Netflix needs to work on this, and the quality of the streaming movies (not yet 1080 HD) and no where close to Blue-ray quality. The app UI needs work too - very clutzy - yuck. Room here for competition from the right company too.

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