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New Apple TV announced at iPad event

Summary: Apple has announced the latest version of its television set-top box, Apple TV. It is priced at $99 and will be available from next week.

Zack Whittaker

By for Between the Lines |

Apple, not content with launching just one new version of its iPad product, today announced another. Introducing the next version of Apple TV.

Granted, the hints were there. "We have something you really have to see", the invitation to the media read, indicating now what we know as the streaming set-top box.

But those who may have been expecting an LCD display-like television that many are hoping for, that was briefly hinted at in Walter Issacson's biography of Steve Jobs, will be disappointed.

Apple's chief executive Tim Cook took to the stage and announced the new set-top box before it revealed the next-generation iPad.

The device remains the same size and can be picked up easily with one hand. It supports an upgraded 1080p high-definition video output.

This complements the next-generation iPad's ability to also display high-definition content on its 2048x1536 display, which equates to 264 pixels per inch or 3.1 million pixels in total.

The iTunes Store now supports 1080p quality movies and TV shows, and users will be able to access their content from iCloud. Users will also be able to re-download movies that are purchased on any other iOS device you purchase.

Apple TV's new user interface brushes into iOS territory, and still supports the old favourites of Flickr, Netflix, and YouTube.

The new Apple TV remains at $99 and will be made available on March 16. It is available for pre-order today.

Image source: CNET.

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Topics: Apple, Hardware, iPad, Mobility

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19 comments
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  • Apple TV Update

    To get the 1080p update will I have to buy the new Apple TV module or will it be an update for the existing Apple TV module I have.
    KShaul
    Reply Vote

    • fddfd

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      jywhy888
      Reply Vote

  • I get it but I'm disappointed

    Why not just push a firmware update for second generation Apple TV users who just bought their second gen device so they too could take advantage of 1080 viewing instead of having to hack it to get what they want. You really need a whole new device for that as well as to charge another $99?

    Bummer -
    TheRicker
    Reply Vote

    • No Happy Either

      I just bought mine in January. Why couldn't it be a firmware update?
      KShaul
      Reply Vote

    • Hardware update needed?

      The fact that the entire software platform is updated on the older models (of which I have two) indicates to me that perhaps the reason for the hardware refresh is simply that the older model could not handle decoding the 1080p video properly? The older ones will do everything the new ones can do, with all the new interface etc, just not play 1080p content only 720p. So seems like the hardware was just not capable :(

      Off to buy two new ones to replace the old ones. Anyone want my old ones for $50 each :)
      KendallBennett
      Reply Vote

  • google TV beats it hands down

    that's the latest apple TV flop! Any cheap knock off can do better than that plastic box. The best use is just as a fancy paper weight.
    To be fair I'll give apple credit for not slapping the iTV lame logo on it.
    The Linux Geek
    Reply Vote

    • wa!

      wa wa wa! keep crying LOL... Most of us techies use APPLE TV as well as Linux boxes such as Asus Oplay. With Apple TV I can hide the device completely, control with iPad over WIFI and stream my music and pics... good luck doing that with the competition, my ASUS Oplay has the worst UI and can only be controlled with crappy remote.
      Hasam1991
      Reply Vote

      • There is a reason the ATV is competitively priced in its product class.....

        AppleTV is definitely one of the worst products in the Apple lineup. I know because I bought one. Feature set was miserable and performance was just as bad. Basically any competitor is superior. Sent mine back to Amazon in less than a week and went with the Boxee. What a difference.
        jameswatson3
        Reply Vote

    • Google TV

      WAS a flop you idiot! My God man are you really this much of a suck ass fanboi? Are you seriously this blind? Do you ever get tired of being wrong?
      athynz
      Reply Vote

      • I have the same emotional response reading certain reoccurring themes

        You react in the same way to posts from the Linux Geek that I do when I read the latest Quixotic anti-iPad posts from Cayble in which he continues expounding on his unique theme that the iPad is only a 500 dollar piece of crap.
        kenosha77a
        Reply Vote

  • AppleTV still comes up short

    Roku 2; even the Roku is still better than the AppleTV. In order for you to enjoy this device you need to buy into the Apple ecosystem. 1080p? Apple introduces specs like they are revolutionary. How long has Roku had full 1080p on it's set-top boxes? The Roku has unmatched media streaming options; how do I know? Because I own one, then I see this for $99 and I am even more thankful that I chose a different streaming route.
    dexjjohn
    Reply Vote

    • Don't agree..

      I was actually going to purchase the apple tv a week ago, but lack of stock avail had me purchase the roku 2 XS... To find out it don't stream directly from iTunes (which was the main feature i was interested in).. It does have a lot of good channels but initial setup was a pain (update then after restart won't see my router) then find out it won't support syncing with iTunes... So roku + apple tv would be the best solution.
      Anthony E
      Reply Vote

      • I was thinking about that as well

        [b]So roku + apple tv would be the best solution.[/b] For this solution it would be $200 bucks (for the Apple TV unit and the high end Roku box) plus cables... Netflix, Hulu+, and Amazon Prime with a direct stream from iTunes to round things out.
        athynz
        Reply Vote

    • Roku is no Apple TV

      I have both the Roku 2 XS along with the first gen Apple TV and the 2nd gen Apple TV. I would agree that the older Apple TV models left a lot to be desired, and in fact the 2nd gen models with the initial software on them were not very good. I actually went back to my original Apple TV for quite some time, but the latest software on the 2nd gen models is actually really, really good. The only thing I was missing was 1080p content, and I used my Vudu player for that. Now with Apple TV doing 1080p content I won't touch my Vudu again (it is seriously lacking).

      As for the Roku, I personally can't find anything I want to use on it. I tried Netflix and Hulu Plus on it, and found both of those rather disappointing. The only thing I actually do use it for is for the UFC streaming if I miss watching a fight live. That apps works but it has video quality issues, combined with the fact it seems to crash a lot. Now if Apple would bring UFC fights to the Apple TV, I could probably ditch Comcast for good!
      KendallBennett
      Reply Vote

  • AppleTV still comes up short

    Roku 2; even the Roku is still better than the AppleTV. In order for you to enjoy this device you need to buy into the Apple ecosystem. 1080p? Apple introduces specs like they are revolutionary. How long has Roku had full 1080p on it's set-top boxes? The Roku has unmatched media streaming options; how do I know? Because I own one, then I see this for $99 and I am even more thankful that I chose a different streaming route.
    dexjjohn
    Reply Vote

    • Posting this twice

      does not make it any more true. Or less true BTW. I like the Roku box and the Apple TV does offer direct streaming from iTunes - and since I'm already in the ecosystem with my iPhone 4 it would make sense for me to get an Apple TV unit as well as a Roku box and ditch cable completely.
      athynz
      Reply Vote

  • Geez all the Apple haters are just ridicuous

    Go find a life losers!
    GoPower
    Reply Vote

  • 1080p

    Apart from movies ripped from Blu-Ray disks and some TV shows, how much content is actually broadcast to your TV set in 1080? Most of it is still in 720, it's just that TV sets now come with upscalers to fool the viewer into thinking they're actually watching in 1080.

    By the time that ALL content is delivered in 1080, everyone will be ready to move to even higher resolutions. I sometimes watch HD stuff on my 5-year old InFocus projector and the device downscales the video which looks so much better.
    sip01
    Reply Vote

  • Won't update

    Hmm, don't give me many surprises, I think I still would like to enjoy my Apple TV 2, as in the help of iFunia DVD ripper and handbrake, it being a cool home media centre for my family, seems it no need to update~
    And from this useful wiki, I can do much more with my Apple TV
    http://wiki.awkwardtv.org/wiki/AppleTV_2
    yvette77
    Reply Vote
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