Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

New Google accounts automatically register users for Gmail, Google+

By | January 20, 2012, 8:41am PST

Summary: Google is showing just how committed it is to promoting its social networking platform.

It is fairly likely that if you’re signing up for a new Google account these days, it is because you would like a Gmail account. Or perhaps you just want to keep track of favorite videos and subscriptions on YouTube.

For some of you, it might be because you want a Google+ account. Well, whether you want one or not, when you sign up for a new Google account these days, you’re getting both a Gmail account and a Google+ profile automatically registered to you.

The Google Operating System blog has a rundown based on its own experiment with testing these new requirements, which have not been officially explained or revealed by Google itself.

Actually, this all makes perfect sense, and it is much easier for new users to have everything set up at once rather than having to separately sign up for Gmail and Google+ later. If you’re not interested in Google+, no one is forcing you to make friends or create an elaborate profile.

It’s also a win for Google as it tries to boost awareness and usage for its social networking platform that debuted last summer. Hype for Google+ has died down considerably over the last few months.

Yet interest in Gmail certainly hasn’t. Yesterday during the company’s quarterly call with investors, CEO Larry Page revealed that Gmail has more than 350 million active users as of the end of the fourth quarter of 2011.

UPDATE: Google actually started rolling this out quietly in November. Here’s some further explanation from Google PR:

We’re working to develop a consistent sign-up flow across our different products as part of our efforts to create an intuitive, beautifully simple, Google-wide user experience. Making it quick and easy to create a Google Account and a Google profile enables new users to take advantage of everything Google can offer.

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Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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