NFL to offer time-shifted broadcasts of games

NFL to offer time-shifted broadcasts of games

Summary: Audible.com has inked a deal with the National Football League to make MP3-based recordings of its games available to NFL fans that want to listen to time-shifted broadcasts of their favorite games on an MP3-capable device (computer, iPod, cell phones, handhelds, etc.

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TOPICS: Mobility
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Audible.com has inked a deal with the National Football League to make MP3-based recordings of its games available to NFL fans that want to listen to time-shifted broadcasts of their favorite games on an MP3-capable device (computer, iPod, cell phones, handhelds, etc.). The content deal puts Audible in the spotlight at a time when the art of podcasting is sneaking up on the company's business model, which is to act as the e-commerce middleman between audio providers who charge for their content, and consumers who want to hear that content on their digital technology.

In contrast to paid content through a middleman like Audible, podcasting removes the middleman and allows content consumers to subscribe directly to a multimedia content providers' channel (known as an RSS feed). Already, a couple of public broadcasters have forsaken the Audible route for podcasting. A recent press release from NPR affiliate and podcaster WNYC for example said "Distinct from fee-based services like Audible.com, podcasts are free and can be saved to iPods (hence, the name) or any other MP3 player." Chances are however, there will be those content providers (for example, book publishers) that will never want to offer their content for free and for them, middlemen like Audible provide a fast way make their content available at fee through an established e-commerce engine. What do you think? Join the discussion below using ZDNet's Talkback.

Topic: Mobility

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  • Another revenue source for Audible

    It would be great if Audible became the e-commerce enabler for individual podcasters to monetize their content.

    Audible could set up minimum standards for audio quality and then offer anyone who met those standards a way to sell their content. Audible would take their cut and then pass the rest on to the content creator.

    Tim Bourquin
    http://www.PodcastExpo.com
    tim@...
  • As an Audible subscriber

    I take advantage of the content and love it.

    I feel like I am not only getting to listen to my favorite NPR show when ever I want to, NOT a 7 PM on Friday night, when lets be honest, I have better things to be doing then listening to the radio.

    But I feel like I am sending a CLEAR message to NPR that this program with WORTH something to me.

    Could I listen to it for free a week later on Real Audio? Yes, did I do that in the past, all the time.

    But now, I can take it to the gym or the hiking trails, and for $12.95 a month, that is a great deal.

    Football fans, enjoy this great service!
    jckatz