Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Obama's information distraction riff: A real issue?

By | May 10, 2010, 3:13am PDT

Summary: President Obama says information can be a distraction and singles out the iPad and iPod. He could have included any smart device. Is information distraction a real issue?

President Obama raised a bit of a ruckus over the weekend: He dissed the iPad (along with the iPod, Xbox and PlayStation) for becoming an information distraction, a diversion where entertainment replaces education.

Obama made the remarks during his commencement address at Hampton University in Virginia. Here’s the quote that got tech in a tizzy:

“You’re coming of age in a 24/7 media environment that bombards us with all kinds of content and exposes us to all kinds of arguments, some of which don’t always rank all that high on the truth meter. With iPods and iPads and Xboxes and PlayStations, — none of which I know how to work — information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation.”

Now there’s some subtext here—politicians don’t like it when there are too many information outlets to control and spin—and most folks caught onto those worries. But there is a larger issue here: Information can be a distraction.

This isn’t about information overload per se. It’s about managing data in your own lives. Anyone that has any kind of device knows how it’s easy to hop around to snack on data and information. Even reading a book on the Kindle, which is supposed to disappear like a real paper book, has its distractions. Why? It has a crappy Web browser that at least allows to me to check stock quotes.

Here’s the dynamic on your device (almost any device):

  • Launch app;
  • Read headlines;
  • Check Twitter;
  • Oooh that’s funny;
  • Let me check email;
  • Back to book;
  • Ah but what about Facebook;
  • Oh I see someone lost a dog;
  • Poor thing;
  • Let me check stock quotes;
  • Back to that book;
  • Where’s Andrew Mager on FourSquare;
  • What was I doing again?

Let’s face it; I’m not sure there’s a lot of education going on in the process. You’ve learned nothing in that process. But you sure did snack on a lot of information junk food.

Obama realizes that the genie can’t be put back in the bottle, but you can see his argument. In my personal time, it’s telling that most of my critical thinking—strategy, arguments formed, stories outlined, my real thoughts after listening to all the crap thrown at me—is formed away from a device. If all we do is snack on information when does that critical thinking happen?

Perhaps that’s what Obama was getting at. As Jason Hiner, notes this information distraction issue also touches on business technology. You can analyze every data nugget your company has to offer, but that hardly translates to insight.

Here’s Obama’s full speech:

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

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Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

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RE: Obama's information distraction riff: A real issue?
yarinsiz Updated - 11th May 2011
Great!!! thanks for sharing this information to us!
seslisohbet seslichat
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So....
Stuka 10th May 2010
He doesn't know how to work any of these devices, but he can still demonize them?

Its great to see we have a president in the technology age that knows knowing about it.
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I'm pretty resolute in demonizing them.

In some ways digital devices are like drugs, it all depends on how you use them. I'd waver that intellectual maturity is a requirement to use them properly.
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@OS Reload Is Ziff Davis FIFO method of adding comments an object lesson in the misuse of drugs? Which drug(s)? Are they sharing?
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Technically, you probably do know how to work drugs.
Robert Carnegie 2009 11th May 2010
@OS Reload If it's a pill, you swallow it with a glass of water. Heroin, cocaine, cannabis, you are probably aware of what you would do, you merely choose not to - as do I. You could write a paragraph describing the procedures. You have seen them on television. The one to beware of, I think, is cannabis as an unexpected food ingredient; people have visited Dutch cafes with friends and assumed that they'd be safe just eating some cookies with their coffee - nope.

Here's a test: nicotine patch. Do you pass? You see? You do know how.
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@Stuka
Well, to tell you the truth, I'm rather happy he DOESNT know how to work a PlayStation or an X-Box. He's the president of the free world for Pete's sake - he better be taking care of that and not playing xBox games!

"The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed."
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RE: It's not about demonizing.
Lester Young Updated - 10th May 2010
@Stuka It's about managing information in a manner that is useful and enlightening. The discipline and critical thinking skills that allow us to make good of the copious amounts of information available are in short supply.
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He's probably kidding.
Robert Carnegie 2009 11th May 2010
@Stuka iPods and iPads and Xboxes and PlayStations are toys. If the President needs to know about them, he has kids.

And yes: Internet access is empowering, but if used without personal discipline it's a mighty way of goofing off. I mean, should you be reading this now - really?
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by pushing his propaganda through the same channels he's now demonizing. The truth, his opposition is now becoming efficient with the same technology. This is about the Tea Parties.
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You think he's afraid of the tea parties?
Lester Young 10th May 2010
They provide him a foil just as the follies of the left provided Nixon a foil.
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Perhaps he has read Neil Postman's book
Snooki_smoosh_smoosh 10th May 2010
Amusing Ourselves to Death.

Let's face it, the major news outlets have become an entertainment source, more about getting ratings as opposed to actually getting people to think and have open discourse and debate.
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RE: I would agree to that.
People Updated - 10th May 2010
@JM1981
One has to ask however why these news outlets have to resort to turning news into entertainment in the first place. I posit that it has something to do with the culture they are catering to.

So, in a capitalist society you get news entertainment upon the dumbing down of the culture. If the state ran the news, you'll get pure propaganda. Pick your poision.
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@People
Para 1 - right on target
Para 2 - WHAT??
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@People
2nd para: Seams like you are saying people are smart in a socialist/communist/Marxist society but stupid in a capitalist society. Am I reading that right? If so, that seems backwards. Someone has to be less intelligent to allow the government to tell them what to do.
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@pwabbit

That's not at all what I read. What he said was, in the case of state run media, you get propoganda. I'm a bit confused as to how you were able to interpret that as people are smarter in a socialistic society.

The real point to make here is that, intelligent folks, no matter in what society, A) avoid mainstream sources of media, or at the least, don't limit themselves to a single source and B) consume what I'll refer to as 'high-culture' media - IE, sector/industry specific magazines & other publications. Assuming of course, the availablity of such non-mainstream sources. I don't think the society has as much play as pundits would like us to believe.

"The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed."
@People Paragraph #2 = exactly correct! But I would alter:

Capitalist society you get news choices, full entertainment, full dialog, some more popular than others but all choices available. If the State ran the news, you'll get pure propaganda like in the USSR, Communist Block countries, China, North Korea, Cambodia, Cuba. Pick which is worse.
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@gnesterenko: posted: "I'm a bit confused as to how you were able to interpret that as people are smarter in a socialistic society."

"dumbing down of the culture" vs "pure propaganda"

Which culture sounds like it has been dumbed down? If both groups are dumbed down, why would the statement even be made? Hence the conclusion: @People was implying that dumbing down happens only in the Capitalist Society.
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RE: RE: Obama's information distraction riff: A real issue?
partman1969@... Updated - 10th May 2010
To People: It's nothing to do with the tea partiers or any other political group. This is one I actually agree with Obama on (finally got it right). At a family gathering I watched people conversing over their cell phones and other gizmos and realized no actual important or knowledgable conversation was taking place. Social apps and e-mail usually have no scholarly values and only demonstrate that most people have lost the ability to communicate face to face. Oh well if cybersex gets them off, at least they've discovered the cure for sexually transmitted diseases.
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@partman1969@...
I am sure the same thing has been said about radio & TV. Unless we are staring face to face with nothing to do but talk, we will have lost the ability to communicate (face to face). When Obama was running for President, he was all about forwarding technology. He was presented to us as almost a geek. Now he doesn't even know how to operate the simplest devices. Social apps have provided the ability to communicate with far more people than normally would be possible. The "circle of friends" has been greatly expanded. Maybe that is the President's real issue.
@pwabbit@... Great points. At least Bush knew enough about an iPod to answer the question "What's on your iPod".

I wonder if the president prefers that people sit in front of the boob tube watching whatever happens to be on instead of efficiently socializing.
@pwabbit@... Exactly correct. I feel bait-and-switched! I am also (former Windows Fan (when they were a low cost platform with innovation aka late 1980's to mid 1990's) - former Linux fan) a strong Apple fan. Why would our president and his team us RIM devices made in Canada? Why not praise Apple for one of the greatest business turn arounds and greatest consumer technical achievements in a long history of technology? Odd spin.
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@pwabbit@... He's a BlackBerry man. What goes on with a BlackBerry is a few jumps ahead of what goes on with an iPod, iPad, or Xbox. The online presence of this administration shows that it's pretty savvy.
@partman1969@...
May be it does not have anything to do with technology. It may be simply that you are a very boring and self-righteous person...
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@partman1969@... My point about the Tea Party and my opinion about this regarding them is that Obama used the same problem he is correct in articulating to get himself elected. Now that his opposition is using the same methods he's concerned about his political future and possibly the political future of his other party members. You have to ask why is this suddenly an issue worthy of mention by the President when there are much larget issues to work on at hand. The answer has more to do about his agenda to change our culture than to solve world problems. At least that is how I see it because there is nothing he says or does that is not purposely calculated for his political purpose.

So, I agree with him that we have a lot of sources to information of all types however what he didn't address to my knowledge is the real problem with people thinking critically about the information they are presented. I think that's a larger problem rooted in areas outside the scope of this thread.

To A1 Data : #2) Was my jump into the end game of the motivations of the institutions mentioned. Capitalists want money from you, no matter how they can get it and States want control over you, no matter how they can get it. With journalists now being activists, it was only a matter of time for the current news climate to develop and depending on how the future pans out, we'll end up with no reliable objective news whatsoever with either direction that is taken unless people start thinking for themselves and caring about the issues from a unfractured point of view and become very demanding.
kind of funny now that he has to face the fire from the opposite side of the isle using it against him. Now that is irony.
The arrogant pomposity with which this empty suit speaks is mind-boggling. I thought America learned its lesson on the dangers of electing a smooth-talker with no experience when we got George Bush. Now we've done it yet again with a socialist. When you decide whether he has ANYTHING important to say, ask yourself whether the board of directors of any Fortune 500 company would have hired him to be their CEO with his resume.
I absolutely agree with the President. "Information," in and of itself, is hardly liberating, or an unadulterated good. Wisdom does not come from an overload of data, but from long-term reflection on data.

Also, too much of the "information" barfed out at us these days is hardly without an agenda behind it. We're "informed" to either encourage us to buy something, to believe something, or to oppose something. This is hardly new, but the din that we live in makes it harder with each passing year to find time to reflect on what we hear.

The first thing we do upon waking is to turn on the TV and/or the computer, and begin satisfying our thirst for "information." The talking heads babble about every topic under the sun, the websites carry the most inconsequential news imaginable, and we feel like we're overloaded. I wonder where _that_ came from? Attention span is shot to heck, and we're hardly the better for it. How to establish some balance in this cacophony of digital noise is one of the major challenges today - the President is putting his finger on something that will continue to confront us for years.
@dbarr@...

Finally someone that got what he was simply saying without reading too deep, or pushing their own political agenda.

I too agree with what he's saying. Today we have easy access to a world of information right from our smart phones, our iPod Touch, iPads, Tablets PC, GPS, 24 hour talking heads, even our rigged out cars etc. It's easy to get bombarded. I am not complaining and I don't think the president is doing so either, or wanting to "dumb-down" the public as some here are saying (lol). The lesson here is learn to manage such overload of information we get today. It's easy to get distracted.

There are internet addiction schools in China right now to deal with such problems.
Only one of the four devices mentioned actually connects to the Internet and supplies information. Obviously the iPod is a MP3 music device, and remaining two are primarily dedicated gaming machines.

Like the first George Bush in the grocery store, Obama publicly displays how out of touch he is with what the rest of us consider to be the real world -- he doesn't know what he is talking about -- and apparently, neither do his speech writers.
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Bull...y Pulpit
rberman 10th May 2010
We should not be too concerned. Obama seems to take any opportunity to comment on any thing anywhere, no matter how trivial and unimportant. It does keep him in the news, doesn't it? And it gives him something to do.
Remember, this is the head of the new Nanny State. He believes we are too stupid to filter out what we don't need from all the information sources at our fingertips. He wants to "help us" with that. He and his cohorts in Congress will take away anything from you that they believe is not good for you. Sound familiar? If you don't know already where this is headed, maybe you need a Nanny State to tell you. Wise up, people, this is not just ignorance about technology, this is really dangerous tampering with what we used to call "freedom" in this country.
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Obama criticizes ipad and ipods, etc
jccoflbi 10th May 2010
I think the President is testing his Oprah factor, can he influence the sale/use of those devices the way Oprah seems to lead her constituents.
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Your attention deficit isn't the fault of your device
Henry Miller Updated - 10th May 2010
"Heres the dynamic on your device (almost any device):

blah
blah
"

This is a bit like blaming your Swiss Army knife when you get distracted from carving a replica of the Statue of Liberty and start disassembling a clock instead. Presumably you're brighter, and have more volition, than your tools.
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Nobody thought to note the irony that this is the President who refused to let go of his Blackberry when he was elected? Pot, meet Kettle.
@cgarrett

Good point - So I guess he is talking from experience then correct? Maybe he knows all about what he is telling these kids knowing just how easy it is to be distracted with his RSS feeds and twits constantly coming in while in the control room lol.
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another puppet...
bee01 10th May 2010
buttom line there an agenda.. who's?? im not sure...
Could this perhaps align with ideas to social engineer a society, that the State control all sources and volume of information? It is so divergent from current research that shows things like 1.) people's brains go into a pseudo REM state when watching TV but are active and alert when participating in Web technologies, and 2.) Social collaboration and information freedom created since Web 2.0 are driving up technological and business productivity. I am very concerned by these comments. These comments may not be equivalent to his "I believe in redistributing the wealth", but they may have a common theme.
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yes, distraction is a huge issue. It is the "silent" killer of people and organization's productivity--steeling focus away from things that matter and from meaningful potential accomplishments into the small stuff. I published recently the Results Curve free eBook to help people understand the magnitude of this problem and potential solutions (http://www.people-onthego.com/focused-versus-collaborative-time-free-eBook/).
- Pierre Khawand
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Well I was taken to task in one of the threads foralluding to the same. I just did not see productivity.

Most of the conversation that I heard:

How long the battery life

How good video looked

How it is the best thing to ever happen or the worst

How much book reading improved

Yata, yata, yata, yata.

I did not hear that the thing would increase the number of contract to be written. Did not hear how the thingy would allow one to get 8 hours of work done in 6 hours. How the thingy would help save the world. I just did not hear productivity.

Wow! The president of the United States of America agrees with me. Amazing!
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Don't be so political - think about the words, not the speaker. Merely consuming data and regurgitating it does not mean processing or evaluating the data. You need down time to think and evaluate. That's why reading the written words on a page will not be replaced by multimedia
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Too me their is more of a issue with social web sites being more of a distraction.
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BS
philwhite42@... 10th May 2010
If he thinks an IPod is so bad, why did he give the Queen one last year loaded with his speeches? Also, he claimed that his IPod had Michael Jackson songs on it when he died. Why does he lie about such stupid things? Does he think no one remembers what he said and did last year?
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If any other president had said this, the media would be like "He is full of ..." Because it is Obama, the celebrity, people are actually thinking "I wonder if he is right, let's see." Technology can be good if used appropriately, and bad if not used appropriately. It is just like fire. Period.
Maybe with all the smart gadgets the Prez will be able to find his birth certificate!
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Discredit the debate. After four years of college, you shoudn't have to sift through all the "distractions". Just buy the spin put out by major media. The Blogs don't have any extra value to add. Hmm. Seems that was how things were handled back in 1939.
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How soon we are supposed to forget?
philwhite42@... 10th May 2010
Again, BHO gave an IPod with his speeches on it to the Queen of England last year and also mentioned he had Michael Jackson songs on his IPod when MJ died. I guess we weren't supposed to remember any of that. Why does he have to tell lies about things as inconsequential as an IPod?
(let's see if this post lasts)
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Thinking is what does and should put pressure on a democracy lest it become an autocracy or dictatorship of some type. Seems to me our fearless leader is addressing oh so many issues to gain face time and acquire a thin veneer of 'renaissance man' smarts. Oui the people MUST pressure those whom crave power that win. An off the wall thought which could massively help budgetary crisis is, "Hold another election after term of service on pension. Choices range from current ludicrously profitable to the gallows at dawn." You decide.
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News or news?
wright_is 10th May 2010
The problem a lot of the new media has, is that it doesn't filter out the dross. Where is the News? A lot of "real news" these days is just about starlets and Z-list celebs, the actual news gets hidden.

On top of that, you have the misreportings and lack of fact checking on stories trending in Twitter. A lot of people accept what they read, without checking facts.

So, when a comedian posts a joke blog piece about financial institutions doing something evil in the Gulf, it becomes big, actual news, because nobody is checking facts, or even going back to the original article and seeing that it is being written by a comedian.

Throw in some conspiracy theorists and it is total chaos.

That said, I've seen the "traditional" media screw up big time on subjects where I knew what they were reporting was completely bogus, so I started taking any news with a pinch of salt about 20 years ago... sad
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It's just politics as usual. We the people should vote everyone of the politicians in office out, then rescind @ two-thirds of the laws we have and secure or borders. After that declare a national language...English. Next...
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Great!!! thanks for sharing this information to us!
seslisohbet seslichat

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