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Olympics Victor: NBC, Over YouTube

By | August 13, 2008, 12:30pm PDT

Summary: So, NBC is “only” delivering 3.4 million or so streams of Olympic video from its Web site. That still beats YouTube’s traffic, according to our source in the cloud. Since the Olympics began on Friday, 386 videos have appeared on YouTube’s 10 channels of Beijing2008 coverage picking up clips generated by users around the world. By [...]

So, NBC is “only” delivering 3.4 million or so streams of Olympic video from its Web site. That still beats YouTube’s traffic, according to our source in the cloud.

Since the Olympics began on Friday, 386 videos have appeared on YouTube’s 10 channels of Beijing2008 coverage picking up clips generated by users around the world. By midday Wednesday (Aug. 13), those 386 videos had been viewed a total of 1.4 million times, this knowledgeable individual told Between The Lines.

Which is interesting, given that we said NBC’s traffic was not much, compared to that of YouTube, overall.

So even if YouTube generates 132 million views of video streams every day, NBC still wins out, in Olympics viewing.


And the Internet has not melted under the demand for either NBC’s coverage or viewing of YouTube’s channels.

No word yet from NBC on weekday streaming from www.nbcolympics.com.

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NBC, YouTube Inc., Video, Corporate Communications, Marketing, Tom Steinert-Threlkeld

Tom Steinert-Threlkeld is editor-in-chief of Securities Industry News, as well as a long-time media, technology and business journalist.

Disclosure

Tom Steinert-Threlkeld

Tom Steinert-Threlkeld has interests in two Web startups, which he cannot disclose until formally launched. They do not involve enterprise computing. He holds interests in technology companies only through mutual funds in which he has no say in their selection of investments. He has worked for Reed Elsevier PLC, Ziff Davis Media and the A.H. Belo Corporation.

Biography

Tom Steinert-Threlkeld

Tom Steinert-Threlkeld is editor-in-chief of Securities Industry News, as well as a long-time media, technology and business journalist.

He experimented with online news delivery a quarter century ago, with a text-only online service called StarText at the Fort Worth Star-Telegram in Texas.
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RE: Olympics Victor: NBC, Over YouTube
tomlin21-24319035676893835085146735905770 11th Oct
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0 Votes
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YouTube is global, NBCOlympics is US only
NonZealot 13th Aug 2008
Keep this in mind when comparing numbers between NBCOlympics and YouTube: no one outside the US is allowed to view NBCOlympics video.
0 Votes
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YouTube's Globe
Tom Steinert-Threlkeld 13th Aug 2008
For sure. But YouTube acknowledges it is sanctioned
by the IOC to distribute videos in 77 territories
across Asia, Africa and the Middle East, geo-blocked
within each territory on
www.youtube.com/beijing2008. TST
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RE: Olympics Victor: NBC, Over YouTube
GDF 14th Aug 2008
I think there is another facet to this that has not been well evaluated. NBC may be streaming content, but they do not seem to have found the right balance between quality (very high last I looked) and deliverability. A special viewer is needed (not available on Linux nor non-intel Mac) and playback has a distinct "stutter" on my 3Mb DSL service. Bottom line is that YouTube probably could have done it better.
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RE: Olympics Victor: NBC, Over YouTube
tomlin21-24319035676893835085146735905770 11th Oct
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