On knowing your customers a little too well

On knowing your customers a little too well

Summary: In August of last year, a UK retailer tested a clever anti-theft system for a brand of razor blades that has the distinction of being the most-shoplifted product in Europe.

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TOPICS: Processors
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In August of last year, a UK retailer tested a clever anti-theft system for a brand of razor blades that has the distinction of being the most-shoplifted product in Europe. The razor blade manufacturer recently began putting RFID chips in boxes of their product, and the retailer realized that it could use the chips as motion sensors--so when you lift a box from its shelf, an RFID reader automatically detects the tag going through its field and triggers a camera, which snaps the unsuspecting shop(lift)er's portrait for possible future use. Outrage at this level of surveillance was swift and loud, and the company ended the (apparently quite successful--they caught at least one thief) test soon after it began.

Topic: Processors

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