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Oracle adds analytics option to 11g database

By | February 8, 2012, 5:00am PST

Summary: Oracle’s game is to couple its Advanced Analytics module with its Big Data Appliance and Exadata Database machine to target a hot market.

Oracle on Wednesday said it will add an analytics extension to its 11g database.

The company said its Oracle Advanced Analytics is an option that bundles Oracle R Enterprise with Oracle Data Mining. Oracle R Enterprise uses the R statistical programming language. Oracle Data Mining has been merged into the Advanced Analytics module.

Oracle’s game is to couple its Advanced Analytics module with its Big Data Appliance and Exadata Database machine to target a hot market. The Exadata Database appliance uses Oracle Database 11g and the Big Data Appliances uses Cloudera’s Hadoop.

According to Oracle, Advanced Analytics brings algorithms to 11g and Exadata to predict churn rates, product recommendations and fraud tracking. The combination of R Enterprise is designed to crunch billion row data sets.

The combination along with Hadoop is designed to run one big data script across multiple environments.

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Database, Oracle Corp., Analytics, Oracle R Enterprise, Oracle Data Mining, Financial Planning, Business Analytics, Finance, Enterprise Software, Business Intelligence, Software, Data Management, Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

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Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

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