Oracle to buy social media analytics company Collective Intellect

Oracle to buy social media analytics company Collective Intellect

Summary: According to reports, Oracle plans to purchase social media analytics company Collective Intellect.

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American corporation Oracle, that specializes in computing hardware and database management systems for enterprises, will be buying Collective Intellect, according to reports. 

Collective Intellect is a company that assists businesses in gaining information and consumer analytics from social networks -- in particular, Facebook and Twitter pages. Private and public data can be monitored through its software in order to monitor consumer intentions, preferences and patterns.

The announcement has been made a day after Oracle's rival, Salesforce, agreed to buy Buddy Media -- a company that runs social media branding and campaigns for social networks -- for approximately $689 million in cash and shares.

According to Reuters, the specific terms of the deal have not been disclosed.

Collective Intellect develops and uses Internet-based text mining and analytics to help businesses understand, collate and process information on consumer behavior, patterns and content available online.

Last month, Oracle announced its plans to purchase Vitrue, a cloud-based social marketing platform. The price has not been officially confirmed, but reports have suggested that the deal has been sealed for $300 million.

Related:

Topic: Social Enterprise

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  • So what patent suit are they going to file next?

    Because that's what Oracle is known for to me.
    Net-Tech_z