Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Oracle's big plan: Double revenue in five years

By | October 16, 2009, 6:16am PDT

Oracle capped off its OpenWorld conference with a powwow with analysts where management was described as extremely confident about the company’s prospects.

Although I’m not sure you could ever describe Oracle management as timid—does Larry Ellison allow that?—analyst notes seem to portray executives as exceedingly confident. Judging from the recaps Oracle may be bordering on cocky.

Among the highlights:

Oracle executives said the company tends to more than double revenue over the next five years and grow earnings per share by 20 percent.
According to Jeffries analyst Ross MacMillan, Oracle’s new bogey is more than $50 billion sales compared to the $23 billion in annual revenue today. Cowen & Co. analyst Peter Goldmacher notes:

Management commented that it has never been more bullish about its strategy and ability to execute against it and vaguely recommitted to another five year 20% annual earnings growth plan.

How will Oracle get there? More acquisitions of course. And a hardware boost from Sun Microsystems. Oracle did indicate that it would wait 18 months before doing another hardware deal, according to MacMillan.

Systems are a key part of Oracle’s growth plan. CEO Ellison has talked up plans to be like T.J. Watson’s IBM and plans to offer integrated systems to the IT masses. MacMillan said he was convinced. “We thought Oracle made a much more compelling case for the Sun Microsystems acquisition compared to what we had previously heard,” he writes in a research note. “Oracle sees a big opportunity selling hardware/ software system combinations to customers.”

However, profit margins will be hurt by hardware, writes Goldmacher.

Oracle wants its products to be easier to consume. Oracle wants to make its products easier to buy for enterprise customers. Management spent a lot of time talking about CRM on-demand, innovation and providing integrated hardware and software systems to solve needs.

Again, these easier to consume vibe revolves around integrated hardware and software appliances. MacMillan writes that the appliance approach provides a bevy of advantages including:

  • Make Oracle’s products easier to consume;
  • Provide best in class price/ performance;
  • Disrupt competition, particularly IBM;
  • And take spend away from lower margin system integration and swap it for higher margin pre-configured systems revenue.

The interesting play here for Oracle is melding its Fusion apps with appliances. J.P. Morgan analyst John DiFucci writes:

Oracle has rewritten PeopleSoft, Seibel, and Oracle’s eBusiness Suite to all run on Oracle Middleware along the same lines that management announced when they first started talking about Fusion Applications. We believe the plan is to provide a fusion application suite with the best of everything Oracle has today, but in an architecture that can be migrated to over time.

But the elephant in the room is maintenance. Goldmacher recaps:

Management was up front and aggressive in its assertion that the maintenance business is very healthy because Oracle customers value the company’s innovation and high quality support offerings. Oracle sees very little reason for anyone to get off maintenance and give up the opportunity to receive product upgrades. Oracle stated that they have not seen any customers transitioning to third party support. This sentiment is not shared by many of the customers we talked to in the course of the user conference.

There are a few nuances here, according to Goldmacher. Customers complained about Oracle’s web-based support, the first line of help, but database customers were more receptive to maintenance due to upgrades and bug fixes. Apps customers question maintenance more and chafe over upgrades. Goldmacher says that the number of Oracle customers leaving maintenance for third party support players like Rimini Street is small, the growth rate of these defections are in the low triple digits.

More on Oracle from OpenWorld:

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: Oracle's big plan: Double revenue in five years
michael leopard 18th Oct 2009
Oracle is best ERP....that is good news to user Oracle

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Double revenue in five years???
cornpie 16th Oct 2009
Well, that's the kind of talk I used to hear when I worked at Worldcom.
0 Votes
+ -
More likely 10 times in five years
LBiege 16th Oct 2009
We have a sure as heck hyperinflation coming so their revenue will go up 10 times measured in Dollar or down 50% measured in Gold.
0 Votes
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Evil plan.
magallanes 16th Oct 2009
Oracle 12 will cost the doble than the previous version.
And "legacy" version of Oracle (11 and down) will be discontinued in 5...4...3...

Anyways, Oracle can double the revenue, after all, they purchased Sun, so Oracle is some sort of two companies working together.
0 Votes
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They'll just buy the competition so they have no worries.

0 Votes
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Our company has been an Oracle customer for 15 years.
We had been a BEA customer for some time, of course BEA
is now Oracle. We have hundreds of database servers
and many WebLogic servers. Our contracts are coming
due, and our licensing costs are out of control. Plus
Oracle is really jerking us around on virtualization maintenance as well. So now we're going to start moving
to JBoss from WebLogic (turns out this is common),
plus we're considering open source database
alternatives. What we have found thus far is JBoss is
working out extremely well, and we cannot break the
databases we're evaluating (fewer features, but stuff
works).

I think Oracle is not taking a step back and
recognizing that they need to lower their costs to
their customers AND be more flexible. There are
alternatives to their products. Oracle will feel a much
larger backlash than IBM did. happy
0 Votes
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I've talked to more people considering get off Oracle's DB solution and even their middleware strategy then ever! The DB cost... the complexity and confusion around their middleware solution... and even the beautiful tarnish that's starting to build on their ERP suite is nothing short of astounding.

Oracle is certainly very agressive on their acquisition spree but getting all that stuff to work together is going to take a very, very, very long time.
0 Votes
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