Palm chases biggest mouth (Howard Stern) for Pre word of mouth marketing

Palm chases biggest mouth (Howard Stern) for Pre word of mouth marketing

Summary: Palm's Pre is a make or break device and the company is working the word of mouth marketing hard. And if you're going to get some word of mouth marketing it helps to recruit one of the biggest mouths out there: Howard Stern.

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Palm's Pre is a make or break device and the company is working the word of mouth marketing hard. And if you're going to get some word of mouth marketing it helps to recruit one of the biggest mouths out there: Howard Stern. 

Stern is in the market for a phone and has been a loyal Treo user. He still has a Treo, but is embarrassed to show it given the technology is so old. In other words, Stern is the perfect Palm customer. He's been fiercely loyal, but has nothing new to get excited about until now. "I'm embarrassed to hold up my phone right now it's so old school," he said Tuesday on his show. In a nutshell, Stern is very publicly auditioning phones. He's trying a BlackBerry, but has ruled out the iPhone due to a lack of a keyboard. 

Also see: Logicomm CEO: Palm Pre coming April 30 for $299

Palm: Analysts fall in love with Pre; Big money bets against it

It's a very public test case for the Pre and Palm is working the celebrity circuit to get a little iPhone-ish type buzz. The downside: It could also be disastrous if the Pre isn't easy to use. Let's face it Stern isn't exactly as savvy as the Engadget gang. 

Palm is getting Stern a demo Pre delivered to his home with a hands-on tutorial and then taking the top secret device away. 

"They're going to show me the Pre and then take it away. They're trying to build excitement for this thing. If people don't buy this I don't see how Palm keeps going," said Stern. It should be noted that Stern is getting better access than the press has recieved to date with the Pre. 

That's stating the obvious, but it's worth a gamble for Palm. A Stern stamp of approval on the Pre---Palm has already received a big chunk of air time this week---may go a little farther than the usual geek class fawning over it. 

More Palm Pre reading:

Topics: Hardware, Mobility, Telcos

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5 comments
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  • People are embarrased to admit they listen to Howard he's so old school! NT

    NT
    No More Microsoft Software Ever!
    • Sirius/XM subscribers prove otherwise

      You can pretend Howard Stern doesn't exist if you like, but the truth is, Sirius GAINED a ton of subscribers because of Howard Stern.

      Obviously, you don't know anyone who has Sirius/XM. Stern's expensive contract is proof enough that a lot of people enjoy his style of entertainment.
      DonRupertBitByte
      • And Sirius lost countless potential subscribers because of Howard Stern

        Myself, for one.

        And in case you haven't heard, Sirius has really
        been questioning all that money spent on Stern,
        especially now that they're on the brink of
        bankruptcy.
        JohnMcGrew@...
  • RE: Palm chases biggest mouth (Howard Stern) for Pre word of mouth marketin

    Howard has NOT ruled out getting the iPhone.
    In fact, he said that if Sirius comes out with an
    iPhone app, he will have no choice but to get
    one. Plus, he loves that it has threaded
    messaging, unlike BlackBerry, and that he can
    download all his podcasts overnight while he is
    still asleep.
    tommydawg
    • Palm

      yes,Thats stating the obvious, but its worth a gamble for Palm. A Stern stamp of approval on the PrePalm has already received http://manstabau.com a big chunk of air time this weekmay go a little farther than the usual geek class fawning over it.
      bobdoskaen4