Pano Logic in Google Chrome 'zero-client' business pitch

Pano Logic in Google Chrome 'zero-client' business pitch

Summary: If you've heard of thin-clients --- devices that often heavily rely on a server or datacenter --- Pano Logic is pitching the business market with a razor-thin client.


How many apps or gadgets, widgets or programs do you actually need to do your job? Not everyone is restricted by an operating system, or even access to a Windows desktop.

Can you do your job from the browser, and only the browser? Pano Logic thinks many in fact can, and is making a go of it with its 'zero-client' pitch to businesses that want a cheap, easy-to-manage devices with no local storage.

In fact, it cuts out the operating system altogether and has no moving parts, which as you may expect consumes less power. It connects with public cloud storage services like Google Apps or Office 365, or your private corporate cloud solution.

If you've heard of thin-clients, this is a razor-thin client.

You open the lid, fire up the Chrome browser, and that's it. Everything is at your fingertips. If you're hooked up to Google's cloud enterprise products, you're laughing.

"For those organizations that don't require a full Windows environment, the transition is seamless with immediate benefits," said Pano Logic's chief executive John Kish.

"The end user sees the Chrome browser interface. The IT manager sees a simple management console. The CTO sees staff spending less time managing the desktop. The CIO sees a path to the cloud. And the CFO sees savings adding up."

Following Google's own Chromebook 'experiment' and Samsung's jump into the mix with its Chromebox hardware, the search turned everything-else giant now has a second PC manufacturer toying with its Chrome software. (It's not Chrome OS, but it's certainly something.)

Each device costs $159, the company says, but the company charges $1,000 per server, which supports up to 200 devices.

For medium-sized enterprises, you're talking about equipping your entire workforce of 200 or so people for just over $30,000. The company says the devices are "built for virtualisation," and can plug-and-play into 99 percent of hypervisor infrastructures, including: VMware View, Microsoft Hyper-V and Citrix XenDesktop.

Justifying the move to outsourcing your apps to the cloud --- while reducing your management overheads, anti-malware solutions, and energy costs --- just got a whole load more attractive with that price tag.

Image credit: Pano Logic.


Topics: Google, Browser, CXO, IT Employment

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  • Declining Marginal Utility

    OK, this looked like a good solution for SMBs. It's definitely priced competitively for environments that only need or or two servers to support the infrastructure.

    However, there area few glaring points. a) why do I even need a server at all to manage a browser only device? b) is the 200:1 server to client ratio believable? and c) I did a quick napkin spreadsheet for a 35,000 user company. Assuming that their density of servers to clients is right and assuming that half the organization can go browser-only, the capital outlay of this solution is just as costly as a Citrix or Microsoft Remote Desktop Services farm.
    Your Non Advocate
    • very plausible

      We roughly have a VDI project with roughly 75 XP machines per server. Chromium is much less resource intensive, so 100 per server is totally plausible.

      We use Pano Zero clients, and for our workforce, we can't get away with just ChromeOS, but we can do zero clients/vdi for about 90% of our users. The problem right now is the licensing costs from Microsoft to go to Windows 7 in a VDI environment. I can see why a lot of businesses would be excited about this, but PanoLogic would be wise to start bring Linux en mass to zero clients. Right now Linux is always used on the back end of this stuff, time to solve the desktop issues as well.
    • one more thing

      As for your other points: A) I believe in this case the server just handles delivery of the screen to the unit. ZeroClients are basically glorified network cards: no cpu, memory, hard disk. Something has to have the brains.

      B) you still need a device for Citrix or TSG/RDS ... This includes the device (add a monitor, keyboard, mouse)... Nice thing is they are low cost, only draw 6 watts, and don't have a lot that can go wrong with them, assuming the power is clean.

      One thing they are missing (without a very ugly hack), is wireless on these things though. That would solve a whole other slew of problems.
  • Has someone, finally, taken Chromium OS and run with it?

    Rabid Howler Monkey
  • Just to clarify

    200 users is not a medium size organization... It is in fact a very small organization.
  • Ahh the thin client scam


    Makes me feel nostalgic.
    • Scam?

      Simplicity and security are not scams.

      Consider Windows. Windows served in a VDI "scheme", refreshed daily to the thin clients, is much more secure than conventional desktops.
      Rabid Howler Monkey
      • Stupid Monkey

        Network clients are a scam and always have been. Just ask Larry Ellison