Random thoughts about Google Buzz - 24 hours later

Random thoughts about Google Buzz - 24 hours later

Summary: Some random thoughts that have been swirling around about Google Buzz for the last 24 hours

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Social media has officially become busy, cluttered and unruly - at least for me. Google Buzz sent me over the edge. I have a "Buzzache" from overthinking the social update blast service that the company unveiled yesterday. And, just in the past few hours I've come up with a handful of things I love and hate about it.

My goal with this post was to offer some sort of analytical, insightful thought on Buzz - but I'm all over the place here. And when I find my mind wandering in 20 different directions, the best course of action is for me to make a list. So, with no focus or structure or sense of organization, here are my random thoughts about Buzz. Feel free to add your own in the talkbacks.

  • Why can't it have better integration with Twitter, where I already have an established network of followers and followees. Better yet, as fellow ZDNet blogger Jason Perlow tweeted this morning, "Cant Google just BUY Twitter? And ditch the 140 character crap? Wouldn't that make our lives easier?" Amen, Jason.
  • Google should have waited on Buzz and released it as part of Wave, instead of Gmail. There's already a lot happening in Wave - or at least will be happening once the service evolves a bit more. Adding a bit more isn't necessarily a bad thing in a service like that - after all, it's just another tool within the larger communications platform. If Buzz really took off as an element of Wave, then it could have been broken off as a standalone.
  • Why did Buzz have to be part of GMail? With all of the new forms of communication out there, is e-mail really the central part of the daily experience anymore? I have to admit that on most mornings, I scan important emails on my smartphone but normally don't launch the inbox and tackle the rest of them until a couple of hours into the day.
  • The Internet blowhards are simply taking what they do on Twitter - blasting their rants and posting links - are transferring it to Buzz. Add in the comments from other people, and the Buzz window quickly gets hijacked to create even more clutter. Not only am I now listening to the same blowhard on Twitter, but now I'm also being bombarded on Buzz by the comments that his followers are posting, too. More noise. More noise. More noise.
  • I like the way Google is bringing it all together on Buzz, the links and the images from those links, as well as an easy-to-follow tree for following the comments - but that's not really anything innovative, is it? It's just a (not so) different form of presentation from the others.
  • We need a better-than-FriendFeed type of aggregator, a common place where we can bring  everything into one central place. I like what Yoono is doing with the Mac desktop application and its Firefox browser add-on - but even that is still a work-in-progress. I found that the plug-in (but still unsure about the desktop app) hits its limit on Twitter and Facebook updates - and then needs you to go in and delete some. (Yeah, like I'm really going to go in and do that.) We need someone to do for social networking what Mint.com did for personal finance - bring it all together in one place but make it easier to filter and search.

Any other thoughts? Bring 'em, please.

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Topics: Collaboration, Browser, Google, Hardware, Social Enterprise

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Talkback

7 comments
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  • I can tell you why they added to gmail. If people had to go to another site

    and add it, and it was not automatic, they would get a small fraction of the people using it. Also, integrated with email just makes it simpler.
    DonnieBoy
    • Plus, don't forget

      if they go to another site, Google loses ad revenue.
      John Zern
  • RE: Random thoughts about Google Buzz - 24 hours later

    So basically you are agreeing with what we said yesterday, Buzz sucks and is pretty pointless. Google fails at social networking, has shown it time and time again.
    Loverock Davidson
  • RE: Random thoughts about Google Buzz - 24 hours later

    Why can?t it have better integration with Twitter...

    This is a point I can agree on and, in fact,
    anticipate. And vice-versa.

    Google should have waited on Buzz and released it as
    part of Wave...

    I suspect Wave will, instead, be integrated into gmail
    via Buzz. Wave is more of a sandbox environment.

    Why did Buzz have to be part of GMail...

    Because it already had a large social userbase thanks
    to gchat.

    The Internet blowhards are simply ... transferring
    [what they do] to Buzz...

    Ah, but the real winner will be the first person to
    integrate buzz as a way to respond to blog posts. You
    could use the live-updating results and anybody can
    buzz/tweet something about your blog and it pops up on
    your blog as a reply. No need for openID or any
    proprietary login.

    I like the way Google is bringing it all together on
    Buzz ... but that?s not really anything innovative, is
    it?

    No, it's evolution.

    We need a better-than-FriendFeed type of aggregator, a
    common place where we can bring everything into one
    central place...

    This is where what I said earlier comes in handy. This
    could tie together all the blog sites, bound by the
    collective user base of all social websites and they
    all begin to work together. That's what part of this
    whole social web movement is about, isn't it?
    glass_window
  • Yes, email is still central!

    "is e-mail really the central part of the daily experience anymore?"

    [b]YES!![/b]

    Everybody still has it.

    Everybody still uses it.

    It doesn't have a character limit.

    It allows sending files.

    It's written on most business cards.

    Twitter and other social media never replaced email. Twitter especially [b]can't[/b] replace email, for the simple fact that its character limit severely limits how much you can say.
    CobraA1
  • RE: Random thoughts about Google Buzz - 24 hours later

    Hey Sam -

    Thanks for the Yoono mention. You shouldn't have to go in and delete any posts in Yoono - we keep the last 25K updates in the client side database (sqlite) and just replace the oldest updates when you get to 25K - without any necessary action on the user's part. If you experienced something different, let us know. We've got a significant update coming next week and can give you an early look if you'd like. Feel free to contact me directly at tpringle at yoono dot com.

    Todd Pringle
    VP, Product Marketing @yoono
    pringle_todd@...
  • RE: Random thoughts about Google Buzz - 24 hours later

    And still, not one blogger is mentioning the reason Buzz exists.. .as a LOCATION based social networking tool.

    Fire up Google Maps on your Android phone and see all the Buzz bubbles popping up. Don't just use it in the Gmail client... otherwise, it's just another Twitter.
    Droid101