Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

RIM: BlackBerry sales on solid footing

By | February 9, 2010, 2:10am PST

While there is some concern about Research in Motion’s roadmap for its BlackBerry device, sales appear to be chugging along at a healthy clip, according to an analyst.

Piper Jaffray analyst T. Michael Walkley said RIM is delivering solid sales of its Bold and Tour phones in North American while the 8520 (Curve) is selling well internationally.

Walkley’s said RIM’s February quarter is shaping up well. Wall Street is expecting RIM to report fiscal fourth quarter earnings of $1.27 a share on revenue of $4.28 billion, according to Thomson Reuters.

Also: RIM reports strong Q3, shares soar. What competition?

Here’s a look at Walkley’s findings based on his channel checks:

Verizon: Aggressive pricing for BlackBerries as well as buy-one-get-one-free promotions are propping up sales. Walkley writes that:

The Blackberry Tour (right) and the Motorola Droid were the two top selling devices in January at Verizon. Further, Storm sales remained steady with continued positive feedback from customers.


AT&T:
The Bold 9700 is the second beast selling device at AT&T behind the iPhone. AT&T has been cutting prices of the Bold too.

T-Mobile: The Bold is the only BlackBerry at T-Mobile, which has cut off the Curve 8900, Pearl Flip and older-model Curve.

Globally, the low-end 8520 Curve is selling well in Western Europe and Latin America. Inventory levels remain low.

Simply put, RIM sales appear on track and Walkley expects a new browser and a 3G Pearl to be announced shortly.

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

Talkback Most Recent of 14 Talkback(s)

  • RIM BlackBerry sales - no Storm?
    One might conclude from reading this report that RIM Blackberry sales are strengthened by ATT with the Bold product and the Curve for T-mobile. It doesn't sound like the Storm/Storm2 have made significant RIM Blackberry sales for Verizon. With a marketing lifespan for some phone products being less than 6 months (anybody remember the Palm Pre?) you have to wonder what is next in store for the large Verizon market from Blackberry. It's unlikely to be a Storm3.
    ZDNet Gravatar
    edgyontherocks
    9th Feb 2010
  • TOUR
    Hello.. the Bold and Tour are the top selling smartphones for blackberry...They are basically the same for the most part, with the only real difference being you can actually get 3G on a Tour since it uses Sprint and Verizon.
    ZDNet Gravatar
    condelirios
    9th Feb 2010
  • RE: RIM: BlackBerry sales on solid footing
    Any phone withthe Android OS is the ones to watch out for.
    ZDNet Gravatar
    danroberts1964@...
    9th Feb 2010
  • Android on a BB
    I would not be surprised if there is a "Skunk Works" lab in Waterloo with Android running on a BB device.

    It would just be a smart thing to do
    ZDNet Gravatar
    Tom in Toronto
    9th Feb 2010
  • RE: RIM: BlackBerry sales on solid footing
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    9th Feb 2010
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