RIM's latest BlackBerry launch gives it window of opportunity

RIM's latest BlackBerry launch gives it window of opportunity

Summary: Analysts are coming around to the notion that RIM isn't quite dead yet as optimism about the latest BlackBerry devices grows.

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The launch of Research in Motion's latest BlackBerry devices, which run on the company's OS 7, give the company a window to grab back some market share. The potential of the new BlackBerry prompted Sterne Agee analyst Shaw Wu to upgrade RIM shares to buy from neutral.

Wu's still uncertain about RIM's long-term picture, but is finding that BlackBerry OS 7 devices are likely to sell well. The Bold 9900 and Torch 9810 should do well and a full touchscreen Torch and latest Curve device should give RIM a boost. "RIM has undoubtedly lost some customers but for loyalists still using 2-3 year old models, these refined updates are a worthy upgrade," said Wu.

Analysts have been coming around to the notion that RIM isn't a dead smartphone maker after all.

The larger question is what rival will suffer at RIM's expense. Wu argued that RIM can capitalize on Nokia's transition to Windows Phone 7. Wu noted that Nokia and Microsoft will focus on the international markets first and come to North America in 2012. That rollout plan gives RIM a nice window of opportunity.

Wu said:

We are picking up from our industry checks that its launch in North America will not likely happen until 2012. The reason is that Nokia and Microsoft plan to launch internationally first where Nokia is stronger before entering the highly competitive North America market. We believe this gives RIM a window of opportunity. In addition, in our conservation with carriers, they are increasingly concerned with the growing dominance of Google and Apple and want a viable No. 3 alternative. We believe RIM benefits being the incumbent and with now a stronger product set.

Also: Smartphone makers try price creep: Time to revolt

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Topics: BlackBerry, Mobility, Security

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4 comments
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  • RE: RIM's latest BlackBerry launch gives it window of opportunity

    I disagree. When RIM release's QNX phones next yea,r ALL OS 7 devices will not be compatible with it. Why spend $299.99 for a phone that will be obsolete in a couple of months-I don't get it.
    mainframe85
    • RE: RIM's latest BlackBerry launch gives it window of opportunity

      @mainframe85 OS7 wont be obsolete when QNX is released. if you want to wait, then do what's right for you. It's not like OS7 will quit working upon the arrival of QNX. My OS6 Bold still works fine even if it's only half the processor of OS 7. Not every body will be upgrading at the same time.
      Leroy Farted
  • Analysts are for the Angry Birds

    When did they [u][b]ever[/b][/u] predict anything sensible that actually happened?

    Flip-flopping all the time.

    While I'm waiting for QNX.

    [i]~~~~~~~~~~
    The only function of economic forecasting is to make astrology look respectable.
    ~ John Kenneth Galbraith

    Isn't it strange? The same people who laugh at gypsy fortune-tellers take economists seriously.
    ~ Anonymous

    An economist is an expert who will know tomorrow why the things he predicted yesterday didn't happen today.
    ~ Dr. Laurence J. Peter[/i]
    WinTard
  • Which "rival will suffer at RIMâ??s expense"?

    How about we see them claw back some market share first?

    RIM's problem are systemic, so a single well-received handset isn't going to change anything. RIM will need to string together a serious of hits, get its ASP back up, and add several percentage of [b]net[/b] subscribers [as well as maybe lose a CEO] before we start talking about about RIM not being "a dead smartphone maker after all."
    matthew_maurice