Salesforce.com acquires group comms provider Thinkfuse

Summary: Salesforce acquires group communications startup Thinkfuse, likely to be absorbed and integrated on Chatter and other social enterprise solutions.

It's a big spending day in the social enterprise world. Following the news that Microsoft officially nabbed Yammer, Salesforce.com went a bit smaller and acquired group communications solutions provider Thinkfuse.

The Seattle-based startup offers a platform that serves as a communications hub for team leaders, project managers and executives. Some of the services include automatically-generated project reminders, progress reports, and visibility into updates from teams across the company.  Thinkfuse touts that many of these tasks can be completed with its resources in 30 seconds or less.

Thinkfuse's 5-person strong executive and engineering team confirmed the news on the company's official blog on Monday afternoon, explaining that the merger will "advance our mission to promote open communication and transparency in the workplace."

The executives also added a brief warning and set of instructions about backing up any data currently stored on Thinkfuse's platform -- suggesting that the startup's technology will be absorbed into Salesforce and integrated elsewhere rather than serving as a standalone product.

Thinkfuse will cease its operation and service effective July 25, 2012. After that, all customer data will be deleted.

Financial terms of the deal have not been disclosed.

Earlier this month, Salesforce padded its enterprise software portfolio with the acquisition of Buddy Media, which specializes in social media branding and campaigns on sites including Facebook and Twitter.

Expected to close by Halloween, Saleforce has agreed to pay $467 million in cash, $184 million in stock, and an additional $38 million in invested Salesforce options and restricted stock.

Related:

Topic: Enterprise Software

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3 comments
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  • Alternatives to Thinkfuse

    An alternative is the product my company, Teamly has built: http://teamly.com

    Teamly asks employees to record their top objectives, and automate the reporting of those for management. Teamly is a practical, everyday tool that helps the end-user get work done. They can use it not just to plan long-term objectives for the month and quarter, but also use it every day and week as well.
    scottallison
  • Why did they do it?

    Why not just continue the service? Why make users find an alternative!

    I have written a blog which may help people in their quest for a replacement:

    http://dukewybourne.blogspot.co.uk/2012/06/alternatives-to-thinkfusecom.html

    Hope it helps
    DukeOfWybourne
  • And so?

    Just because these services/sites offer simplified interfaces to email does not mean that quality of content or communication goes up. It is just easier to distribute the same corp talk. I don't get why companies (other than techy startups) wet their panties over this.
    seven2seven