to build private label social network for Toyota to build private label social network for Toyota

Summary: will partner with Toyota to build a private social network, dubbed Toyota Friend. The effort will be built on Salesforce Chatter.

SHARE: said Monday that it will partner with Toyota to build a private social network, dubbed Toyota Friend. The effort will be built on Salesforce Chatter.

Toyota Friend will be offered in Japan at first and be available on electric vehicles and plug-in hybrid cars in 2012. For Salesforce, the Toyota partnership highlights how the company could use Chatter to offer private label networks. Toyota is partnering with Microsoft and others in an effort to catch up to Ford for in-car technology.

The two companies are also investing in Toyota Media Service Co., which will aim to build a global telematics system. Salesforce will invest 223 million yen ($2.85 million) into Toyota Media Service Co. with Toyota Motor Corp. investing 442 million yen ($5.6 million). Microsoft will invest 350 million ($4.3 million) as a partner.

According to the companies, Toyota's social network will connect customers to the company, their cars and dealer. The social network will have maintenance tips, notifications and connections to Twitter and Facebook. Toyota Friend will be available on all devices including the car.

Toyota Motor Corp. President Akio Toyoda said "the automobile needs to evolve in step" with social networking. The automaker plans to merge its telematics systems with Toyota Friend.

Topics: Networking, Enterprise Software, Social Enterprise

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • RE: to build private label social network for Toyota

    Right on to both and Toyota!!!

    It?s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it?s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections.

    A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies

    Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, how do you manage your brand across all these channels? Maybe more importantly, which one of these sites should you select as the one that will help you best reach your target audience?

    This glut of information reminds me of the early 90?s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That?s when a better generation of search engines ? at first the Yahoo! and then Google ? entered the market and helped us find the most relevant information by just typing simple keywords in their search box.

    Then came Web 1.0 & 2.0 ? Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services? Most importantly, who is Joe Smith that is recommending that person, that company, that product?

    I hope my can accomplish such a mission. The site is not another social networking platform. Yet the portal to all your existing social media channels. The platform helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why? It?s free!

    CEO & Founder
  • RE: to build private label social network for Toyota

    The true power of #Chatter is that it forms the basis for a @salesforce; @Toyota; @Microsoft partnership .. who knew ??
  • Misdirected

    I don't know why Salesforce still continues to dump all this time, energy and money into something that really doesn't matter to the sales cycle. Social network for Toyota? C'mon, really?
  • RE: to build private label social network for Toyota

    I've been talking about how private social networks will become increasingly significant for a while now (though I have yet to write about it). This particular application hadn't occurred to me, but based on this brief summary it looks like a smart move that has tremendous potential and huge implications. Getting people to join could be tricky, but if Toyota's successful (their FB alone has over 400k fans), much of the conversations currently taking place in public spaces could become private, which is a pretty powerful shift.

    I'm very interested in seeing how this evolves.

    Courtney Hunt
    Founder, Social Media in Organizations (SMinOrgs) Community