Right on to both salesforse.com and Toyota!!!
It?s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it?s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections.
A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies
Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, how do you manage your brand across all these channels? Maybe more importantly, which one of these sites should you select as the one that will help you best reach your target audience?
This glut of information reminds me of the early 90?s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That?s when a better generation of search engines ? at first the Yahoo! and then Google ? entered the market and helped us find the most relevant information by just typing simple keywords in their search box.
Then came Web 1.0 & 2.0 ? Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services? Most importantly, who is Joe Smith that is recommending that person, that company, that product?
I hope my awesomize.me can accomplish such a mission. The site is not another social networking platform. Yet the portal to all your existing social media channels. The platform helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why? It?s free!
Elias
CEO & Founder
http://awesomize.me
Salesforce.com said Monday that it will partner with Toyota to build a private social network, dubbed Toyota Friend. The effort will be built on Salesforce Chatter.
Toyota Friend will be offered in Japan at first and be available on electric vehicles and plug-in hybrid cars in 2012. For Salesforce, the Toyota partnership highlights how the company could use Chatter to offer private label networks. Toyota is partnering with Microsoft and others in an effort to catch up to Ford for in-car technology.
The two companies are also investing in Toyota Media Service Co., which will aim to build a global telematics system. Salesforce will invest 223 million yen ($2.85 million) into Toyota Media Service Co. with Toyota Motor Corp. investing 442 million yen ($5.6 million). Microsoft will invest 350 million ($4.3 million) as a partner.
According to the companies, Toyota’s social network will connect customers to the company, their cars and dealer. The social network will have maintenance tips, notifications and connections to Twitter and Facebook. Toyota Friend will be available on all devices including the car.
Toyota Motor Corp. President Akio Toyoda said “the automobile needs to evolve in step” with social networking. The automaker plans to merge its telematics systems with Toyota Friend.
