Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Salesforce.com's Benioff unplugged: Supervendors suck, Oracle, Zuckerberg as Gates

By | October 19, 2010, 2:51pm PDT

Summary: Salesforce.com Marc Benioff knocked so-called supervendors, their long lists of acquisitions and approach to innovation in a Gartner keynote that walked the line between a stand-up act and a pep rally for the cloud.

Salesforce.com Marc Benioff knocked so-called supervendors, their long lists of acquisitions and approach to innovation in a Gartner keynote that walked the line between a stand-up act and a pep rally for the cloud.

In an interview with Gartner analysts, Benioff delivered so many quips and anecdotes that the control of the interview was pretty much shot after about 7 minutes. That’s entertainment, but the Gartner analysts barely got a word in. Benioff’s keynote came a day after the Salesforce.com chief roamed around the Gartner conference in the halls and talked to IT execs (and anyone else that wanted to hear about Chatter). It was an odd sight given that most tech CEOs do a keynote here and split as soon as possible.

Benioff portrayed large vendors as a threat to paradigm shifts and poster kids for stale tech models. It didn’t take long for Benioff to start with an Oracle analogy. Benioff talked about how he roamed around Oracle’s OpenWorld conference and saw 200 red cubes for all the companies Larry Ellison acquired.

“Hyperion has a little cube. And BEA. This is what our industry has come to? 200 red cubes? I like the red, but,” he said. Benioff questioned the wisdom of vendors trying to offer everything in one stack. “What’s next? More servers? More private clouds that eat up more carbon?”

The Salesforce.com CEO moved to portray his company as more customer friendly and an easier way to deliver IT. “I view my role as an accelerator and bring level of energy to what can be a stale environment. I don’t mean that about Gartner. It’s IT. It’s a lot of blocking and tackling. When look at my role I’m looking for how we transform the industry. While vendors get larger they hold the paradigms back,” he said.

That lack of innovation will open doors for smaller companies. How does Benioff know? A large vendor once gave Salesforce.com its start.

“The only reason we have a business is that Siebel had a meltdown for most customers. It’s not like we walked into a sea of success with Siebel customers. Customers pulled the plug and plugged us in. It’s not an isolated story. It’s about the model,” he said.

Other quips, odds and ends:

  • Benioff paid homage to Ray Ozzie, who was a mentor. “Ray Ozzie left Microsoft. Just kind of vaporized. It happened much faster than a Microsoft upgrade. That’s all I’m saying. I’m not trying to make any point. Ozzie invented Lotus Notes, it was a breakthrough idea. It was conceived before Mark Zuckerberg was. Can we learn something from this?”
  • Does SharePoint work too well on this device? “Actually no. Actually not at all.”
  • Next $1 billion SaaS company? “Cisco is close and then there’s Concur and SuccessFactors,” said Benioff.
  • On Google, Benioff said “I love Google. It is doing a world-class job on Android. They are building a large enterprise distribution.”
  • On Facebook’s Mark Zuckerberg, he’s the “next Bill Gates.”
  • What’s the private cloud? “Software,” he said. “You’re still running your servers.” Benioff knocked Oracle’s OpenWorld and Ellison’s Sunday night keynote. “Who does a keynote at 7 p.m. on a Sunday?” said Benioff. He mocked the Exabyte box, the big X on it, its size and how it wasn’t elastic by any stretch. “It doesn’t pass the cloud computing test.”
  • Regarding the iPad, Benioff was just a tad enthusiastic. “iPad is most successful electronic device ever. Our industry is changing. I can run my entire enterprise here (he held up an iPod touch.”
  • What’s the future of on-premise software vendors? “Good. How many companies buying mainframes? Each paradigm lives on, but there are shifts and more value is created,” he said.
  • Facebook’s IPO? “The size of Facebook’s IPO is more exciting than when Google went public,” he said.
  • “Apple’s market cap is larger than Microsoft. That’s amazing to anyone in this industry.”
  • The most important item for enterprise IT is security.
  • Benioff said everyone at the Gartner conference would get a free ticket to Salesforce.com’s Dreamforce conference.

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: Salesforce.com's Benioff unplugged: Supervendors suck, Oracle, Zuckerberg as Gates
jurgenliastr 18th Aug
@Arabalar Thanks for sharing. i really appreciate it that you shared with us such a informative post..
online graduate certificate health science degree Education degree criminal justice school Computer Science school
0 Votes
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Contributr
Dreamforce ticket?
Mary Jo Foley 19th Oct 2010
Man, Oprah just gave everyone free Kinects! http://gizmo.do/debOQb

I think his point on who is the next Bill Gates is interesting. I don't agree it is Mark Zuckerberg. I am not sure who I think it is... but I'd say someone with a bigger vision. That's the East Coaster in me talking... happy MJ
So, to sum it up, he praises the vendors who are successful right now, bashes his (more successful) competition, bashes Microsoft because that is apparently the "cool" thing to do these days, and claims he is capable of running his entire business from an iPad (about as big a lie as Al Gore inventing the ipad bag blog of best sutudeg community the modern education news and Internet).
Microsoft because that is apparently the "cool" thing to do these days, and claims he is capable of running his entire business from an digipro-audiovisuel is the lost djxm in front of quennie if you know cress-inc that is great bilfingerberger-bot can not see iPad
@Mary Jo Foley One major point with Microsoft's approach, is that they always assume that there will be a lot of people out in the world, who do work, -that Microsoft wants to happen with a relationship to Microsoft products. This does not go for Apple (except for skin guzel oda dekoru kral oyun
@Arabalar Thanks for sharing. i really appreciate it that you shared with us such a informative post..
online graduate certificate health science degree Education degree criminal justice school Computer Science school
0 Votes
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Salesman
herbys67 19th Oct 2010
He's a salesman. He praises Facebook because it doesn't compete with him. He knows that he can't replace data entry workstations and terminals with iPads, but he looks more progressive if he says he can. He knows in practical terms monolithic storage systems scale well, but he's better off creating FUD around anything that's owned infrastructure.
He's a good salesman, and he will say whatever gets the deal closed.
0 Votes
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Quintessence
johnfenjackson@... 20th Oct 2010
"Benioff portrayed large vendors as a threat to paradigm shifts and poster kids for stale tech models."

The best sentence I've read on ZDNET for some time.

It pressages the fall of empires ... which rot from the inside ... and are easily swept away by the avant garde.

If this doesn't happen (because the incumbents have too tight a grip) then it is time to revolt.
I can understand Benioff not liking supervendors. Why, as I technology consumer I like them... as alternatives. That doesn't mean that I always buy from a supervendor, but some they are a source of materials and ideas. You still have to plan and purchase what's best for your situation. Many times, no one has a one-size-fits-all solution so its good to have choices.
0 Votes
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Master Joe Says...Jealous Much?
MasterJoe 20th Oct 2010
So, to sum it up, he praises the vendors who are successful right now, bashes his (more successful) competition, bashes Microsoft because that is apparently the "cool" thing to do these days, and claims he is capable of running his entire business from an iPad (about as big a lie as Al Gore inventing the Internet). Do you know what it says that he is giving everyone a ticket to Dreamforce? Tickets are not in high demand. =P

--Master Jeo

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