Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Samsung, Android retain U.S. lead; iPhone 4S launch barely dented market

By | December 2, 2011, 10:02am PST

Summary: Samsung and Google’s Android retains the lead as the top U.S. mobile market combination. But the iPhone 4S launch barely had an impact on marketshare statistics.

comScore today released the latest key trends in the U.S. mobile phone market during the three months ending in October.

Once again, Samsung retained the top spot amongst U.S. subscribers, retaining its 25.5 percent share; showing no growth nor decline on past results.


(Source: comScore)

Out of the 30,000 U.S. mobile subscribers surveyed, it was found that from the three-month average period up to the end of October, 234 million Americans aged 13 and older used a mobile device.

comScore said that just under a third of all U.S. phone owners had a smartphone, up by 10 percent from the preceding three-month period; showing that smartphones use is still on the rise.

This should come as no surprise, as rival analytics firm Nielsen said this week that while Google and Apple retain the top spot for phones and mobile operating system users, the BlackBerry maker, Microsoft and Nokia have an uphill battle to contend with.

As expected, considering Samsung uses Android in the vast majority of its smartphones, the Google-developed operating system came top as well, reaching 41.9 percent of the U.S. market.


(Source: comScore)

While it was expected for a significant growth from the Apple iPhone, considering its exceptional sales in the first weekend of its release, Apple’s share grew only 1.3 percent to just shy of 11 percent in the three month period.

Having said that, out of the top manufacturers, only Apple was able to show any growth whatsoever, with LG declining by 0.3 percent, Motorola losing out on 0.5 percent, and the BlackBerry maker, Research in Motion losing 1 percent.

Google stormed ahead with a 3.4 percent lead growth over Apple’s in the three months selected, while Research in Motion struggled the most, with more subscribers turning away from the BlackBerry smartphone in favour of alternatives.

Over the course of the end of July to October three month period, there was an increase in users downloading applications for their smartphones, followed by a greater use of the mobile browser.

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Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from CNN, the Huffington Post, AllThingsDigital, The Atlantic Wire and CBS News.

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RE: Samsung, Android retains U.S. lead; iPhone 4S launch barely dented market
NotTellinYou 24th Jan
Apple released their numbers today!

Can you hear me now!?!?!

LOL!
Not bad for iPhone 4S, considering it was selling only half of the month
Also, you made incorrect assertion in one of your previous posts, saying that Samsung was #1 smartphone producer in USA in Q3. Data for that quarter does not support that: Samsung found their the biggest selling smartphone on 5th position in Q3 according to NPD and overall had only about 11% of smartphone penetration share (and that includes other than Android OS devices, too; HTC had 15% only on Android) according to Nielsen.

And even in this post in the title you added Samsung's cumulative phone sales to Android market share, though one has little to do with another (about 3/4 of Samsung's phones that the company sells are regular phones which do not run Android, according to Q2 data, which was the last time Samsung published sales figures for smartphones), nor it has anything to do with sales of iPhones, which are smartphones.

Failure in quality of reporting, alas.
@dderss Would you like some Cheese with that whine?
0 Votes
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That you can't turn off nor remove... Nice feature?!
@Peter Perry
@Peter Perry ...to show his statements incorrect. Since you did not try this I assume you have nothing and he is correct:)

Pagan jim
@Gopower I realize that ZDNet didn't post it but Google came Out yesterday stating it is not in Android either!
@James Quinn he article how's his statements incorrect!
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@Peter Perry ... Pardon me but haven't you been on record disputing blog articles on ZDnet on numerous occasions? Is this just a case of "if i like the sounds of it it MUST be true" on your part?

Pagan jim
@dderss When will the iSheep get it that Android is blowing Apple to smithereens?? At the end of July the difference between Android and iOS was 14.8%... fast forward 3 months at the end of October (including the 4 million iPhone4Sux launch and 2 more weeks of pent up demand for a junk garbage 2 years old 3G phone), and the difference has skyrocketed between Android and Apple to 18.2%... GET IT yet??? 14.8% Aug 1st, 18.2% Nov 1st...
Where is Bruizer? He is supposed to be here telling me how wrong I was regarding this 4s Sale being as good as the 4 was!!!

I guess I was right huh Bluizer?
@Peter Perry: ... half of the month and sales in the first half obviously mostly stalled in wait for new device?
@dderss No they are not, I knew 4 people that wanted them and I found them for them that day, nice try on the stalled sales! Verizon tells you straight up that it will ship in 1 day if you buy the white one so sales are not stalled! Nice try though!
@dderss You guys were screaming OMG OMG for the record 4m sales on launch. What? Did iPhone4Sux sales nosedive the other 2 weeks??? Considering the pent up demand, especially since the iPhone4Sux was 16+ months late, you should have sold more than a months product in the first 2 weeks... unless, sales of the battery draining slow as molasses 3G iPhone4Sux are not as good as isheep are expecting...
@Peter Perry
Also we don't have HTC figures on hand to compare the table only shows Samsung, LG, Motorola, RIM and Apple. And AFAIK, HTC is one of the leading Android vendors.
@Rama.NET There's no doubt Android is still growing like Crazy and it's likely to continue into the foreseeable future.
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@Peter Perry

The iPhone 4S was available for a few weeks in this survey and the iPhone showed market GAINS not losses over the 3 month period.

Of course, your blind hatred of all things Apple will make you think that because the iPhone did not gain as much share as all of Android vendors combined, Apple somehow "lost".

I bet your inability to objectively look at data extends to all areas like science as well.
No offence, but it seems lot of US smart phone buyers are not that smart. Buying an android/google product is a ticket to loosing privacy and infected with virus,malware,rootkit, etc, etc, and poor battery life, messy interface, OS maintenance...etc..etc. The only plus point of android samsung phones are its beautiful display.

A lot of smart phone buyers are falling into the trap of 'specs' and forgetting about functionality and usablility. What is the point of buying a smartphone if you are not using it smartly?
@owlnet
A5 proccessor, 5mbp camera..
@owlnet
Sure... it's the users fault. They want to buy the wrong products. They are just not as "smartly" as you are.

And talking about specs... the 4S was purely a spec bump.
Dimwits who write for "Microsoft Net": how many korean models of the same phone are there? 500? Wake the f up.
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Misleading Headline
TBeckner 2nd Dec
This not the worst case of a misleading headline, but it comes close. Interestingly enough, in our area, iPhone 4S phones are sold out and you cannot buy one from any of the three carriers in the store. You can order an iPhone 4S, but immediate availability is non-existent.

If you actually read the first table ???Top Mobile OEMs???, only Apple gained market share, so how could the title of the article be ???iPhone 4S launch barely dented market???.

Even more interesting, the table is for Ages 13+, so I ask; how many parents are buying Apple phones for their teenagers? My assumption would be that the parents would buy a cheap Samsung/LG/HTC smartphone that is disposable.

I do agree with the post from OWLNET, that Android users are sheep and the carrier store employees push Android phones because of profits, availability, and the directions of carrier management, not because an Android phone is a good choice for their customers.

Even worst, a large majority of the Android phone purchasers that I see in the stores picking out phones are not technically bright and mainly let the store employees recommend a phone or they choose a phone based completely upon pricing.
Apple released their numbers today!

Can you hear me now!?!?!

LOL!

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