Although 3D TVs don’t sell as quite as well as regular HDTVs just yet, Samsung has to be pleased as it accounts for more than 60 percent of the U.S. 3D TV market share, according to latest reports from The NPD Group.
Here are the major takeaway stats - if you can count these as major given that 3D TVs are not truly a mainstream, necessary tech household product just yet:
- Between April and May 2011, Samsung had over 50 percent unit and dollar market share
- Between May 22 and June 18, 2011, Samsung-branded 3D TVs accounted 61 percent of sales in the 3D TV market
- That includes both LED and Plasma 3D TVs
To pump up hype and interest in 3D TVs, Samsung is reminding consumers that all Samsung 3D LED and Plasma displays come with two pairs of 3D active shutter glasses bundled with each purchase. Additionally, Samsung has slashed the price on its complete line of 3D glasses when bought individually.
However, if it is necessary to pay around $50 per set of 3D glasses when there are more than two viewers present, then it’s going to be difficult for Samsung (or any other TV manufacturer, for that matter) to sell this as a living room gadget. Sure, the main idea behind 3D is to up the picture quality and presentation. But there’s also something said about TVs being an inclusive product for families and households with more than two people.
Thus, it’s still going to be awhile before 3D TVs pose a significant threat to the sales of old school, 2D HDTVs.
Related:
- Apple’s iOS zips past RIM as Blackberry product vacuum continues
- Samsung’s Galaxy S II is its fastest-selling phone - but you still can’t buy one
- 3D HDTV shipments to grow nearly 500 percent in 2011. Does anyone care?
- 3D-enabled smartphones won’t do any better than 3D TVs
- The 3D scam: Reject and repeat
