When David Liu and Carley Roney co-founded their wedding planning website, TheKnot.com, they didn’t have money to spend on advertising. Instead, they used old-fashioned public relations to build their brand. They share the details with host Laurel Touby.
Between the Lines
Larry Dignan, Andrew Nusca and Rachel KingSecrets of Successful Startups: The magic of PR (video)
Summary: The founders of The Knot talk about how PR can help a tech startup.
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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Disclosure
Larry Dignan
Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.
Biography
Larry Dignan
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.
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